Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

Finding your message to call in your people is more than simply saying the “right” words or choosing a “good” niche. You need to step into yourself in order to step into your message. And, if you’re anything like me, it seems like every week there’s a new challenge to being in your power. Your own clients are often that challenge. How do you stand in your power when you get triggered by clients so you can show up real, get bold, and stop pretending? That’s the question I answer in this episode. With lots of real-world examples. Because this hasn’t come easy for me. And when you can stay in your power with clients, you feel more confident unapologetically sharing more of yourself online. Deeper support from me: I have 1 spot open in January for 1-1 Coaching + Messaging. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Follow me on Instagram for behind-the-scenes and deeper stories a

One of the things I noticed wrapping up the past round of Get Clear, Get Clients in December was each woman’s feedback included the unexpected power of being in a group of women - the feedback they got from the other ladies, the support, the encouragement. The sisterhood. Entrepreneurship can not be done in isolation. That’s why in 2019 I’m setting an intention towards sisterhood. I’ve invested in a high level mastermind for myself, and I will be running more rounds of my own group programs this year. In this episode, I share how to recognize if your sisterhood tank is low like mine was in 2018 and how you can get your need for female connection met this year. Deeper support from me: I have 1 spot open in January for 1-1 Coaching + Messaging. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. W

We’re in an age when people are starting to lose trust with business coaches who are too polished and not sharing the real, messy side of themselves. In this episode of Unforgettable, Becky Mollenkamp and I have a honest conversation on why sharing raw moments (like your miscarriage, divorce, or losing your house) with your community connects them to you more deeply. Becky does a great job modeling what it looks like to continue showing up for business despite setbacks, gremlins, or life circumstances. And consequently, she gets repeat clients who buy everything she sells, referrals that bring new people into her community, and she has an incredibly active, engaged facebook group who share REAL things, not just promoting things they’re doing in their business. Listen in! Deeper support from me: The Call In Clients Accelerator doors close Thursday, December 13! It’s for you if you’re a woman coach who’s ready to kick off 2019 by amplifying your message online to call in your people. I have 1 January spot fo

Are you all over the place, not quite sure what you’re talking about? Or maybe you post when you feel like it which means there are huge gaps where you seem to disappear on your audience. Six years ago when I was creating content for my old brand Healthy Vegas Vegan, one week I’d talk about meal plans... the next I was sharing my fitness regimen... then the next week I was sharing my DIY shampoo recipe... then came my go-to meditation practice… And this would have been fine, but there was no thread that tied it all together. Then later on in my business, I’d often be stuck on what to write about so I would miss weeks. All of this meant I wasn’t getting known for any one thing. Which meant that despite all the effort, I was definitely not calling in clients. I needed to meet someone in person at an event and have a deep conversation. That was fine until consistently going to networking events became draining as an introvert. And to be honest, in the back of my head was a nagging voice that reminded me that I g

A lot of my clients struggle with what parts of their life to share -- and what not to share -- in blog posts, videos, their Instagram or Facebook biz page. Do you ever struggle with what to share when you’re showing up as your brand online? Too much and you have no privacy. Too little and there’s a barrier to trust because you don’t seem human. But when people are getting to know you, it’s these little things that break the ice and create a sense of comfort and initial connection so people can engage on a deeper level. In this episode, I’ll help you determine what parts you want to share and how to let your people see the real you behind your business. Deeper support from me: I have only 2 VIP Coaching + Messaging spots left in 2018. This is where we partner to craft clarity & messaging that calls in your people. I’ll help you get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your copy. Get Clear, Get

Do you sometimes wonder how much to share? Or stop sharing when shit hits the fan in your life? My guest Maggie Patterson is pretty comfortable speaking her mind - she’s the friend who will tell you not to get those jeans. And yet, that’s not always synonymous with being able to show up real and honest with your audience. Maggie is host of Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com. I had her on to explore how you can show up as your real self and show your behind the scenes even when life takes you to hospital waiting rooms instead of beachside vacations. We’re also talking about how to position your work as premium once you’ve got clear messaging in place… and we have a deep conversation around female entrepreneurs earning more. (HUGELY important topics here!) Deeper support from me: I have only 2 VIP Coaching + Messagin

