Run Like Clockwork: Small Business Operations

In this coaching session, Adrienne Dorison and Emily Doyle sit down with Danielle Hendon, founder of 4 Corners CFO, to unpack a surprisingly common (and sneaky) bottleneck: too many leads. If you’ve ever thought “more leads = more money,” this episode might change your mind. Danielle shares the real challenges of managing overwhelming demand as a solo CFO — and why growing her client roster wasn’t translating to growing her business. Together, they explore what it looks like to: Get clear on capacity before hiring Protect your most valuable skillsets And rebuild around you — not just your offers Whether you’re at capacity, nearing burnout, or unsure if you should grow your team, this episode is packed with strategic and mindset shifts to help you move forward confidently. Here’s what we cover: ✅ Why “too many clients” is a real bottleneck ✅ The hidden costs of discounting financial services ✅ How to restructure your offers around value, not time ✅ When to grow your team (and when not to) ✅ Why sustai