Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

It’s time for my big reveal. :~) I’ve been developing these Messenger Archetypes (+ quiz to identify which you are) for the past month and ever since the idea sparked, I’ve had this knowing that it’s going to be a powerful tool to support you with. More on that below! When your message is messy, it’s like a veil over your power. Your “messy” might be over-communicating so your point gets lost. Or flowery descriptions that confuse. Or clinical language that makes it hard to move your people emotionally. Or struggling to show your real self to build trust. Either way, it keeps you from being truly heard and moving your people to action. Which stands in the way of growing your audience, building a movement, making your big impact, and reaching the next level in your business. After all, if your words don’t click for people, they aren’t going to click to sign up. And when that happens, it’s easy to think you need to be someone different in order to be heard. But that is soooo not true! There’s nothing wrong with

Have you ever spent hours writing an email invite, sign up page, or salespage and then released your baby into the world… and gotten crickets? It can feel so FRUSTRATING and discouraging. About a month ago, a copywriting client hired me to write the invite emails and social posts speakers would be sending out to invite their people to her summit. As I was crafting them, I noticed there are certain things I do to move people to action. It’s about: Them feeling seen. What I’m saying feeling relevant to  them. Them resonating with what I’m saying. Them feeling like what I’m talking about is important and urgent. …And so they sign up or click to the next step. I’ve been talking a lot to you about the inner aspects that hold us back from using our voices and sharing our messages. (More on that Friday.) But I wanted to start sharing straight up message clarity guidance again too because… Being a messenger is one part owning who you are + ALSO one part standing in a clear message. In episode 128 of Unforgettable,

Have you ever been told you were too much? Ever felt like you had to tone yourself down to be taken seriously or to be successful? Too intense, too talkative, too loud, too sensitive, too many questions... Before her business took off, my dear friend and podcast guest Shereen Sun  - a business coach who has been an educator and creativity expert for 10+ years - was helping clients be their full selves. But she was at the same time holding back an important part of her own self from her family - which meant she couldn’t talk about it publicly. She wanted to feel fully self-expressed and be a leader who talks openly about what matters most. So she came out as queer to her Muslim father after 10 years of hiding it. This set off a chain reaction of feeling empowered to share her other truths, and she began to harness her too muchness to grow her business. She climbed to six figures in a year. In today’s episode Shereen and I talk about how we were both told we were too much. She was “that girl” i

Four years ago, I stood in front of the mirror looking at a body that seemed soft… or at least softer than it had been at the height of my calorie-counting and exercise obsession. I had just gotten the email that said I was selected to perform at TEDxWomen. And I confess that I worried about what I would look like on camera. I was in the process of letting go of body perfectionism, embracing Intuitive Eating and the Health At Every Size (HAES) movement and letting my body find it’s natural weight set point. As a coach, I was helping others do the same. But I was still human… and still a woman raised in western culture where we grow up seeing worthiness as attached to our looks. As the “new media”, you and I are the faces of our businesses in Instagram feeds and internet browser windows RIGHT NEXT to perfect celebrities who fit in one narrow definition of beauty. It’s hard to not compare yourself. It’s oh so common to think you need to wait to do video or get on stage or do a photoshoot until you’ve cleared yo

Ever pushed publish on something personal, controversial, or that offers your service... then felt queasy in your stomach, wished you could take it back, and had it consume your thoughts for the rest of the morning? Even though your logical brain tries to tell you it’s no big deal, that doesn’t stop the flood of thoughts. >>> I’m too much. Nobody cares. Everyone thinks I’m silly. (Or at least those are the thoughts I have.) That, my dear ones, is a vulnerability hangover. It triggers this inner evolutionary part of yourself that feels like this small act could get you kicked out of the safety of the tribe, out into the desert to wander until you die of thirst. We worry vulnerability hangovers are a sign we’ve done something wrong. But the problem with that thinking is that then the next time when you’re ready to post something, you remember that feeling and think twice. Maybe it’s not worth sharing. Maybe I should just share an inspirational quote everyone will like. In episode 125, I address

