Clicksuasion

Tackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater management. CHALLENGE Stormwater is a major water pollution source and is the only growing source of pollution in New York and many parts of the country. In older cities like New York, where raw sewage and stormwater are collected in the same pipes and transported to wastewater treatment plants, rain events or snow melts can overwhelm the water collection and treatment systems. This can lead to raw sewage flowing into surrounding rivers and lakes. This is a huge water quality and health hazard. There are innovative "green" infrastructure solutions that use vegetated features such as green roofs and rain gardens to intercept and treat stormwater before it enters any pipes. Th