Clicksuasion

Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give you a list of everything they sell,” says Michael Barbera.   During this special menu psychology episode, Michael will discuss and share the findings from several studies, which include menu design and layout, consumer choice, time pressure, anchoring, the use of non-traditional menus and creating experiences.   Clicksuasion guests Angela Malave, Angela Diaz, Timothy Reichert and Stevie Pena, share their experiences about perception, menu design, and consumer behavior.   Whether you research consumer behavior, study restaurants, and menus, manage a restaurant or consider yourself a foodie, this episode is for you.

Overused words, phrases, and verbiage are likely to have a significant impact on perception and could influence others to act beyond the intended call-to-action. Residents that live in areas that are frequented by hurricanes are less likely to evacuate when a hurricane has a friendly and humanizing name, such as Katrina or Sandy. Choosing the most appropriately framed message could be challenging without behavioral insights on human decisions and perception. This episode is recorded from Michael Barbera's talk, 'Words Matter,' at the 2018 Key 5 Conference in Charlotte, North Carolina. Watch the Video

In this episode, Geoffrey Moore and Michael Barbera discuss the Technology Adaption Lifecycle. The Technology Adoption Lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face when transitioning from early adopting to mainstream customers. It has sold more than one million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade.

When you think of your last customer service experience, most likely you remember a five minute wait on an automated line or a quick transaction at your local supermarket. Focusing on enhancing the customer experience instead of just the transaction could significantly reduce customer frustration and lead to higher profitability. Join us in this episode with Clicksuasion guest Teri Yanovitch to discuss the benefits of moving away from a transactional customer service model to an experiential one. Teri Yanovitch is a speaker, trainer, consultant, and author. Previously as a keynote speaker with the Disney Institute, she shared exemplary practices of customer service with organizations world-wide. For more than a decade, she facilitated cultural change as an executive with the company that revolutionized total quality management, Philip Crosby Associates.

In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology and the power of incentives to help individuals create lasting change. Jordan has frequently been interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning and in The Wall Street Journal, The New York Times, and The Economist. Jordan is a graduate of Yale University with a bachelor’s degree in American Studies, and he is the recipient of the Yale School of Management’s Silver Anniversary Scholarship.

Season 3 will feature Stickk founder, Jordan Goldberg, to discuss social contracts, Teri Yanovitch to discuss her work with Walt Disney World and best-selling author Geoffrey Moore to discuss Crossing the Chasm. There are two episodes with live studio audiences from Sandhills Community College in Pinehurst, North Carolina and the University of North Carolina at Pembroke, North Carolina. Live recorded guests include Mariel Beasley of Duke University, Kim Adamof of Social Media Marketing Raleigh, Suzanne Altobello of the University of North Carolina, Caroline Glackin of Fayetteville State University, Cyndi Fifield of Novae Design Group, Stevie Pena, K. Melissa Kennedy of 48 Innovate and Cameron Cruse of R. Riveter. Additionally, we will discuss how hurricane names affect your willingness to evacuate and how people make decisions to donate money or give to a Kickstarter campaign. Lastly, we will discuss how jurors make decisions and how the juror heuristic could affect the outcome of a case. We’re excited. Seaso

Imagina que estás en un concierto. Estás esperando en la cola del baño, y estás ansioso por volver a tu asiento. Entonces, te das cuenta de que el baño del sexo opuesto no tiene cola. ¿Qué probabilidades hay de que uses el baño del sexo opuesto? Hombres y mujeres enfocan este escenario de manera diferente. Las personas que se identifican como transgénero o no binarias también enfocan esta situación de forma distinta. Aprende cómo el letrero del baño afecta a nuestras decisiones y percepciones sobre el uso del baño. Visualiza el vídeo de TEDx

Imaginez que vous êtes à un concert. Vous faites la queue pour les toilettes, et vous avez hâte de retourner à votre place. Ensuite, vous remarquerez que les toilettes de sexe opposé n'ont pas de queue. Quelle est la probabilité d'utiliser les toilettes de sexe opposé ? Les hommes et les femmes abordent ce scénario différemment. Les individus qui s'identifient comme transgenre ou non-binaires approchent également cette situation différemment. Découvrez comment la signalisation des toilettes affecte nos décisions et perceptions sur l'utilisation des toilettes. Visionnez la vidéo TEDx

The food service industry has significantly low profit margins which create the need to implement behavioral strategies that target the consumer's decision-making process. In this episode, we discuss findings from studies that offer solutions to this problem. Traditional menus are cognitively taxing for consumers. Making a choice can be a frustrating task that reduces the number of items purchased or amount of money spent. Non-traditional menus like chalkboards and tablets are becoming more and more popular in the United States, and restaurants may be seeing significantly higher profit margins as a result.  Listen to this episode to learn about anchoring consumer choice on non-traditional menus.

Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film.