Think of Gabrielle Bernstein. Denise Duffield-Thomas. Danielle Laporte. Each of them create that know, like & trust factor because they seem so like THEMSELVES. Gabby’s transparency. Denise’s chill, practical attitude. Danielle’s bold statements. But what often happens is people create a message or business they feel boxed in by. They feel like there are things they’re supposed to say for good marketing or they need to choose this population to work with or that strategy because it makes sense on paper. What if you could call in your people by saying things that truly matter, being more of yourself, and addressing their struggles in a way that feels resonant to you? …Would you show up more consistently on social media and with your audience? Would you feel more confident in what you were saying? In this episode, I share five seemingly counter intuitive ways to integrate and express all of who you are fully so that your future clients can see YOU. Because everyone’s saying the same thing. It

You’re dedicated to your work in the world. You’ve been at this for awhile, had some traction, and your clients rave about you. Still... you read the posts of others on social media and feel moved… You know there’s something bigger you’re here to do and say.    Yet in conversations and in the noise online you sometimes have a hard time finding your turn to speak up and feel shy about sharing. The voices in your head say no one will care. And when you do gather your courage, you spend 30 minutes crafting a post then hover with your finger over the publish button for another 30 minutes (and what feels like three times the mental energy needed).    Then after you share, your stomach is in knots, second-guessing what you said, feeling exposed, unpopular, irrelevant, or like you took up too much space.   That internal swirl keeps you from really owning it, from being able to clearly articulate your work and your gifts. Or from being willing to share them publicly. I recorded today’s episode for yo

If you’re anything like me, you evolve often. Business is, after all, one of THE best self-development tools. :~) ...We evolve when we learn more about who we like working with and what nuances of our work light us up or drain us. ...We evolve when we peel back another layer in knowing ourselves through relationship, self-introspection, coaching, or life events. ...We evolve when what we’ve been saying & doing starts feeling comfortable and we lean into an edge that stretches us to take the next step of our mission. Regardless, when we evolve, our messaging needs to keep pace with us so it can take us where we’re going next. But maybe you’re stuck around putting your voice out in the world in a bigger way. It can feel messy… almost painful… and steal your energy for momentum. It’s time to evolve your messaging to the next level in your business and mission. Listen in.    [ LIBSYN 50 x 550 ] Deeper support from me: The Courageous Messenger Mastermind opened enrollment today! It’s been

Growing up, I was the quiet girl who had trouble making friends and had her nose in a book during breaks between classes. Yet at home where I was comfortable, I was talking up a storm and putting on song and dance shows for my parents. That’s been my relationship with my voice. Sometimes I’m “high vibe”, sometimes I feel like if I speak up I’ll be “too much”, and sometimes I have a hard time saying anything and I just want to be invisible. I’ve been practicing having compassion for my voice, no matter what she sounds like. Because she’s beautiful and perfect just the way she is. So I recorded this episode for you in hopes that if you relate to parts of my own relationship with my voice, you feel that sense of normalizing, that your experience isn’t wrong, or different, or other. Listen in.  Deeper support from me: “Clear Message, Clear Copy” is my done-for-you message clarity + copywriting package for coaches wanting to land on a clear, cohesive way to express the story of their work a

I LOVE that Tara Newman she stands for doing less in a culture that rewards doing for doing sake. In her words, to do that you have to be pretty damn bold. In fact, she believes that leading yourself in a way that is unapologetic and bold solves most problems. Through her podcast, The Bold Leadership Revolution as well as her association, The BRAVE Society, Tara Newman is the Leader of Leaders. She uses decades of entrepreneurial experience and a Master’s in Organizational Psychology to teach leaders to run businesses without sacrificing their health, relationships, or integrity by establishing behaviors, habits, and rituals aligned with their vision of success. And if you know about my past life helping women biz owners “feed their hustle”, you know why I had to share this *essential* conversation with you. Listen in.    Listen in and you’ll learn: The way she uses her podcast as the front line for her message, a space to decondition from our pushing biz culture How to “recover on the run

