Run Like Clockwork: Small Business Operations

After coaching Jen O’Hare of Bell Box Co on defining her QBR (Queen Bee Role), Adrienne and Emily are back with a debrief — breaking down the biggest themes from the conversation and sharing how they apply to every business, not just gifting. This episode is a must-listen if your offers feel bloated, you’re stretched too thin, or you’re struggling to decide what actually matters to your customers. Here’s what we cover: ✅ Why Jen’s QBR wasn’t product selection (and what it was instead) ✅ How to define your QBR when you're doing it all yourself ✅ Why trimming services is often the path to more profit ✅ How to structure your team so the QBR always comes first ✅ When to rewrite your big promise to match what customers value This is a powerful reminder that clarity doesn’t just help you scale — it also helps you breathe. Whether you're a solo founder or leading a team, understanding your QBR will change how you hire, market, and grow.

In this episode of the CEO Help Desk, Adrienne and Emily coach Jen O’Hare, founder of Bell Box Co, through one of the most powerful prioritization tools we use at Clockwork: identifying her business’s QBR (Queen Bee Role). Jen runs a high-touch, end-to-end corporate gifting service — but like so many CEOs, she’s been wearing all the hats. In this real-time strategy session, you’ll hear how we narrowed in on what actually matters most to her customers, and how that clarity can help her scale without sacrificing quality. Here’s what we cover: ✅ Why Jen’s customers choose her over off-the-shelf gift vendors ✅ How to define your QBR even when you “do everything” ✅ What to eliminate when your offers feel bloated ✅ How to balance logistics with customer experience ✅ Why your primary role should support — not compete with — the QBR Jen walked away with clarity on what her customers actually value — and a path forward that prioritizes premium experience over perfection.

In this debrief episode, Adrienne and Emily reflect on their conversation with Danielle Hendon — and break down what it actually looks like to loosen your grip without watching the whole business unravel. They share their own experiences stepping back from day-to-day decisions, the tools that helped them build trust with their team, and how to adapt leadership as both your business and personal needs evolve. Here’s what we cover: ✅ Why delegation problems are usually communication problems ✅ How to use red/yellow/green light language with your team ✅ The difference between being helpful and being a bottleneck ✅ Why updating your user manual is a team-wide act of service ✅ What to do when your identity and values shift — and your business hasn’t caught up yet This is a vulnerable, honest conversation about seasons of leadership, how to create shared language with your team, and what freedom really looks like when you’ve built a business that runs without you. Top 5 Takeaways: Shared Language is Liberation –

In this coaching session, Adrienne Dorison and Emily Doyle sit down with Danielle Hendon, founder of 4 Corners CFO, to unpack a surprisingly common (and sneaky) bottleneck: too many leads. If you’ve ever thought “more leads = more money,” this episode might change your mind. Danielle shares the real challenges of managing overwhelming demand as a solo CFO — and why growing her client roster wasn’t translating to growing her business. Together, they explore what it looks like to: Get clear on capacity before hiring Protect your most valuable skillsets And rebuild around you — not just your offers Whether you’re at capacity, nearing burnout, or unsure if you should grow your team, this episode is packed with strategic and mindset shifts to help you move forward confidently. Here’s what we cover: ✅ Why “too many clients” is a real bottleneck ✅ The hidden costs of discounting financial services ✅ How to restructure your offers around value, not time ✅ When to grow your team (and when not to) ✅ Why sustai

When is the right time to start something new?  In this debrief, Adrienne and Emily unpack their coaching session with Catherine Roe and offer a powerful reframe for any multi-passionate CEO: context determines the strategy. They explore what made Catherine ready to grow something new — and how to know if you are too.