During this episode, Dan Ariely and Michael Barbera discuss the hallmark of humanity: bad financial decisions. Humans are great at messing up their financial lives. Thinking a lot about money would be fine if by thinking more about it, we were able to make better decisions. Dan and Michael’s discussion covers the pains of paying, opportunity costs, saving for retirement and many of the great (and terrible) things money will do for us. Dan Ariely is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University. He is dedicated to answering questions to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom. He is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestsellin

Au cours de cet épisode, l'animateur de Clicksuasion, Michael Barbera, discute de recherches susceptibles de générer des ventes grâce à la publication sur les réseaux sociaux et à des amis de consommateurs jaloux. Au cours d'une journée normale, les consommateurs sont exposés aux annonces publicitaires télévisées, aux publicités radiophoniques, aux panneaux d'affichage et parfois aux ventes directes, mais plus important encore sont les milliers de marques commerciales facilement identifiables que nous observons, sans toutefois les considérer ouvertement. Le logo de la voiture sur notre volant, le logo MTA en bas de la carte du métro de New York, le logo Apple, Google ou Samsung sur votre téléphone, le logo «NY» imbriqué de la personne portant un maillot des Yankees au base-ball. Chacun de ces éléments est intellectuellement traité et stocké pour une date ultérieure lorsque les spécialistes du marketing espèrent que vous utiliserez votre processus de prise de décision heuristique pour faire un achat sans beauc

Durante este episodio, el presentador de Clicksuasion, Michael Barbera, discute la investigación que es probable que genere ventas a través de la publicación en las redes sociales y de los amigos de consumidores envidiosos. Los consumidores en Norteamérica están expuestos a aproximadamente 30.000 impresiones de marcas a diario. Durante un día promedio, los consumidores están expuestos a anuncios de televisión, anuncios de radio, vallas publicitarias y, a veces, ventas directas. Pero, lo más significativo, son los miles de impresiones de marcas fácilmente identificables que observamos pero no consideramos abiertamente. El logotipo del coche en nuestro volante, el logotipo de MTA en la esquina inferior del mapa del metro de la ciudad de Nueva York, el logotipo de Apple, Google o Samsung en tu teléfono, el “NY” entrelazado de la persona que lleva una camiseta de los Yankees en un partido de béisbol… cada uno de estos elementos es cognitivamente procesado y almacenado para una fecha posterior cuando los especiali

Join us for this episode of Clicksuasion with Michael Fishman to learn about establishing stronger trust with your customers, adapting to the need for believability in today’s market, and resonating with the consumer’s heart. We discuss the ethical importance of companies working in the consumer health industry and the ever-growing need for trust. Because products in this industry directly impact the health of consumers, it is necessary for companies to be mindful of their marketing vernacular and the science behind it. For more than 20 years, Michael has been a leading advisor on marketing, positioning and sustained business growth to consumer health information and product businesses. Michael’s highlights include 18 years supporting Rodale Inc. in growing the Prevention and Men’s Health publishing brands, taking their book business from ground level to $300MM per year, and project work and/or collaborations with such admired personalities as Dr. Andrew Weil, Dr. Mark Hyman, Dr. Deepak Chopra, Dr. Christiane

During this episode, Dan Pink and Michael Barbera discuss the scientific secrets of perfect timing. Everyone knows that timing is everything, but we don’t know much about timing itself. Our lives are a never-ending stream of decisions about "when": when to start a business, when to schedule a class, when to get serious about a person. Yet we make those decisions based on intuition and guesswork. Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing. His other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 37 languages. He lives in Washington, DC, with his wife and their three children.

Imagine you're at a concert. You're waiting in line for the restroom, and you're anxious to get back to your seat. Then you notice the restroom for the opposite gender doesn't have a line. How likely are you to use the opposite gender's restroom? Males and females approach this scenario differently. Individuals that identify as transgender or non-binary also approach this situation differently. Learn how restroom signage affects our decisions and perceptions about restroom usage. Watch the TEDx video  

Join us for first-hand advice from selected practitioners in social media, business consulting, behavioral economics and not-for-profit organizations. We discuss applicable methodologies for increasing the validity of data results with Avalon Levey, an organizational change management consultant. We discover methods for increasing consumer loyalty via social media with Jack Mandaville who is a writer, content creator, and social media strategist. He has conceptualized, written, directed, and starred in hundreds of videos for numerous brands and was a leading actor in the 2016 film Range 15. Leah Pouw joins us to explore applications of behavioral science in nonprofit organizations. Leah currently leads community systems development at the Chicago-based nonprofit, Illinois Action for Children.

Designing cultures that enhance the consumer experience are likely to increase the consumer’s perceived value of the brand. Understanding the importance of the consumer experience and enhancing the consumer’s perceived value are significant drivers of the Clicksuasion podcast. In this episode, we discuss each driver with examples of about leveraging the infrequent customer at ski resorts, and how time pressure affects decision-making at restaurants. Join us in this episode to learn how to reframe your message to consumers and how to increase customer loyalty to your brand.

Social media virality is a dream for all business owners. The odds of becoming viral are quite slim. The benefits of virality are endless. Of course, virality is not an easy feat to achieve on social media. Social media marketers should be creative when designing content. Instead of chasing followers, social media users should set the honeypot. Setting the honeypot is likely to enhance the user experience which leads to brand admiration.  

Using fear in marketing is the topic of our interview with Dr. James Hunt. We discuss using a spokesperson to reduce fear of products as well as using fear to influence decision-making. This episode explores intriguing methods of fear-based persuasion. Fear can be used in marketing to induce and prevent behavior.