What is your definition of success? What do you want to feel in business? Does it feel vulnerable to share your personal life and musings with your tribe and in your marketing? Naomi Mdudu is a former fashion journalist who worked as a business strategist for some of the leading names in the fashion and lifestyle industry and now helps entrepreneurs scale their businesses with intention with The Lifestyle Edit podcast and platform. Coming from a traditional newspaper background, Naomi used to be more comfortable hiding behind her brand. The ONE place she felt safe and at home communicating about herself was her newsletter - and (surprise!) that’s where her early clients came from. She was operating in a crowded space… and she began to realize that the thing that made a client choose her was feeling like they had a deep connection. Which you can’t do hiding behind your brand! Though her business has evolved, her mission has stayed the same - to help others scale with intention, with a clear vision of the life

Entrepreneurship is unstable. There are highs and lows in your income, your expenses, your client roster. And with that comes emotional equivalents. Even if the work you do is helping others maintain good energy. I know that intimately because I used to be a burnout coach who’d hit burnout a time or two. You’re human and it can feel VERY personal. As a big feeler, I’ve had my share of intense emotion over the years I’ve been in business. And I know that the lows can be debilitating -- they can energetically repel clients and suck the power out of consults. I’ve learned a lot about what helps me manage those emotions. I’m not saying I don’t have days where I want to pull the covers over my head or escape to the road with Steve on an adventure to avoid “real life”. But I know how to smooth out the flow so I enjoy the ride of being in business - mostly. On today’s episode, I’m going to share some of my hard won lessons -- from practical tools to mindset insights and resources to surround yourself with. After all

Have you ever felt like you were tap dancing on eggshells - striving to be liked, give the right answers, and not be called out for failing to be enough of whoever others wanted you to be? My hunch is, even if you answered yes, you may also have experienced a competing desire - to put yourself and your ideas out into the world in a big way. You know you were put here to say big things. To do big things. You want to be seen, you want to make impact, and that often feels scary. One of my biz besties, Alexia Vernon, knows this tension firsthand. Even as she built a successful career as a professional speaker and speaking coach, she experienced an on-again, off-again relationship… with her own voice. … despite presenting transformational keynotes and corporate trainings for Fortune 500 companies, speaking at the United Nations, delivering a TEDx talk, and being featured on CNN, NBC, ABC, CBS, Forbes.com, and tons more. In today’s episode, we talk about what it means to “Step Into Your Moxie” - the title of her br

Today marks 100 episodes of the podcast (and 3+ years)! To celebrate, I’m giving you another real-life message clarity hotseat with a podcast listener!! You’ll likely hear some of yourself in Jacquie’s struggles and have aha moments alongside her. (The doors to Get Clear, Get Clients close on Thursday at 10pm PST, so if you’ve been thinking of joining us in the group program, it’ll give you a taste of what’s in store.) Even though Jacquie, a dental hygienist turned life, health, & wellbeing coach, knew she wanted to help women who struggle in their relationship with food - it was hard to clearly and simply get it across in her messaging. She’d heard me talk about "taking your coach hat off" on the podcast, but with her clinical background, she was having trouble putting herself in her ideal client’s shoes. In this episode, I help Jacquie get deeper clarity on the problem she solves for her people (it’s not exactly what she thinks) and craft language that will connect. By the end of our session, she’s able

