Clicksuasion

After a successful completion of Season 1, we are now announcing the upcoming episodes for Season 2. Join Michael Barbera in this episode to learn about the exciting details for the upcoming season. 

Clicksuasion host Michael Barbera is well-known for his research on consumer decision-making and consumer behavior at restaurants. “Menus are the most significant marketing tool because no other industry will give you a list of everything they sell,” says Michael Barbera.   During this special menu psychology episode, Michael will discuss and share the findings from several studies, which include menu design and layout, consumer choice, time pressure, anchoring, the use of non-traditional menus and creating experiences.   Clicksuasion guests Angela Malave, Angela Diaz, Timothy Reichert and Stevie Pena, share their experiences about perception, menu design, and consumer behavior.   Whether you research consumer behavior, study restaurants, and menus, manage a restaurant or consider yourself a foodie, this episode is for you.

Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortune 500 firms and leading nonprofits, and keynotes internationally. She researches key sources of well-being like finding love, making healthy choices, and giving back to others. Prior to Yale, Zoe marketed Barbies with Mattel, earned a doctorate from Harvard, and acted on stage and film. During this episode, Zoe and Clicksuasion host, Michael Barbera discuss virtual dating, love, flirting, loss aversion, and online dating. Join Clicksuasion for this episode as Zoe Chance explains how individuals make search choices when choosing a partner.

Join Clicksuasion and Gaurav Jain for an explanation of methods for anchoring consumers regarding color choice, website development, and pricing. Gaurav’s research spans the fields of numerical cognition and judgment, working memory capacity, and attention. His methodology includes eye-tracking and facial expression analysis in addition to traditional experimental methods.

Consumers in North America are exposed to approximately 30,000 brand impressions daily. During an average day, consumers are exposed to television commercials, radio advertisements, billboards, and sometimes, direct sales. More significantly are the thousands of readily identifiable brand impressions that we observe but don’t overtly consider. The car logo on our steering wheel, the MTA logo on the bottom corner of the New York City Subway map, the Apple, Google, or Samsung logo on your phone, and the interlocking “NY” of the person wearing a Yankees’ jersey at a ball game are all brand impressions. Each of these items are cognitively processed and stored for a later date when marketers hope that you use your heuristic decision-making process to make a purchase without much apparent rhyme, reason, or thought. During this episode, Clicksuasion host Michael Barbera discusses research that is likely to generate sales through social media publishing and friends of jealous consumers.

Clicksuasion guest Suzanne Altobello is a researcher-practitioner who teaches at the University of North Carolina-Pembroke and the University of Notre Dame. Suzanne’s research interests are in the areas of consumer behavior, digital marketing, social media, technology acceptance, international pricing, small business strategy, and services marketing. During this episode, Suzanne and Clicksuasion host, Michael Barbera discuss social rewards, gamification, incentivization, virtual commerce, and consumer decision-making. Join Clicksuasion for this episode as Suzanne Altobello explains why humans are likely to walk around their bedrooms before bedtime to reach 10,000 daily steps.

In Episode 3, Michael Barbera discusses how businesses could design their policies and processes to help the environment and simultaneously reduce expenses. Nudging guests, reducing expenses, and saving the environment are explored in detail. Most hotels have a sign in each bathroom asking guests to be environmentally friendly by reusing towels. When a guest re-uses his or her towels, the hotel saves money on laundry expenses, which includes a reduced use of water. However, many hotels find these signs to be ineffective. The cards cost a fee to print, and they use employee resources for placement in the rooms, but hoteliers find little to no return on investment for these paper signs. Research suggests an environmentally friendly practice could support an increase in positive brand engagement and consumer loyalty.

Did you know that 95% of consumer decision-making originates from the unconscious mind? Consumer behavior expert and author of Consumer.ology, Philip Graves, joins Clicksuasion for an intriguing interview to provide insights on consumer choice, decision-making, and methods to improve the customer experience.

In this episode of Clicksuasion, Suzanne Altobello, Avalon Levey, and Michael Barbera—behavioral scholars whose work includes innovations in subdisciplines like behavioral finance and neuroeconomics—will join us to explore how their research has given valuable insight into economic models of human behavior. The discussion will focus on how new insights from behavioral research can be accommodated in more traditional models and the areas in which behavioral economics can most helpfully challenge orthodox views on economic behavior.

  Welcome to our first season of Clicksuasion, the behavioral science podcast that features researchers, marketers, and thought leaders in consumer behavior, behavioral marketing, and consumer psychology. Season 1 launches early summer 2017. Clicksuasion has three learning objectives: understand your consumers, develop your relationship with your consumers, and generate increased demand through customer relationships. Join us for provocative and fascinating research that will change your perspective on human decision-making.