Catherine Roe built a successful accounting firm that now runs without her. But instead of coasting, she’s launching a second brand — an educational business focused on financial literacy. In this coaching episode of The CEO Help Desk, Catherine shares how she’s balancing new ideas, team capacity, and her own energy as she grows her next business. If you’ve ever felt the pull to start something new and the fear of slipping back into overwork… you’re going to relate to this one. Here’s what we cover: ✅ Why her first business can grow without her — and what that changes ✅ How to build something new without burning out ✅ What it really means to be multi-passionate ✅ Why your boundaries matter more when you’re energized ✅ The power of deciding what’s “enough” in every season

After coaching Ben and Cody from Five Star Interpreting, Adrienne and Emily are back to debrief the conversation — and dig into what it really takes to evolve from a hands-on founder to a strategic leader. If you’ve stepped out of the doing but still find yourself making all the decisions, this debrief will hit home. Here’s what we cover: ✅ The illusion of being “out of the weeds” — and why decision fatigue proves otherwise ✅ How to train your team to spot problems and solve them ✅ Letting go of control… without letting go of clarity ✅ Navigating leadership with a co-founder who sees the world differently ✅ Why self-awareness and communication tools (like the Enneagram) are game-changers This is an honest, behind-the-scenes reflection on what it takes to truly design your business — so that the right people are solving the right problems at the right time. Plus, we unpack the metaphor of bikes vs. race cars — and why growth speed can look different even when the destination is the same. Top 5 Takeaways: Yo

In this coaching episode, Adrienne Dorison and Emily Doyle sit down with Ben and Cody, co-founders of 5 Star Interpreting, to tackle a challenge many visionary founders face: What does your role become when the business runs without you? If you’ve ever felt unsure of how to stay involved at a strategic level without slipping back into the day-to-day, this one’s for you. Here’s what we cover: ✅ Why “letting go” doesn’t mean disappearing ✅ How to build metrics that matter (and get your team to own them) ✅ Navigating partnership dynamics when your working styles clash ✅ Identifying the high-leverage work only you can do ✅ What a fully developed right-hand leader can unlock Ben and Cody share how their values-driven business model — serving the Deaf community across Utah, Illinois, and beyond — continues to thrive thanks to a strong team. But with growth comes a new challenge: redefining their leadership roles to focus on vision, alignment, and long-term impact. Hit play for a powerful conversation on leadership

After coaching Lisa Whitehouse on her team and scaling challenges, Adrienne and Emily are back to debrief the conversation — and get honest about how fear, beliefs, and untested assumptions shape our most critical business decisions. If you’ve ever delayed a hire, undercharged for your work, or jumped back into client delivery because “it’s just easier,” this debrief is a must-listen. Here’s what we cover: ✅ Why journaling and mindset work alone won’t help you scale ✅ The numbers that make hiring decisions feel safer ✅ How to calculate your onboarding runway + caseload breakeven ✅ The belief that “I must work hard to make money” — and why it lingers ✅ Building a business that doesn’t need you (and why that’s hard) Adrienne and Emily share what Lisa’s episode revealed about the unspoken rules so many founders still follow — and why building a self-sufficient team starts with building a belief system that supports growth.

In this coaching session, Adrienne Dorison and Emily Doyle sit down with Lisa Whitehouse, founder of Clever Vine — a UK-based outsourced business development agency — to unpack the mental and operational roadblocks keeping her from hiring and scaling with confidence. If you’ve ever second-guessed whether it’s safe to grow your team, this one’s for you. Here’s what we cover: ✅ What “team trauma” looks like — and how it lingers in your decision-making ✅ Why Lisa keeps jumping back into client work (and what it’s costing her) ✅ The challenge of hiring for soft skills and high performance ✅ How to create capacity before you need it ✅ Navigating the tension between small clients and large contracts Lisa shares how a past business failure still shapes her thinking — and how that fear shows up in her leadership today. Plus, Adrienne and Emily break down: - The mindset shifts required to grow sustainably - How to set up hiring systems that feel safer - Why pricing must reflect skill (not just service) If you’re a ser