Lisa was a yoga instructor turned health coach who felt like she was missing clients because she wasn’t clear on how best to deliver her message. She was struggling with her niche because she wanted to be all things to all people, and she was scared that she wouldn’t have any clients if she was too specific. … And she knew she couldn’t get the clients she wants and needs if she couldn’t communicate effectively about what she does. In this ep of the Unforgettable Podcast, I’m taking you inside REAL message clarity coaching I did with her. You’ll likely see some of yourself in Lisa, and I almost guarantee if you’ve been struggling with this, you’ll have an aha moment or two. This is the type of personalized support I give my clients -- and if you’ve been thinking of joining us in the October round of Get Clear, Get Clients, it’ll give you a taste of what’s in store. ;) Within days of this coaching session, she was confidently using what you’ll hear us come up with in a meeting with a referral partner. Listen in

When Alexandra Jamieson came out as eating meat after 10 years as a leading expert in the vegan community (she even wrote “Vegan Cooking for Dummies”), she got tons of hate mail… even death threats. (Scary shit right?) And yet… in this episode, you’ll hear her husband Bob Gower and her reminisce that she got EVEN MORE people reaching out, connecting, falling in love with her and her message. Those people were her true people, and from them, her new movement was birthed -- women living by their own rules. Within a couple months, she got her next book offer and created Women, Food, & Desire, a booked aligned with her heart. Now she’s evolved again, co-authoring a book with Bob on their shared framework for having authentic conversations. This episode’s all about using your voice to say what’s meaningful and genuine to you, both in being your brand AND in connecting with the important people in your life. Deeper support from me: The FREE challenge 5 Days to Your Unforgettable Message starts September 24th!

It seemed fitting with 5 Days to Your Unforgettable Message starting soon (details below) that I define what makes a message “Unforgettable”. :~) Listen to learn what you need for compelling messaging that calls in your people and why your message is more than simply an elevator pitch. What would it mean for your coaching biz and lifestyle if… You open your email to 6 discovery calls booked because people know why they need you & are connecting to your marketing You get booked as a guest on 10 podcasts because you have a clear marketing message & people want to hear what you have to say You consistently share meaningful content AND each time you get 5 DMs from dream clients interested in working with you What would that do for your confidence? The money you could make? The IMPACT you could have? How many more people could you help? Because of my clear marketing message, in the past five months I’ve taken time off for NINE vacations and consistently returned to a calendar booked with consults wit

Recently, I had a new messaging client say she signed up because I walk my talk. I’m continually realigning what I say, how I connect, and the ways I bring me into my brand. I’ve shared what’s worked for me and my clients in episodes on showing up as yourself online, sharing uncomfortable things publicly, and calling in clients. But I’ve got a new question for you. What would it look like to use your message to impact ONE MILLION people? In this ep, I chat with Jadah Sellner, a dear friend and mentor, who’s done just that. As co-owner of Simple Green Smoothies, Jadah built a community of 355,000 email subscribers and 415,000 Instagram followers. Then she sold her share of the business and set a new mission - helping 1,000 women each impact 1,000 people for that same million person impact. That includes a TEDx talk, We talk all about what it meant for her to find her voice and show up as Jadah, hone in on her message, and grow two very different movements, all while leading with love. Announcements: Get Clear

It can feel downright risky to say something publicly that you know others will disagree with. Even if it’s something you intensely believe. As the face of your brand, there’s no front to hide behind. And you know the way to stay safe is by keeping the peace. Being safe means you often hesitate or procrastinate on putting yourself out there, that you don’t share your most meaningful - and bold - message. When what you crave is to say things that truly matter, be seen, and really connect with your people. But what if that very impulse to not share is what keeps you from having the impact and reach you desire? In today’s episode of Unforgettable, inspired by a popular post I did on Instagram, we tap into the courage to say what needs to be said without holding back. And in order to do that, I share some stuff that makes ME uncomfortable and that I’ve avoided sharing for years. Listen to discover how to start saying your bold truth even when it feels risky. Announcements: Get Clear, Get Clients, my signature gr

