Clicksuasion

From What's Your Bias & Rock the Block... "Check out this great episode of rock the block featuring award-winning customer psychology expert Michael Barbera. Mike works with some of the biggest brands in the United States to help them use a data-driven approach to customer success. This helps increase sales, conversions and grow from a point of truly understanding what makes your customer tick. For you Fintech companies out there, information like this is liquid gold." What's Your Bias? Paul Sullivan Michael Barbera

IMPORTANT: If you reside in any potential, forecasted or predicted path of Hurricane Dorian, we advise you to make immediate plans to evacuate. Your safety, your family's safety and the safety of your fur babies are not worth the risk of remaining at your home. Personal items can be replaced...you cannot.  Rebroadcast from April 2018. Here's how behavioral science will nudge, influence and persuade you to evacuate from a hurricane.  Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director o

The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioral scientist Michael Barbera will identify the persuasive and behavioral methods used to influence buying and engagement decisions. Recorded live at the World Retail Congress, May 2019, Amsterdam, Netherlands

Human decision biases are often mitigated by sports psychologists to enhance athletic performance. Golf is a cognitively challenging sport because golfers have a smaller team dynamic to mitigate intuition and guesswork. Competing on a championship course can be cognitively taxing because there are many decision variables involved in the game, which include intuition and guesswork, challenging terrain features, and unique course features.  Clicksuasion Labs’ researcher, Crystal Suetterlin, shares the psychology of athletic decisions during the US Amateur Championship from Pinehurst, North Carolina.  Behavioral science could be a golfer’s teammate or adversary because golf courses are persuasive.af

People who work at a for-profit organization are likely sleeping with their work. The first thing many Americans do when they wake up: reach for their phone. The eyes are barely open, squinting to adjust to the blue light and one finger scrolling through the emails that were received while asleep. When asked, “if you read an email immediately upon waking up at 6:00 am, when do you respond?”. The average and most frequent response is “6:01 am”. The majority of for-profit employees are sleeping with their career. Employers are likely to expect their employees to check their email and engage with vendors, clients, and team members when the email is received. Frequency of communication and the ability to respond quickly are desired abilities by employers, including while the employee is out-of-the-office. The out-of-office auto-reply may be turned on, yet the vacationing employee is not turned off, which signifies an imbalance in life-work balance and the potential quality of output. Business-to-Business (B2B) cl

From the THINK BIGGER, THINK BETTER podcast with Paul Gibbons: Michael and Paul discussed how businesses to apply behavioral science in their approaches to both employee engagement and consumer behavior. Paul and Michael discussed how the field is only in its infancy and how much more we have to learn, and we talk about some firms and practitioners that are paving the way for some serious innovation in the application of behavioral science. Michael also touches on the role of gamification in behavioral science and where we’re already seeing behavioral science change consumer decision-making. What You’ll Learn about Behavioral Science from this Episode: Why behavioral science is one of the hottest and most important topics in business today. What problems behavioral science solves that other approaches can’t. How behavioral science will change in the next decade (and how it will change business, too). The role of self-reflection in behavioral science and real-world applications of it. What managers need to kn

In five minutes or less, your consumer psychology news for March 18, 2019: The Sunshine Protection Act.  The Sunshine Protection Act has the potential to impact how your consumers and employees engage with your brand, contribute at work and how they decide to spend their money.  

We're bringing you the news.  Well, beginning in March 2019. We've listened to you about the content you want to receive and we've listened. The new format will consist of weekly, 5-minute episodes, which deliver behavioral economics, behavioral finance and consumer psychology news that is relevant and applicable.  The news will come from newly published academic research, how companies are applying behavioral science and tell you how you can apply it.  See you in March.

The final episode of the legacy format. It's the eve of change. We've answered your requests and we're changing the format from interview, to news. Beginning in March 2019, we will deliver consumer psychology, behavioral economics, and behavioral finance news. Together, we will disrupt traditional decision-making. During this final episode in the interview format, Clicksuasion Labs' Chief Behavioral Officer, Michael Barbera, sits down with Sidd Chopra of Look Wiser for a fireside chat at ProductCampRTP. Listen to Michael's thoughts on customer experiences, then stay tuned for consumer psychology news. It's why we click.

In Episode 4, Michael Barbera explores how organizations can create effective sales leaders with speaker, author and host of The Krista Moore Talk Show...Krista Moore. If you create a Venn diagram with the left circle labeled as business strategy and the right circle as customer experience, the conjoining area is likely to be the sales team. The sales team is the bridge between revenue objectives and brand engagement. Krista shares her expertise and experience for building an effective sales team that meets KPIs and achieves a satisfied consumer. Krista Moore is highly recognized as an inspirational speaker and a results-oriented Executive Coach. In 2003 she founded K.Coaching, Inc., after 20 years of Sales Leadership positions. Krista combines her real-life business experiences, certified business coaching, and motivational style to help others achieve outstanding success in their lives and in their careers. In 2016, Krista land her team launched the IDGrowth Sales Vault™, an online business building learnin

In this episode, Michael Barbera shares the consumer’s journey as they encounter Customer Experience (CX) and User Experience (UX) designs at brick and mortar businesses. Retailers, restaurants, and venues design their spaces and frame their messages to target who the customer is today, and who the customer wants to be. Listen to learn the age of your Apple.

Tackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management. CHALLENGE Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipes and transported to wastewater treatment plants, rain events or snow melts can overwhelm the water collection and treatment systems. This can lead to raw sewage flowing into surrounding rivers and lakes. This is a huge water quality and health hazard. There are innovative "green" infrastructure solutions that use vegetated features such as green roofs and rain gardens to intercept and treat stormwater before it enters any pipes. Th

In this episode, Kelly Peters and Michael Barbera discuss the three pillars to behavioral economics, credit risk, and applying behavioral science to business. Kelly Peters shares her experience and knowledge of financial decision-making that extends from the BE Works office in Toronto to the Nevada desert. Join Kelly and Michael on the first episode of season 4 to understand how intuition and guesswork could influence business decisions. Kelly Peters is the CEO and co-founder of BEworks. She is passionate about bringing scientific thinking to business strategy, marketing, and operations. Among the first to see the commercial potential of the Web in 1993, Kelly spent several years in the dot-com industry before focusing on financial services, where she spent 12 years leading complex innovation projects.

During this episode, Candy Sugarman and Michael Barbera discuss the concept of customers being fans of the brand. Candy has a unique approach to marketing, which began with social media marketing and matured into a 360-degree marketing strategy. Candy shares her secrets and insights with the Clicksuasion community. Candy Sugarman, owner of PlayBig Online Marketing sums up her philosophy on training business owners: "I love the ever-changing nature of Social Media networks and networking. It doesn’t matter if buttons change, features disappear or appear, the underlining reasons for using any network is the same. From real estate agents, accountants, coaches, lawyers, to authors, and others, I train on how to proficiently use Social Networks or I manage their Social Media world for them." With over 500 hours of training business owners and executives on ways to more effectively and efficiently use Social Media to increase their and their target market’s awareness about their brand and their products and service

In this episode, Steven Dallas and Michael Barbera discuss food decision-making and the persuasive influence of calories. The placement of calorie counts beside a menu item could influence a person’s choice for which food to consume and ultimately, the daily number of calories consumed. Steven shares insights from his research (and his weakness for NY-style pizza) in this mouth-watering episode of Clicksuasion. Steven K. Dallas recently graduated from New York University’s Stern School of Business with a Ph.D. in Marketing. His research examines food decision-making and behavioral pricing and has been published in academic journals such as the Journal of Consumer Psychology, Appetite, and the Journal of the Association for Consumer Research. His work has been cited by the federal government in the Federal Register, and his ideas have been featured in the Washington Post, Huffington Post, STATNews, and other popular press outlets.

Join Clicksuasion as Manny Anekal explains why gamers are likely to engage with their favorite brands in a virtual environment. Clicksuasion guest Manny Anekal has over a decade of experience working at the intersection of gaming, marketing, and brands. His first role was with the startup Massive Inc, which was acquired by Microsoft Xbox in 2006, followed by executive roles at Electronic Arts, Zynga, Kiip, and most recently with Major League Gaming. During this episode, Manny and Clicksuasion host, Michael Barbera discuss gamification, virtual brand partnerships, and the consumption of intangible virtual products.

Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interdisciplinary expertise in weather forecasting systems and risk communication, with an emphasis on high-impact weather including hurricanes, floods, and tornadoes. Her research focuses on the communication and interpretation of hazardous weather risks, the use of uncertain weather-related information in decision making, and weather hazard prediction and predictability

In this live panel discussion from Sandhills Community College, four panelists joined Clicksuasion to discuss entrepreneurship, marketing, and consumer decision making.    Cameron Cruse - Co-Founder of R. Riveter and TedxSandhills Speaker cameron@rriveter.com Cameron joined Clicksuasion to discuss the digital age and how it affects our ability to make connections with people. 90% of the world's data has been collected in the last two years. Cameron discusses how connections with people build great brands.   Stevie Pena - Licensed Therapist and Addictions Specialist sarastevia@gmail.com Stevie discusses reasons for making change in organizations and personality aspects that hurt communication and cause conflict. Building relationships based on preferences is Stevie's method for success.   Mariel Beasley -  Principal at the Center for Advanced Hindsight at Duke University and Co-Director of the Common Cents Lab mariel.beasley@duke.edu The Common Cents Lab is a research center that studies financial decisions. M

During this panel with a live studio audience at the University of North Carolina - Pembroke, four panelists discussed marketing, finance, measurement, and analytics and behavioral finance.  Suzanne Altobello, Caroline Glackin, Kim Adamof and Cyndi Fifield shared their thoughts on measuring the success of marketing campaigns, their views on Net Promoter Scores, and practical things leaders could do to improve their reach and increase conversions.  Michael Barbera moderated the panel from UNC-P's Thomas Center for Innovation and Entrepreneurship.  Panelists Suzanne Altobello, University of North Carolina-Pembroke Caroline Glackin, Fayetteville State University Kim Adamof, Raleigh Inbound Marketing Cyndi Fifield, Novae Design Group Moderator Michael Barbera, Barbera Solutions | Consumer Experience Lab About The Thomas Center for Entrepreneurship Incubator at the University of North Carolina - Pembroke The Thomas Center for Entrepreneurship Incubator at the University of North Carolina helps startups and s

In this episode, Caroline Glackin and Michael Barbera discuss micro-finance, micro-loans, and human behavior. Microfinance, also called microcredit, is a type of banking service that is provided to unemployed or low-income individuals or groups who otherwise have no other access to financial services. While institutions participating in the area of microfinance are most often associated with lending, many offer additional services, including bank accounts and micro-insurance products, and provide financial and business education. Ultimately, the goal of microfinance is to give impoverished people an opportunity to become self-sufficient.   About Dr. Caroline Glackin Dr. Caroline Glackin is on the faculty at UNC Fayetteville State University where she serves as a Direct Selling Education Foundation Fellow and Sam Walton Fellow. She graduated Bryn Mawr College (A.B., economics), The Wharton School (MBA, entrepreneurial management), and the University of Delaware (Ph.D., Urban Affairs, and Public Policy).She pub