Run Like Clockwork: Small Business Operations

Catherine Roe built a successful accounting firm that now runs without her. But instead of coasting, she’s launching a second brand — an educational business focused on financial literacy. In this coaching episode of The CEO Help Desk, Catherine shares how she’s balancing new ideas, team capacity, and her own energy as she grows her next business. If you’ve ever felt the pull to start something new and the fear of slipping back into overwork… you’re going to relate to this one. Here’s what we cover: ✅ Why her first business can grow without her — and what that changes ✅ How to build something new without burning out ✅ What it really means to be multi-passionate ✅ Why your boundaries matter more when you’re energized ✅ The power of deciding what’s “enough” in every season