I used to think I needed to pump myself up before going on video or on stage. Or sculpt what I wanted to say before raising my hand and speaking up so that it was insightful and interesting enough. I would unconsciously put on a “performance” with the energy or words I thought people would respond to from me. Over the last few years, with the help of many coaches and mentors, I’ve learned that I can just BE, and I don’t need to do or say anything special. I will still be loved, people will still be inspired, clients will still want to work with me. And the result is I’m more relaxed, less drained, and people feel like they’re really seeing ME. Well, I had a major breakthrough two weeks before I ran my recent Niche Clarity Challenge that peeled back another layer of this (there’s always more) and shifted EVERYTHING: My promotion. How I led the challenge. The subsequent enrollment of this round of Get Clear, Get Clients. After an intense weekend of support from my mentor Jesse Koren, I emerged no lon

In your messaging it’s one thing to take a stand for something. But a lot of times, how we show up doesn’t actually match the stand we took. Sometimes we don’t realize it. And sometimes we aren’t quite sure how to put it into practice because we don’t have role models for how that would look. My guests on today’s Unforgettable ep are actively being those role models, not just for having strong values, but for implementing those values in their business. Jennifer Barcelos and Sandy Connery, co-founders of the online education software Namastream (like a Teachable for the wellness industry) and co-hosts of the Soulful MBA podcast, are two seriously smart women - a Yale-educated lawyer with a grad degree in Environmental Science and a former owner of a million-dollar brick-and-mortar business & clinic. In this episode we explore how they put their values into practice while nurturing their loyal following -- including why they turned down venture capitalist money for their tech startup, the real rea

When I delivered my TEDx talk four years ago, I learned that to use your voice to make an impact you MUST have a clear message. And I understood on a soul level what it meant to have a mission and a voice that inspires and moves people. But after that, in my quest to connect, I started saying things that I knew my people wanted to hear. It was an unconscious, unintentional, quiet shift. And gradually I lost touch with the fire behind my words. I made money and grew my business. But I was disconnected from my self-expression. So the cost became too high: absolute burn out and a long recovery. That’s when I realized that pushing, performing or trying to “figure out” what people wanted from me was a LOT of work. (More on that in a future episode.) Now my intention is still on connecting with my people, but I share what’s true and in alignment for me. My voice and message feel clear, and I’m lit up by what I say in my marketing. Listen in and you’ll learn: Why you need both connection & se

A few years ago, I used to do a lot of case studies on my podcast where we peeled back the curtain and shared what it really looks like to create shifts in your connection with your people, your confidence, and your messaging. I would get feedback on how powerful it was to hear from someone fresh from going through it. That’s why today I’m sharing conversations with two smart, caring women coaches on how, over the course of a couple months working together, they got deeper clarity and connection with their people and translated it into clear messaging. Listen in. Deeper support from me: Enrollment for Get Clear, Get Clients - my signature group program - closes March 21st! Limited spots.For women coaches ready to realign their message, niche down to connect with their people, and share content that lights them up. I privately coach & message for select clients. This is for you if you’ve got your biz in place - website, social media, clients - and your messaging needs to evolve to reach you

If you've ever shamed yourself for wanting to change the work you do, felt like you didn't know how to re-align your business or messaging so that it feels energizing again, or grasped to your success because you just couldn't bare building your email list again... Episode 115 is for you. The tables are turned, and I’m being interviewed by my biz bestie Jess Tomlinson along with our other bestie (and former business partner) Melissa Harman. We’ve seen each other’s businesses evolve a TON in the past five years we’ve been coworking, masterminding, or cheersing happy hour glasses of wine. We’re taking you on the inside of what it really looks and feels like to embrace evolving messages and businesses from the perspective of three very different coaches. Today’s episode was originally recorded on Jess’ Radiantpreneur Rising video show, but it was right on target for what’s on my heart and mind so I had to share it with you.     Listen in.    Listen in and you’ll learn: How Melissa is leaning in

