Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

When Kathleen Ventura felt the heart-tug to pivot her niche, she had a moment of brand identity crisis. Her old niche: helping people start businesses. Her new one: helping more advanced entrepreneurs build conscious brands. For anyone else this might have been daunting - she had already built up a sizeable audience, Facebook group, and list around the old niche and target market. Would she have to start over building this new evolution of her brand? Where would her new clients come from? Having been through this when I pivoted from Feed Your Hustle to Unforgettable, boy do I GET it. But because Kathleen had built the previous incarnation of her business around real relationships, she didn’t have to build from scratch finding clients, nor did she have to rely on time-intensive launches. Listen to my interview with Kathleen to find out how you can make money in your business by the genuine connections you nurture rather than big, flashy launches. (Warning… you’ll probably fall in love with Kathleen like I did

My client, Holly Shaw, is a FABULOUS coach, and when she had the honor to speak in front of 120 actors at SAG in LA and ended up booking 46 discovery calls, she was stoked.   But when only four of those 46 calls turned into paying clients, mostly one-off sessions, she began to suspect there must be a weak link in her discovery call process. We hopped on a call to diagnose where she was losing these clients, and discovered that when it came time to give people her prices and tell them about her package, her energy dropped and she felt kinda sale-shy and apologetic. Um, can you relate? So we did a Message Breakthrough dedicated to fine-tuning this specific piece of her discovery call process, and lo and behold... The very next day she landed a VIP client and sold a $1997 package with total ease using what we worked on.   Listen to this week’s episode of Unforgettable to hear EXACTLY what we shifted and the language Holly used to “paint the picture” that led to these immediate results.   Announcements:  What’s

You’ve been on the phone with a potential client for 30 minutes, and you’re both still chitchatting. When you finally get to how you can work together and name your price, she tells you it’s out of her budget and asks for a discount. Ultimately, she says she’ll think about it… except then you don’t hear from her again despite following up. If this is what your sales consultations feel like right now, this episode of Unforgettable is for you. What if this process could actually deepen your relationship with your potential client while at the same time empowering her or him to say “yes!” if it’s a fit? In this ep, I’ll share a 5-step framework for how you can go from wishy-washy to taking lead and never feel like a pushy robot as you turn calls into clients. Announcements: What’s your biggest struggle with leading discovery calls? Do you hesitate to name your price? Do you avoid the offer? Head over to the free Unforgettable Facebook group and let me know what you find most difficult when you’re leading a sale

You’ve been talking about what you do, and you’re excited that people are interested. They sign up for your free consultation calls, and then? You have to have something to sell them, so you put together an offering. Maybe it’s a 3-month package or maybe it’s just working together session by session. Yet one after the other, you get on the phone to take them from potential client to actual client… and they’re either a 'no' or a dragged out mayyyybe. You know your work is valuable, useful, and has the potential to make a BIG impact on their lives. So what’s going on?! I’ve worked with so many coaches and heart-centered biz owners who come to me with a variation of that question. While each of them brings a different experience to the table, they’ve usually made one -- or all! -- of the three common mistakes entrepreneurs make when creating offerings. And it’s costing them a whole lotta’ money and heartache. If this sounds all too familiar to you, definitely listen to this episode. Beyond learning those 3 commo

You’ve been checking off all the marketing tasks you were told to do. But after six months of disappointing results, you’re wondering what the heck is going on. Why aren’t you getting clients?! That’s the question this podcast season of Unforgettable has attempted to answer. Beyond interviewing experts like Stefanie Frank, Alexia Vernon, and Amanda Berlin, I’ve also chatted with new coaches and entrepreneurs about their experiences going from confused to clear. And from clear to finally getting clients. Plus, I’ve gotten on my soapbox a handful of times to talk about stuff like why using the “right” words in your message doesn’t really matter and how flowery language is hurting your business.I know you’re more than capable of filling your calendar with ideal clients. So my job is to make sure you have the tools so you can do that easily and effectively. That’s why today’s episode gives you one final tool to use before next season. In it, I ask six questions to help you figure out why you’re not getting client

