Clicksuasion

Kristi Villanueva of the West San Antonio Chamber of Commerce, Sunita Trevino of the Brain Coach, and Michael Barbera of Clicksuasion Labs discuss employee engagement, resilience amongst COVID-19, and human decision-making. Stream the full video at Clicksights

Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic. The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confined spaces. They deal with anxiety and stress in their day-to-day lives. Are they using consumption to cope with the situation? If so, what do they consume to deal with the situation? How have they changed their consumption habits? As marketers, are we supporting them enough? What is our role in this? The session will provide some insights into these questions. Dr. Samanthika Gallage is an expert in consumer behaviour especially in the areas of ethical and sustainable aspects of consumption. She completed her doctoral degree from the Nottingham University Business School, UK, and currently works as a lecturer in Marketing at Staffordshire Business School, UK. Her rese

Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interdisciplinary expertise in weather forecasting systems and risk communication, with an emphasis on high-impact weather including hurricanes, floods, and tornadoes. Her research focuses on the communication and interpretation of hazardous weather risks, the use of uncertain weather-related information in decision making, and weather hazard prediction and predictab

Clicksuasion Labs shares their recommendations for the marketing trends in 2020 based on behavioral science and neuroscience.

Happy Valentines Day... During this episode, Zoe and Clicksuasion host, Michael Barbera, discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Prior to Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.  --- Your Behavioral Valentine Roses are red Violets are blue I'd never opt-out Of being with you

Crystal Suetterlin made a home at the lab from August 2018 through January 2020. Crystal was the lab's relationship curator and she contributed to research and the Clicksuasion podcast.  Crystal's final day at the lab will be Wednesday, January 22nd. We are sad to see her leave and grateful for the memories she left at the lab. We wish Crystal much success in her next journey and we will always have her back. Kick butt Crystal...we already miss you.    

Clicksuasion’s Pricing Matrix includes six pricing methodologies.  Competitive Pricing Price Skimming Penetration Pricing Cost Plus Value-based Pricing Behavioral Pricing Crystal Suetterlin hosts this episode and shares the advantages, disadvantages and the application of behavioral economics to each pricing strategy.     

In this episode, we share insights incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. Goal setting can be overwhelming. The average New Year's Resolution is evidence of overzealous goal setting that is unachievable. Jordan Goldberg applies psychology to goal setting, and more importantly, goal completion.  StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economic research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting c

Marketing campaigns are likely to succeed because of a behavioral component. Marketing campaigns are likely to fail because of a behavioral component. Which emotions and triggers are you targeting and how does it affect your audience? Clicksuasion Labs breaks down the top 5 ads of 2019 and why we believe these are the top ads. Some will make you cheer, some will make you cry and some will make you hear things to enhance thirst. Behavioral science is active in marketing...here are the top 5 marketing campaigns of 2019.  View the ads at clicksuasion.com/TOPads19

This research examines how a consumer’s political ideology affects their attitudes toward an advertised product. The findings demonstrate when politically conservative consumers view advertisements that include LGBT imagery and male models (versus female models). H1: For politically conservative consumers, the presence of (supposedly) gay male (vs. female) models in an advertisement will have a negative influence on attitudes towards the advertised product. H2a: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will cause higher levels of disgust. H2b: For politically conservative (vs. liberal) consumers, the presence of gay male (vs. female) models will have a negative influence on attitudes toward the ad. H2c: For politically conservative (vs. liberal) consumers, the negative influence of gay male (vs. female) models on attitude towards the product will be mediated by disgust and attitude toward the ad in a serial mediation. The researchers for this study inc

Clicksuasion Computer Science Team members Damien Sandoval and Zachary Waddington attended AWS Reinvent in Las Vegas. During this episode, Damien and Zach share their lessons learned from Reinvent and how teams could integrate computer and behavioral science.   LESSONS LEARNED 1) The Cloud Computing Disruption 2) Conference Booth Bundling 3) Deep Learning and Artifical Intelligence    ON THIS EPISODE Michael Barbera via mike@clicksuasion.com Damien Sandoval via damien@clicksuasion.com Zachary Waddington via zack@clicksuasion.com

Tackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management. CHALLENGE Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipes and transported to wastewater treatment plants, rain events or snow melts can overwhelm the water collection and treatment systems. This can lead to raw sewage flowing into surrounding rivers and lakes. This is a huge water quality and health hazard. There are innovative "green" infrastructure solutions that use vegetated features such as green roofs and rain gardens to intercept and treat stormwater before it enters any pipes. Th

So, what’s this accidental marketing stuff? You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?) During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway. The panelists discussed the IMPACT Marketing Strategy IDENTIFY & MEASURE: Determine the target audience for your service or product PLAN: Develop a marketing strategy that will gain and retain customers ATTRACT: Choose powerful, concise, and effective words to attract your target audience CHOOSE: Select the most appropriate branding materials that will sell your product or service TELL: Share your story, so it resonates with your audience creating a lasting impression PANELISTS Dr. Michael Barbera | Clicksuasion Labs Donna Ellis | Ellis Design Group Diane McSweeney | Freelance Writer & Editor Lisa Marella | Neptune Merch Powered by Proforma John Vaughan | Story Focus Media MODERATOR Janet Galloway | B&B

Matt Damon and Christian Bale star in the racing movie, Ford v Ferrari.  The name of the movie in North America is Ford v Ferrari; however, the name of the movie in Europe is Le Mans 66.  During this episode, we discuss why brands modify their messaging to match geographical regions. 

Behavioral Fundraising Part 3 of 3 During the final episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising. Self Connection The Decoy Effect Set Completion Recorded November 12, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at clicksuasion.com/cards

Behavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising.  Scarcity Time Pressure Bundling Recorded November 1, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at clicksuasion.com/cards

Behavioral Fundraising Part 1 of 3 During this episode, Crystal Suetterlin shared three behavioral constructs and how they are applied to fundraising.  Social Norms Commitment Credible Messenger Recorded October 28, 2019 at Clicksuasion Labs. For more behavioral constructs, get the deck at clicksuasion.com/cards          

Team members from Clicksuasion Labs recently attended the annual conference for the Association of Consumer Research. At the conference, the Clicksuasion team shared research, strengthened relationships and learned from other researchers.  This episode contains three lessons from amazing researchers at ACR 2019 in Atlanta, GA.  Three Lessons Learned: Political Affiliations and the Correlation to Brand Preference  Bundling and the Pain of Paying Tech Linked Consumer (notifications and haptics) If you want a copy of the research, send us an email to info@clicksuasion.com and we will send the published work once available for public consumption.

The Future Value negotiation tactic is powerful, insulting and more than likely, it was used on you.  For years, behavioral scientists at Clicksuasion Labs have been researching the application and outcomes of a behavioral negotiation strategy. These amazing researchers have taught more than 1,500 people in intimate workshops on how to be persuasive and influential negotiators. Now it's your time. Today's lesson: Future Value. During this micro-session, we share how the Future Value tactic is applied and how it should be countered.  The counter is controversial, persuasive and effective. Listen now, then learn the full behavioral negotiation strategy at a training session near you. Upcoming Training Sessions  

Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades. During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and craft a remarkable customer experience.  Listen, take notes and learn how to apply psychology to business strategy and establish trust with your customers, team members and colleagues.