Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

You care so much. You have something to say. You’re a Messenger… Or would-be Messenger.  Because even though you’re out there sharing, you still feel invisible. Ooomph.  I know the pain of that.  It’s noisy out there. ...And it can sometimes feel like what you say goes into a black hole... so what’s the point. Your people need to hear your message.  This ep of Unforgettable will help you identify the ways you may be unknowingly keeping yourself from being heard online.  We talk about: The most common messaging blocks I see that keep business owners from reaching their people  Why messaging isn’t only about communication and why the energy behind it matters just as much 5 shifts you can start today to allow your message to be heard Deeper support from me: Be sure to sign up for the Messaging Masterclass “Craft Messaging that (Lovingly) Calls in Your People” I’m leading this Friday, totally FREE!  Enrollment closes this month for my Messenger Mastermind. It’s for women who want to feel solid, confident &

Two years ago, in the midst of one of my Message Clarity Challenges, Lisa Thruston realized that maybe there was more than one way to show up as a Messenger.  …another way besides the outspoken, extroverted ideal held in our online business culture. (Which by the way, is also totally fine — it’s just not the only way.) >> Your message doesn’t have to be loud and big to create lasting relationships with your people.  Lisa had all the structural, strategic, behind-the-scenes pieces of her business in place.  What she needed now was the front-facing part – how to be her own type of Messenger. What followed was a journey to her voice, her way of showing up as a powerful Sensitive Soul Messenger. Because there’s no one-size-fits-all template for being a Messenger.  Now she’s STANDING FOR something and showing up real…and when she posts something, she gets engagement, private messages saying her post spoke to them, and people wanting to hop on discovery calls with her.  In episode #168, I take you along, behind the

I know you care so much. I know you’re here to make an impact.  And I ALSO know you feel this pull to speak, for your voice and your message to be heard.  A lot of people in my community have at least a touch of Sensitive Soul Messenger in them.  Empathic, caring, big heart… yet not sharing their message as much as they could because they second-guess what they post and hover with their finger over publish… or get stuck over-polishing forever. But did you know that you can be the Sensitive Soul AND also another Messenger Archetype? Often people come to me and say they got one result on my quiz and their answers feel like deep truth, but they also FEEL one of the other Archetypes.  In episode #167, I talk about the nuances and variations of what it means to be a Sensitive Soul Messenger.  I’ll help you identify which kind of Sensitive Soul Messenger YOU are, even if your results on my Messenger Archetypes quiz said you were a different Archetype.  Because none of us are just ONE thing. We’re complex. And those

Anyone who’s had a bored kid (or has been a bored kid) can tell you that inspiration doesn’t come simply from having lots of time.  Living in the dobervan outside Steve’s biz partner’s metalworking shop the past few weeks reminded me of that. How NOT to flow? — Force it.  When you’re communicating from the soul of your work, inspiration is not a one-hour “task.” Because when you push, resistance pushes back. Yet have you ever felt creatively blocked or simply wanted to craft your messaging in a way that felt in flow?  In episode #166, I take you through my process to find flow in your messaging. Listen in. Deeper support from me: What’s your Messenger Archetype? Take the quiz. I lead Messenger Masterminds for women coaches ready to feel solid in their messaging and grow a movement that matters ~ both to the world and to their business’ bottom line. Limited spots. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so

When it comes to copywriting, there’s a lot of focus in the online business space on tactics for things like “conversion” and “customer acquisition.”  I call that HEAD messaging. As in ~ it gets you all wrapped up in figuring out your copy with your head. What you’re supposed to say. I teach HEART messaging. Because… Connected copy comes from writing with your heart, not your head. It’s less about an intricate web of logic-based tactics…and more about creating connection, making people feel seen, and moving them to action.  It’s still effective. It still “converts.” But it also builds trust, feels in your integrity, and is in relationship with your people. When I’m working with copywriting clients, I have a specific process to pull this more connected messaging to the surface so I can see the threads and weave them all together.  In episode #165 of Unforgettable, I take you through that connected copy process (and p.s. there’s a free worksheet – see below!) Listen in. Deeper support from me: What’s your Mess

