Clicksuasion

Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Michael Barbera and Clicksuasion contributors Cara Cuite and Rebecca Morss discuss how fear-based messages and hurricane names could persuade people to evacuate. Dr. Rebecca E. Morss is a Senior Scientist at the National Center for Atmospheric Research in Boulder, Colorado, where she is also Deputy Director of the Mesoscale and Microscale Meteorology Laboratory. She has interdisciplinary expertise in weather forecasting systems and risk communication, with an emphasis on high-impact weather including hurricanes, floods, and tornadoes. Her research focuses on the communication and interpretation of hazardous weather risks, the use of uncertain weather-related information in decision making, and weather hazard prediction and predictability