Before, when Cathy would tell someone what she did, she would say, “I teach women how to listen to their bodies as the true source of wisdom.” It’s beautiful, flowery language. And it sounds wise and metaphorical. But unfortunately, it wasn’t language that helped her ideal clients understand if they needed what she had to offer. When Cathy came to me, we got underneath her tendency to overthink the words she used. Which led us to choosing a more specific niche, gave her more tangible language to express herself, and helped her finally connect with the people who needed her most. In this episode, you’ll have a behind-the-scenes look into how Cathy stopped overthinking and started putting herself out there to be seen and get clients. “Understanding how to express what I do has given me the confidence to show up more.” - Cathy Cochrane Announcements: Are you a new coach who is ready to help others but doesn’t have the biz know-how in place? In the New Coach Challenge, my two business besties and I teach you how

What stops so many new coaches from having a calendar full of their ideal clients? They get stalled from taking action because they think they need the *right* words or the *perfect* message first. Often they try to find a copywriter who can turn their lack of clarity into beautiful language. Or they wait for a wordsmith fairy (aka inspiration) to show up on their doorsteps. Now, I totally get the appeal of finding a “done-for-you” solution. After all, before I had the tools, that was me, too. But I also know in my bones that crafting a message that connects with those who need you most can only start with you. So if you’ve been letting a quest to find the perfect language hold you back, today’s episode might be exactly what you need. Announcements: Me and my two biz besties, both brilliant business coaches, are hosting the FREE #NewCoachChallenge starting July 18th! If you’re a new coach, I invite you to join us for the support to communicate, market, and monetize your biz to draw in those first clients. Go

What do you do when you have a variety of strengths and experiences but can’t find the thread that ties them all together? That’s what happened to my guest, Cher, who also happens to be my team member, or “work wife,” as I like to call her. :) When she first came into my world, she called herself a “writer,” which was true but didn’t communicate the full value she brought to the table. As you’ll hear in the episode, our Message Breakthrough session triggered a series of events that helped her finally communicate what she really does, allowed her to raise her rates, and invited her ideal clients into her world. In this episode, we have a candid conversation highlighting the ups and downs of her journey as she evolved her message alongside her clients. “The more honest you are with yourself, the more success and comfort and clarity you’re going to experience.” - Cher Hale Announcements: I’m hosting a LIVE workshop in Las Vegas called How to Connect and Communicate with Ideal Clients. You can read more detail

Discover your highest self. Speak your truth. Tap into the universal energy. After you tell a potential client what you do using that kind of lingo, is she left scratching her head or excited about working with you? More often than not, she’s confused. Because while that kind of language sounds pretty, it’s not clear. And it’s one of the biggest blocks I see that keeps them from thinking your work applies to them. In this episode, you’ll learn how to take your language from abstract and flowery to clear and compelling. Announcements: Ready to draw in ideal clients? Book a Clarity Call to identify what strategic shift would help. Book your call here. Are you in the Unforgettable Facebook group yet? Join us! Links Mentioned: #51 A Life Coach Goes From Hard-to-Understand to Clear and Compelling with Christi Daniels #57 Want to Win Clients Over? Choose Clear Over Clever. Warmth, P.S. In the next episode, I’m chatting with my right-hand woman about what happens -- both the fun and the not-so-fun pieces -- when

How do you move a potential client to action? It’s not about pretty branding, belonging to the right Facebook groups, or even an archive of blog posts. What it IS about: the words we choose to use when communicating with that potential client. Lots of online gurus make copywriting sound complicated and overwhelming, and those of us who lead from our hearts get turned off by the fear of feeling sleazy and scammy. But there are basic principles that will help you connect with your ideal client in a connection-based and genuine way. In today’s episode, I dig in with my guest Stefanie Frank -- copywriter, trainer, and my speaking BFF -- into how to be persuasive when writing copy for your sales pages, newsletters, about page, and blog posts without making your clients feel sold to. "The heart and soul of persuasion is inspiring someone to take an action.” - Stefanie Frank Announcements: I have a few limited Clarity Call spots this month to help you uncover one strategic shift that will lead to the results you see

