Clicksuasion

In this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn Connect with Shiann Hagan on LinkedIn LEARN MORE Interview: Michael Barbera State of the Lab 2021 Katana’s First 180 Days at the Lab A False Scent of Security

In this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn LEARN MORE Clicksuasion Lab’s Research & Capabilities Katana’s First 180 Days at the Lab Spending is the Best Revenge A False Scent of Security

In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history.  Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use this information to better engage with your target audience. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn LEARN MORE Katana’s First 180 Days at the Lab Spending is the Best Revenge A False Scent of Security

3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders on how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice. RESOURCE LINKS Connect With Katana Lemelin on LinkedIn LEARN MORE Jealously and Persuasion via Instagram Achieving Virality in Hotel Social Media Designing Social Media to Achieve Virality

UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group, unique facts about each team member, and hints about future research.  PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She consults with business leaders to research and craft digital marketing initiatives. Katana advises leaders how to effectively apply communication tactics and believes each new client is an opportunity to empower a brand voice.  RESOURCE LINKS CORE TEAM MEMBERS Connect With Katana Lemelin on LinkedIn Connect With Catie Fromknecht on LinkedIn Connect With Anna Silverman on LinkedIn Connect With Cyndi Fifield on LinkedIn Connect With Michael Barbera on LinkedIn EXTENDED TEAM MEMBERS Connect With Stevie

YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suetterlin.  SPEAKER BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She works with businesses to plan, create, and put in place social media marketing plans. Katana shows businesses how to use social media as a form of communication. She believes each new client is an opportunity to empower a business to reach and exceed their goals. RESOURCE LINKs Find Katana on LinkedIn Scientific Secrets of Perfect Timing - Dan Pink Dollars and Sense - Dan Ariely Work is the New Sex - Michael Barbera Pricing Strategies - Crystal Suetterlin 2021 Marketing Trends - Michael Barbera

Catie Fromknecht discusses how consumers may change their spending habits, buyer FOMO, and marketing tactics that may help brands capitalize on this anticipated increase in consumer She shares how consumers are likely to increase their spending following the pandemic to make-up for experiences missed during quarantine. SPEAKER BIO Catie Fromknecht is a creative thinker who is dedicated to problem solving and helping businesses develop marketing plans. She specializes in content creation, web design, and Google analytics. She has 10 years of experience working in social media and web development and holds a Bachelor’s in Business Administration & Marketing. RESOURCE LINKS For a downloadable PDF of the slide deck, click here. Catie Fromknecht LinkedIn Profile

In this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, is an award-winning consumer psychologist and business strategist. His clients include Fortune 500 companies, and have appeared on ABC’s Shark Tank, Bravo’s Million Dollar Listing, and Gordon Ramsay’s Kitchen Nightmares. Michael’s business psychology practice includes consumer behavior, emotions, and experiences, as well as social psychology, decision-making, behavioral economics, and behavioral finance. He shares his evidence-based insights on the Clicksuasion podcast and as a dynamic TEDx presenter. Michael is a celebrated keynote speaker, and has addressed more than 200,000 people on four continents, earning more than 350,000 views online. Resource Links For a dow

Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness. This Clicksights webinar will focus on five current practices for crafting a positive, memorable, and effective verbal and visual messaging campaign. This session is designed for marketing directors, learning and development teams, communication directors, and those who want to develop a clear, compelling, and consistent brand experience across multiple communication and marketing channels. LEARNING OBJECTIVES Understand five relevant messaging tactics to maintain audience engagement Determine how to apply persuasive messages in marketing and communication Apply behavioral science principles to consumer-facing messaging

Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Before Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film. LinkedIn Michael Barbera Zoe Chance Katana Lemelin

In this episode, Katana Lemelin hosts a round-table chat with Cyndi Fifield and Michael Barbara discussing the commercials released during the 2021 Big Game. The conversation focused on ads that fit into four categories (1) humor, (2) social impact, (3) COVID-19, and (4) behavioral marketing.

Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural strife. Discussion Topics How people contend with COVID-19’s economic challenges, including the “side hustle” economy What brands should do as people move more from work and public places into the home How pandemic-inspired affluence shame changes how people choose to allocate their financial resources Watch the Full Video

In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change. Jordan Goldberg is the co-founder of stickK.com, a goal-setting website based on behavioral economics research conducted by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, technology, and the power of incentives to help individuals create lasting change. Jordan has been frequently interviewed for both print and television media, appearing on NBC’s TODAY Show and CBS NewsSunday Morning, and in The Wall Street Journal, The New York Times, and The Economist. A graduate of

Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising.  In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksuasion Labs studied advertising campaigns from brands across the globe and shared their top 5 ads for 2020. The ads were chosen based on several criteria, which included the application of behavioral science, the impact on brand and consumer, time and brevity, social impact, and concern for the COVID conscious consumer. 5) Heineken’s ‘Back to the Bars' 4) Burger King's Moldy Whopper

The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations. DELIVERY SERVICE DEADLINES UPS Dec. 15 – UPS Ground Dec. 21 – UPS 3 Day Select Dec. 22 – UPS 2nd Day Air Dec. 23 – UPS Next Day Air FedEx Dec. 15: FedEx Ground and Home Delivery Dec. 21: FedEx Express Saver Dec. 22: FedEx 2Day Dec. 23: FedEx Standard and Priority Overnight Complete list of FedEx Shipment Options FedEx Regional Delays U.S. Postal Service Dec. 15: USPS Retail Ground Dec. 18: First-Class Mail Dec. 19: Priority Mail Dec. 23: Priority Mail Express  

Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology. This Expert Insight Interview discusses: The consumer psychology baseline How to control the variables How to build trust in B2B

Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking.   During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust.   LEARNING OBJECTIVES - Understand simplistic user experiences that make a significant impact on customer engagement - Create tangible, interactive, and gamified content that influences users to maintain brand engagement - Apply consumer psychology to website design with small, effective, and measurable tactics   WATCH THE FULL VIDEOhttps://www.youtube.com/watch?v=VTEOWS2SsB0

According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated with it. Hypothetical distance is said to be close for likely and certain events and distant for unlikely and uncertain events. Customers’ uncertainty evaluations can be measured with a hypothetical distance in language. The prediction is that for events the customer deems likely, s/he will use concrete and detailed words in the written message. For events deemed unlikely, s/he will use abstract and vague words. Hence, if the writer thinks it is likely that COVID-19 will impact his or her life, concrete words are likely to be used. Otherwise, abstract words are likely to be used. Hypothetical distance measures uncertainty. It is one of the four distance dimensions, e

The definition or meaning of UX is changing. What was once considered a service of convenience has now become essential. COVID-19 has changed the perspective of the user where it’s not about complex CRM systems or bonus points.  Has all the investment made towards in-store experience gone to the dumps? Will this be changed for good or is it temporary? Do we know it all? The answers are no but one thing is for sure: habits and behaviors will be rewritten. Whether you are a small business owner or a marketer, this session will help you enhance user experience and usability by adapting during these unusual times where we all are struggling. Learn how companies around the world are staying relevant to their customers.  ABOUT THE PRESENTER Chetna Teckchandani works with BetterSpace, a UK based mental health start-up with a focus on improving customer success. Prior to this, she consulted a micro-insurance start-up for reducing drop-out rates during the customer buying journey. She comes with a background in mark

Are you selling lipstick?  You should be.  When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect.   Over time, lipstick has evolved into mascara, wine, chocolates, coffee, even kitchen linens. No matter what the new “lipstick” is, it still remains that in times of economic distress, consumers will buy something that lets them forget about their financial problems. During this talk, we will dive into the framing effect and how negative (loss) and positive (gain) words and photos affect consumer behavior and how you can use this information to market your new lipstick.  Remember, where the brain goes, the wallet follows. Recorded at the Consumer Uncertainty Conference - May 2020 ABOUT MARIA GENUALDI Maria is a behavioral scientist who analyzes behavioral patterns to identify what your