Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

If people don’t get what you do, they won’t pay you. Plus, if it’s not easily repeatable, colleagues and friends can’t send others your way. Last week, I helped you communicate why your work is worth paying for. In today’s episode, I’m picking up where I left off with another level of practical guidance on crafting your messaging. But this time we’re honing in on the actual words you use. And answering another listener question: A challenge I have is answering “what do you do” at a networking event where the expected answer is a quick 1-3 word label like, "I'm a fitness coach" (vs. "I help rising professionals lose weight so they feel confident in their business clothes"). But when I use the quick 'label,' I find people assume I do something completely different. Listen to discover why your word choice matters and my 3-step process to hone the wording of your niche. Announcements: Get Clear, Get Clients, my signature group program, has limited early bird spots! This is for you if you’re ready to be so clea