In this debrief session, Adrienne Dorison and Emily Doyle break down the key takeaways from their conversation with Robert Gauvreau about managing a fast-growing team and handling the challenges of an acquisition. If you’ve ever faced pushback from your team during a big change, this episode is for you! Here’s what we cover: ✅ Why resistance to change is normal — and how to work through it ✅ How to create user manuals to improve team communication ✅ Why you need to frame change around the benefits to your team ✅ How to present new systems in a way that creates buy-in ✅ When saving money isn’t worth the team morale hit Adrienne and Emily share personal stories about how small changes (like switching a software system) can have a big impact on team morale — and why it’s essential to lead with the “what’s in it for them” approach when introducing change. Missed the conversation with Robert? Click here to listen to the full episode Top 5 Takeaways: Resistance is Normal – Every team has at least one person who

In this coaching session, Adrienne Dorison and Emily Doyle sit down with Robert Gauvreau, CEO of Gauvreau CPA, to tackle a major challenge — navigating a fast-growing team and a recent acquisition.  If you’ve ever struggled with managing change, integrating new teams, or setting clear expectations, this one’s for you! Here’s what we cover: ✅ How to lead through acquisitions without creating friction ✅ The power of curiosity in change management ✅ Building trust with a newly acquired team ✅ Why user manuals are the key to working better together ✅ How to clarify roles and KPIs for better performance Robert shares how his company grew from 18 employees to over 180 in just a few years — and the lessons learned along the way.  Plus, Adrienne and Emily break down:

In this follow-up episode, Adrienne Dorison and Emily Doyle reflect on last week's conversation with Danielle Cherewyk. Danielle shared how she solved one business challenge — needing more stylists — by purchasing a hair school. But with every solution comes a new bottleneck, and now Danielle is focused on recruiting high-quality students to keep her business thriving. Here’s what we cover: ✅ Why buying a school created a new business challenge ✅ How Danielle is rethinking her recruiting strategy for long-term success ✅ Why focusing on high-quality students is more important than filling seats ✅ The role of social media and strategic partnerships in attracting talent ✅ How to build a talent pipeline that supports future growth Adrienne and Emily explore the business lessons behind Danielle's experience and how identifying and solving the right bottleneck can unlock new levels of growth in any business. Danielle's story is a powerful reminder that business growth isn’t always linear. If you’re struggling to a

In this coaching session, Adrienne Dorison and Emily Doyle dive deep with Danielle Cherewyk, a former client and successful salon owner, to tackle a major challenge — recruiting high-quality students for her newly purchased hair school. If you’ve ever struggled to create a consistent talent pipeline, this one’s for you! Here’s what we cover: ✅ How purchasing a school created new opportunities (and new challenges) ✅ Strategies for recruiting top-tier students and building a long-term talent pipeline ✅ The power of partnerships with local businesses and high schools ✅ Creating effective "Try It" days to introduce potential students to the industry ✅ How social media and referral programs can boost recruitment Adrienne and Emily break down:

In this follow-up episode, Adrienne Dorison and Emily Doyle reflect on their conversation with Ryan Koral, founder of Tell Studios, about the challenges of scaling creative businesses without losing quality. If you've ever felt torn between delivering high-end results and making your services more accessible, this one’s for you! → Missed Ryan Koral’s episode? Listen to it here. Here’s what we cover: ✅ How to create tiered offers without lowering your brand standards ✅ Why your “6/10” might be your client’s “10/10” ✅ The importance of protecting your QBR (Queen Bee Role) at every price point ✅ Why adjusting your offers doesn’t mean disappointing past clients ✅ How to balance exclusivity and accessibility to reach more clients Adrienne and Emily explore how luxury brands like Chanel offer both runway and ready-to-wear collections — and how creative entrepreneurs can apply that model to their business. They dive into the mindset shift required to deliver high-value outcomes at different price points without co