Earlier in the summer, I told you I was taking a two-month break from the podcast.  And I did.  I’m writing this to the sound of forklifts and drizzling rain, from Steve’s biz partner’s metal fabrication shop in Oregon. I’ve been working from the road, living out of the dobervan with Steve and our pup. And…I love how every time things feel like I’m PUSHING, I re-remember this ⤵️…and always have to give myself permission to lean into trust all over again. Turns out that allowing space (+ unclenching) really does work to unblock creative flow.

I’m taking an introvert pause from the podcast for the next couple months. Here’s why. Being transparent about my own relationship with my voice as an introverted leader.  Deeper support from me: What’s your Messenger Archetype? Take the quiz. In this time of “social distancing,” your online messaging is key. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. If you’re wondering how to say what’s in your heart and shape it into your messaging, Messenger Clarity is my signature tool to get that clarity, based on the exact worksheets and workshops I use in my Masterminds. You can do it at your own pace, in your own time, at a really amazing price. In the meantime, you can find me over on Instagram.  Warmth, Adria

My guest Ashley Gordon talks about how you can break through what’s holding you back from actually showing up and sharing that message.

The most common question I get is “Can you help me create a dialed-in elevator pitch?”  That’s because at the first mention of “messaging,” people often think we’re talking about wordsmithing.  It’s not about getting the words right. It’s about being a Messenger. Yes, clear, connected messaging is important for people to understand the impact of your work and know if it’s for them. But that’s not your primary job. (You can hire a copywriter for that, wink wink.) Your primary job is to be the Messenger and deliver the message.  In episode 161, we talk about how the most powerful thing you can do for your message is to make the shift from messaging to Messenger. Listen in. Deeper support from me: What’s your Messenger Archetype? Take the quiz. In this time of quarantines, your online messaging is key. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. Have

Right now, so many of us are being forced to pause, be with ourselves, and be confronted with things we can usually ignore. Liv Hadden is an author, podcaster, leader, Expressive Messenger Archetype, and one of the fiercest stands I know for what and who she believes in.  And she has a hard time slowing down. (I so relate) Yet when her client work slowed at the beginning of the COVID-19 pandemic, she saw the gift in it.  And she took the opportunity to get still.  To let her nervous system embrace the slower pace as her new normal. But she didn’t go quiet.  In this #HowIMessenger episode, Liv and I talk about her commitment to show up more on her podcast and share the rawness of her life as it happens, rather than after she’s processed it and it’s wrapped up into a perfect insight.  Listen in. We talk about: Why being true to her message right now means not posting on Instagram and social media The difference between being still and being quiet (and why so many people are spinning out and getting in their

Have you ever second-guessed your voice?  …Said things because you thought that’s what others wanted to hear from you?  …Felt pressure to do or say something as a leader because it was what you should do? Ashley Looker and Jenna Teague of Eff Perfect help women break free from the myth of perfection. I brought them on the show because… It’s time to break free from perfectionism. With your voice. Having both struggled with perfectionism in their own lives, Ashley and Jenna know firsthand how paralyzing it can be. Too many women (themselves included!) let perfectionism run, and sometimes ruin, their lives. Ashley and Jenna are here to say eff that. And as Sensitive Soul Messenger Archetypes, it makes perfect sense that (you’ll see what I mean!) Eff Perfect is their message. In episode 159, we explore their relationships with their voices and how these Sensitive Souls are rocking leadership, Instagram, and being public figures. We talk about: Why having a clear, consistent message helped them organically build

