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103 Hiding Behind Your Brand & Scaling with Intention with Naomi Mdudu

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Sinopse

What is your definition of success? What do you want to feel in business? Does it feel vulnerable to share your personal life and musings with your tribe and in your marketing? Naomi Mdudu is a former fashion journalist who worked as a business strategist for some of the leading names in the fashion and lifestyle industry and now helps entrepreneurs scale their businesses with intention with The Lifestyle Edit podcast and platform. Coming from a traditional newspaper background, Naomi used to be more comfortable hiding behind her brand. The ONE place she felt safe and at home communicating about herself was her newsletter - and (surprise!) that’s where her early clients came from. She was operating in a crowded space… and she began to realize that the thing that made a client choose her was feeling like they had a deep connection. Which you can’t do hiding behind your brand! Though her business has evolved, her mission has stayed the same - to help others scale with intention, with a clear vision of the life