In this episode, Adrienne Dorison and Emily Doyle sit down with Ryan Koral, founder of Tell Studios, to tackle a common challenge among creative entrepreneurs — scaling without losing quality. If you've ever felt like you need to burn it all down and start over, this one’s for you!  Here’s what we cover: ✅ How to simplify your business offerings without sacrificing quality ✅ The difference between premium vs. ready-to-wear product models ✅ Overcoming the mindset blocks that stop you from scaling ✅ The power of meeting clients where they are — without compromising your brand ✅ How to use strategic downsizing to unlock sustainable growth Ryan opens up about the challenges of running a creative business for 20+ years and the internal conflict between delivering a “10/10” product and providing scalable, accessible solutions. Adrienne and Emily help Ryan shift his mindset, focusing on how to provide exceptional value without overdelivering — and why simplifying can be the key to long-term success. If you’re ready

In this episode, Adrienne and Emily unpack their biggest takeaways from the conversation with Denise Duffield-Thomas and discuss how to the Clockwork business and their own personal growth. Denise built a $5M business with a lean, part-time team by staying focused on one core offer and simplifying her operations — and Adrienne and Emily reflect on how that same principle applies to Clockwork and the challenges they’ve faced while scaling. Here’s what we cover: ✅ Why trying to launch too many offers creates chaos ✅ How staying focused on one offer creates consistent growth ✅ Why mindset shifts around success and simplicity are essential ✅ How to avoid the trap of thinking you’ve saturated the market (you haven’t!) ✅ The importance of finding fulfillment outside of your business They also reflect on the challenges of navigating business growth, why it’s easy to feel stuck when things feel hard, and how to use creative energy without overcomplicating the business model.  If you’re feeling overwhelmed or scattere

In this episode, Adrienne Dorison and Emily Doyle sit down with best-selling author Denise Duffield-Thomas to explore how she and her husband built a $5M business with a small, part-time team — and how they’ve structured their lives to work less without sacrificing income or success. Denise opened up about the strategies and mindset shifts that allowed her to create a thriving business while maintaining balance and freedom. If you’ve ever wondered how to grow your business without overloading your schedule, this one’s for you!  Here’s what we cover: ✅ How Denise built a $5M business with a part-time team ✅ Why focusing on one core offer creates more growth (not less) ✅ The mindset shift around seasons of business and life ✅ Why building assets outside the business creates freedom ✅ How to avoid the trap of constantly launching new offers Adrienne and Emily also dig into:

In this episode, Adrienne Dorison and Emily Doyle reflect on their recent coaching session with Beth Carter, The Badass Bookkeeper. Beth shared how she struggles to step out of the doing in her business — even with a team of 10 and a seven-figure business. Adrienne and Emily dive deeper into the root of this challenge, unpacking the Four D’s (Doing, Deciding, Delegating, and Designing) and how understanding them can help business owners break free from the day-to-day grind. Here’s what we cover: ✅ The Four D’s – Why knowing the difference between Doing, Deciding, Delegating, and Designing is key to business growth ✅ Why deciding for your team isn’t delegation (and how to fix it) ✅ How to empower your team to make decisions without you ✅ Why short-term profitability can limit long-term scalability ✅ How to balance stepping in during emergencies versus taking on too much Plus, Adrienne and Emily share strategies to help business owners invest in their teams, strengthen employee retention, and increase long-ter

In this coaching episode, Adrienne Dorison and Emily Doyle sit down with Beth Carter, the "Badass Bookkeeper" and owner of BBA Bookkeeping, to tackle a challenge many business owners face — getting stuck in the doing. Beth shares how, even with a team of 10 and a seven-figure business, she still finds herself pulled back into production work, limiting her ability to grow and scale. Here’s what we cover: ✅ Why business owners struggle to stop doing the work themselves ✅ How to identify inefficiencies in your team and processes ✅ When to hire versus when to improve internal capacity ✅ Balancing profitability with growth — without losing control ✅ The power of process mapping to increase efficiency and autonomy Plus, Adrienne and Emily share strategies to help Beth streamline her business, empower her team, and reclaim her time for high-value CEO-level work. If you’re ready to stop doing it all yourself and unlock the next stage of business growth, this episode is packed with actionable takeaways you can start