Making money is important to support a lifestyle that keeps you fueled and lit up along the way. But if money was your only goal, you wouldn’t have decided to be a coach and create a personal brand. What you crave is shaping people’s lives, making a real impact. So what you need is messaging that both leads to clients AND connects. And that requires four elements -- your stance, your skills, your solution… and your story. When you don’t include your story, your people won’t feel like they know you and there’ll be a limit on the trust you can build. When you do include it, your dream clients won’t settle for anyone else. Well, when you show up as your authentic self online, you’re basically bringing people inside your story. Listen to discover three principles to showing up as you, and get a fun assignment that is really simple but will stretch your personal brand muscles. Announcements: Get Clear, Get Clients, my signature group program, has limited early bird spots! This is for you if you’re ready to be so

If people don’t get what you do, they won’t pay you. Plus, if it’s not easily repeatable, colleagues and friends can’t send others your way. Last week, I helped you communicate why your work is worth paying for. In today’s episode, I’m picking up where I left off with another level of practical guidance on crafting your messaging. But this time we’re honing in on the actual words you use. And answering another listener question: A challenge I have is answering “what do you do” at a networking event where the expected answer is a quick 1-3 word label like, "I'm a fitness coach" (vs. "I help rising professionals lose weight so they feel confident in their business clothes"). But when I use the quick 'label,' I find people assume I do something completely different. Listen to discover why your word choice matters and my 3-step process to hone the wording of your niche. Announcements: Get Clear, Get Clients, my signature group program, has limited early bird spots! This is for you if you’re ready to be so clea

A few weeks back, before I headed out on my Bay Area road trip, I asked my email list a question: What challenges do you have when it comes to clearly communicating your niche, offer or messaging? As I plan out my upcoming challenge and start pre-enrolling for the next round of Get Clear, Get Clients, the answers I received have been on my mind. One of the most common responses that came back went something like this: The challenge I face is getting the client to understand the importance and the benefits of the work I do. I try to explain it in a clear and easy way, but it still doesn't seem like people are getting it. It's either that, or they just aren't interested. In this episode, you’ll discover a seemingly simple but powerful shift in how you talk about your business so the right people understand why it’s worth paying for.   Announcements: Get Clear, Get Clients, my signature group program, is enrolling early bird spots! This is for you if you’re ready to be so clear on what you do and it’s value t

In May, Steve and I spent 10 days on a Mediterranean island - hiking, exploring, lounging. And when I returned, I had two clarity calls booked while I was away. Then within the next week as I was slowly easing back into my business, another two got booked. The same thing happened again this past week I spent on the road doing a brand photoshoot, a strategy day with my coach, and a speaker retreat. I came home to two new clarity calls in my calendar. Obviously these weren’t getting booked because I was out at networking events meeting people. Or because I was posting on Facebook or emailing my list with a call to action to book a call. Nothing active on my part. Instead, people were hearing me talk on interviews, coming back to my podcast, binging on episodes, then visiting my website and booking a call with me. And it worked because what I was saying was relevant and compelling to them. Aka they were booked because I had CLEAR MESSAGING. In this episode, I share 4 steps to take so you also effortlessly draw i

If you’re anything like the many heart-centered coaches I work with, you might feel slightly queasy about the word “marketing”. That’s why today I’m talking to my friend Brit Kolo of the Marketing in Yoga Pants Podcast about how to get your message out there once you’ve gotten clarity on it. And how to do it your way so it feels good AND works.   Announcements: Ready to be so clear on what you do and it’s value that talking about it feels easy, exciting, and impactful? Exciting news! If you want to build the marketing and messaging foundation that lets you attract clients instead of constantly chasing them, I’m taking a select handful of women through my group program Get Clear, Get Clients in October. Let’s chat about whether it’s right for you. I have one spot in August for a 1-1 Message Clarity VIP Day. This is for you if you’re ready to uncover the next evolution of your message as you pivot your business or step into using your voice to change lives. Follow me on Instagram for behind-the-scenes and