When I stepped offstage after my TEDx talk, I felt in full alignment with my brand message. Anybody in the audience that day would have wholeheartedly agreed that I was passionate and clear. What they wouldn’t have seen, though, was that I wasn’t excited about the work I was doing with my clients. And as a result, I was making no money. Maybe, like me, you’ve realized that having a strong brand message isn’t enough. Or on the flipside, you’ve realized that loving the work you do with clients doesn’t keep your business in the black. If that’s the case then you’ll definitely want to tune into today’s episode because I’m diving deeper into why a lack of alignment on either of these levels may likely be what’s holding your business back. AND what to do about it. Announcements: If you need support in what I talked about, I’ve got a few spots open for free Clarity Calls this month. Use yours to get clear and focused on what strategic shift will make your ideal clients happily say ‘yes’ to working with you. Are you

Say you’re a life coach building your business online. You see other coaches being interviewed on podcasts or guest posting on your favorite sites. You’re ready to do the same, to finally share your message in your dream outlets... but, ummm, where do you start and what are you supposed to say? If that resonates, you’ll definitely want to meet Amanda Berlin. After spending years helping corporations be the loudest guy in the room, she decided to use her pitch powers for good. And I’m so glad she did, because like me, she knows that you have a bigger mission and are ready to inspire your people into action. All you need are the right tools to get there. In today’s episode, Amanda and I get into the nitty gritty of how anyone can be a publicist for her own brand and the importance of developing your brand story. “How can I tell my story in a way that it serves the people I’m trying to reach?” - Amanda Berlin Announcements: It’s nearly impossible to write a pitch before you clarify your message. So if you dre

When you tell people what you do, are you focused on clearly communicating? Or do you end up using insightful, flowery language and metaphors? (C’mon, be honest… no judgement here.) Don’t get me wrong. I love beautiful wordplay. But when it comes to selling something, it just mucks communication up. That’s why, in this episode, I’ll give you three steps to clear up your language if you’re caught being clever. Announcements: If you need support in this, grab one of my limited Get Clarity Call spots to hone in on what strategic shift will lead to the results you seek. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes.   Warmth, Adria P.S. Tune back in next week as a special guest help us apply this idea to being the publicist for your own brand.

Do you get scared when you think about choosing just one niche? Perhaps you’re passionate about so many things that you worry that you’ll feel restricted. Or you’re like a recent client of mine that I did a Message Breakthrough with who said “I don’t want to turn away potential business by niche-ing myself.” You are not alone. It’s a super common fear. We don’t want to pigeonhole ourselves so we try to speak to everyone. In this episode, you’ll learn how, even if you have one of these fears, you can niche in a way that still feels in alignment. Because niching is the difference between being heard or being ignored. Announcements: If you’re ready to uncover what you can tweak to make your ideal clients raise their hands to pay you, grab one of my limited spots and book a Get Clarity Call. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes. Links From The Episode: #51 Life Coach Goes from Hard-To-Explain to Clear and Compell

“I want you to help me get clear on what it is that I bring to the world.   There are so many pieces to this puzzle; my gift of intuition, connecting easily with others, ability to see the big picture, holistic leadership skills and client relations.   I want to know how to bring all of those together so I can be of service.” That’s what today’s guest told me before I did a Get Niched session on her. Listen in to hear how I helped her find her aligned niche, merging her corporate past with her woo-woo side. Perhaps you are new to business or pivoting into a new niche and you also know you’re meant to bring your gifts to the world. You’re just not quite sure what to offer. Or how all your gifts can possibly come together into one niche… Listen in because this one’s for you. Announcements: I’ve opened up a few spots this month to help you Get Clarity. Book a complimentary call here. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iT

