Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

Before, when Cathy would tell someone what she did, she would say, “I teach women how to listen to their bodies as the true source of wisdom.” It’s beautiful, flowery language. And it sounds wise and metaphorical. But unfortunately, it wasn’t language that helped her ideal clients understand if they needed what she had to offer. When Cathy came to me, we got underneath her tendency to overthink the words she used. Which led us to choosing a more specific niche, gave her more tangible language to express herself, and helped her finally connect with the people who needed her most. In this episode, you’ll have a behind-the-scenes look into how Cathy stopped overthinking and started putting herself out there to be seen and get clients. “Understanding how to express what I do has given me the confidence to show up more.” - Cathy Cochrane Announcements: Are you a new coach who is ready to help others but doesn’t have the biz know-how in place? In the New Coach Challenge, my two business besties and I teach you how