If... You’ve got a niche and still your messaging is falling flat You get crickets when you market You’re not excited to talk about your message anymore You probably don’t need to change your niche. You need to deepen it. When this happens, often biz owners think the problem is that they haven’t found the exact right niche yet. So they niche switch again and again, searching repeatedly for the RIGHT one that will make money and that will call in lots of people. If ^that’s^ resonating, then episode #114 of Unforgettable is for you. Now, I’m not opposed to people switching niches — IF it’s because you’re stepping more into alignment. But if you keep niche-switching without first getting in place the principles I share in this episode, it won’t matter how many times you switch, you won’t find what you’re looking for.   Listen in and you’ll learn: How to go deeper with the niche you’re already in My own story of realigning my niche The solution if you’ve been feeling robotic and disconnect

Have you ever been explaining your work and watched eyes glaze over? Or maybe you were talking to someone you knew was your ideal client and she didn’t see it. Simple duh fact: if someone doesn’t understand what you do, they’re not going to pay for it. Well, if they don’t understand the HIGH value in it, they won’t pay well for it. They may pay for one session, but they aren’t going to buy your high end package. In episode 113 of Unforgettable, I give you the key to potential clients both understanding what you do and paying you well for it.    Listen in.  Listen in and you’ll learn: Reasons what you’re saying may not be getting across My 3 C’s to positioning your work as high value How to show why YOU make this service even more powerful Deeper support from me: Get Clear, Get Clients, my signature group program I run twice a year, enrolls in March! Limited spots. Get on the waitlist if you’re a woman coach ready to build the messaging foundation that lets you attract clients instead of co

Have you ever worried that you weren’t being clear because how you talk about your work shifts depending on the person? ...Have you ever wished there was something to take the pressure off getting clients results? ...Have you ever felt like building your business based on the lifestyle that business gurus say is important just isn’t working for you? If so, episode 112 with Lori Kennedy is for you. She turned her seven-year full-time holistic nutrition practice into a multi-million dollar online company - while showing up as a role model for building business on your own terms and talking openly not only about the light and dark moments in her personal life but also about how she despises showers and wants to outsource all her household chores. Plus since she’s known for helping wellness biz owners create signature programs, we talk about turning what you’re known for into something you can scale in your business -- and all the little things you need clarity on and confidence around in order to do t

When you say “niching down” a lot of my clients get itchy. They worry that if they narrow in they’ll lose their sense of freedom. Which is why the conversation I have on ep #111 of Unforgettable is so critical for our industry. Because, sadly, I see a lot of conversations around niching that talk about putting you in a category and add fire to that fear. Niching has been on my mind a LOT as I put the behind-the-scenes pieces in place for my upcoming Niche Clarity Challenge. That’s why I’m on a mission to shift our collective definition of “niching down” to the act of focusing on the people you want to call in so deeply that you KNOW them. You know what they’re going through and how to speak to that. And that KNOWING frees you up to just be real and talk to them. (Because, hello, then you know who you’re talking to.) When you define it that way... Niching down frees you up to show up as more of yourself. Instead of feeling constrictive, it allows you more depth with your people. It stops you from unconsciously

If you want to grow your coaching business… you’re going to be working with clients. On scheduled calls. And you can’t predict ahead of time how you’ll feel on those days. What I’ve learned to do over time to show up as the powerful coach I am, do my work, and support my people, is shift my energy. Which is why I want to talk about the art of the pivot. Even if I’ve had a shitty day or am coming from a challenging client call (like we talked about last week), I trust myself to shift my energy for client sessions. In this episode we talk all about continuing to show up for your people so you can keep spreading your message. Listen in. Deeper support from me: 1-1 Coaching + Messaging is for coaches looking to get clear on what you really do, communicate it, and weave it into marketing that lights you up. In between sessions, I’ll personally shape & hone your marketing copy. 2 spots left. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation. My Energy-Shif