Do you do so many things well that it’s a struggle to tie all your gifts together into one clear message? Or you don’t see how it can all possibly be unified into one offering? This comes up all the time in my clients. Maybe you are a Reiki master… and a yoga teacher… and a life coach. Or you help people with their social media but had a past career in corporate. Or you create meal plans and have a background in botany. Listen to learn how to find the thread that connects all your strengths and experience. This episode will… Help you determine what to offer (that takes advantage of all your gifts) Make it waaay easier to talk about what you do Allow you to charge more because it increases the perceived value of your work Announcements: If you’re struggling to communicate the value in what you do, I’ve opened up a few spots this month to chat. Book a Get Clarity Call here to get clear on your next steps. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & r

If you feel like every time you tell people what you do, you’re met with a lukewarm response… or maybe you know you could help the person you’re talking to but… They. Just. Don’t. See. It…  In this episode, I’ll help you find out what you really do. This will make others instantly place a higher value on your work. Because chances are, if you are anything like I used to be, you are leading with your method, not what your ideal clients really care about. And if you’re doing that, then you’re losing people you could be helping because they don’t get how you could help. Or worse, they don’t get the real value of what you do so they don’t want to pay you. Announcements: If you’re struggling to communicate the value in what you do, I’ve opened up a few spots this month to chat. Book a Get Clarity Call here to get clear on your next steps. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes. Links from the Episode: Unforgettable #4

I see it all the time in clients. You’ve gotten clear on your message, your point of view in the industry. Then seemingly out of nowhere, you hit a wall. Fears rear their head, you get stuck, and suddenly you’ve got all kinds of excuses to keep from pulling the trigger, from putting yourself out there and getting visible. This is something I see hold entrepreneurs back from connecting with their audience, their ideal clients, over and over again once they get clearer in their communication. To build off the episode I did last year with Marcie Mauro to find out whether you’re really stuck or if it’s fear of being seen, I brought on Confidence and Visibility Coach Linda Ugelow to help clear up all that resistance holding you back, so you can get comfortable being in front of an audience and not just get a video done but make it something you look forward to and enjoy. Announcements: If you’re struggling to communicate the value in what you do, I’ve opened up a few spots this month to chat. Book a Clarity Call

You know those life coaches whose work is intangible and hard to explain and find it challenging to communicate what they do in a concrete and easy to understand way? (Ahem… sound familiar?) Well Christi Daniels used to get a lot of blank stares when she talked about what she did. Nobody got or valued it until after they had worked with her. And even worse, this lack of clarity led to procrastination and inaction on what she knew she needed to do to take her business from side-hustle to supporting her full-time. The beautiful thing is that once she gained that communication clarity, it led to ease in putting together sales pages, optin bonuses, blog posts, and workshops that are aligned. Listen in to hear alllll about it! Announcements: My Be Unforgettable Bootcamp is open for enrollment! If you’re ready to clearly communicate the value in what you do and go from your clients’ best kept secret to unforgettable, find out more here. In today’s episode, you’ll learn: Why it keeps your business small when on

Clear communication is using the right words. But also about saying exactly what you want to say and nothing more. Despite my natural editing superpower which allows me to pull clarity out of others, I’ve got an inner-rambler in me. Yep. When I speak, I have a tendency to repeat the same thing multiple times, to add in extra words. And I loves me a soapbox. From experience I can tell you that rambling and over-communicating makes people less likely to buy from you. Which is why, to celebrate my 50th episode, I’m helping you avoid shooting yourself in the foot by using too many words when only a few targeted ones would be more effective! Announcement: If you’re ready to finally land on your clear, compelling message, sign up here for my free workshop “Uncover the Message that Makes Your Business Unforgettable!” I’ll see you on Wednesday February 8th 2017 at 2pm PST.