The first few days of self-quarantine, Veronica Marquez was feeling EVERYTHING at the same time. Frustration, gratitude, guilt. The controlling part of her wanted to micromanage her kids. The victim part was upset that it seemed like everyone else had all this time to read books when, as a parent, she was even busier now with her two young kids at home. Veronica is co-founder of Dinner Confidential, a global community that explores the full spectrum of the feminine experience through intimate monthly dinners, with hosts in over 30 cities all around the world from Tokyo to Mumbai to Berlin to Rome to Latin America to Australia. Her tools? Connection and community. And that’s the Messenger Medicine she called upon to recenter her energy and find her voice. She got quiet and reconnected with herself, allowing all those emotions to be present. Then she organized a virtual gathering with a circle of friends which lightened her up with a sense of playfulness. Listen in to hear how she reclaimed her voice. We also t

Right now is an opportunity to speak to how your work can support your people in our current pandemic world. Yet it’s natural to feel uncertain about your messaging and be left wondering how it all fits together or how you can stay relevant. Whether it be how you communicate your offering, talk about your work, or speak on social media, the most powerful messaging is relevant and specific. That’s what I’m going to help you with in this quick episode. Listen in! Deeper support from me: What’s your Messenger Archetype? Take the quiz. In this time of social distancing, the digital relationships you build with your people are even MORE important. As a Copywriter + Messaging Expert, I craft copy that makes your dream clients feel SEEN and conveys the true value and impact of your work so that it moves them to sign up. Interested? I’d love to chat. How are you adapting your messaging for these times? Let me know in the comments over on Instagram. Warmth, Adria

When we got stay-home orders and the online space overflowed with voices offering support, my own voice felt the need to go SILENT. And so did Empowerment Coach Shawnrey Notto’s. Yet, as a leader, she felt the pressure to stand up and be out there for her people. For fifteen years, Shawnrey has used her roles as coach, speaker, professional dancer-choroegrapher, yoga instructor, emcee, and facilitator to create transformative experiences where women discover gifts and power they never thought they had, or thought they had lost forever. Her love is helping leaders tap into their sensual selves to be more embodied. …AND she instinctively knew what she needed was to be quiet and go inward before speaking out publicly. She could have judged that feeling or felt guilty. (I certainly did.) But she used her own work and connection to her message to give herself introvert time to come back to herself. …When, finally, she emerged from her cocoon, ready to use her voice, she intuitively knew what she needed to do to se

Right now, many of us are experiencing things we’ve NEVER experienced. Empty grocery store shelves… quarantines… canceled events and closed doors (in 30 years, this is the first time I’ve ever seen the Vegas casinos close).  It’s surreal, isn’t it?  Our current global pandemic has brought so much uncertainty, and many Messengers I know have been feeling A LOT. If this has translated into uncertainty in how to use your voice, episode 155 of Unforgettable is for you. Because your voice is still needed… and it’s still heard. So listen in to my #perfectlyimperfect support to navigate times like these as a Messenger. I talk about: My exercise to tap into your Messenger Muse to channel what’s on your heart to say, even if you’re blocked How to lean into speaking up if you’re second-guessing yourself right now The wisdom in your Messenger Archetype’s strengths and shadow sides during these times Why you have permission to speak out OR stay private, no shoulds necessary Deeper support from me: What’s your Me

If you’ve ever pivoted or evolved your messaging, you’ve likely wondered… Should I avoid contradicting what I said before? I’ve got a sea of content about my old topic – how do I transition to my new focus in a way that doesn’t confuse anyone or discredit me? A podcast listener asked in my Hotseat applications last month: “My business has been in a state of ‘transition’ for a year, but the truth is that I’ve just been hiding. I don’t want to talk about what I’m known for anymore. How do I say what I want to say without having to do a big public announcement taking back most things I ever said as a recovery coach? I just want to move forward, but I feel stuck.” Listen to this week’s episode for my answer. I talk about: Why knowing your Messenger identity is the key (because even when your messaging evolves, you’re still a Messenger) What to talk about during a pivot in your messaging The reason losing some of your people in a transition is a good thing Deeper support from me: What’s your Messenger Arche

A few weeks ago, I put out a call to apply for a Hotseat with me. I loved reading everyone’s applications and learning about their businesses and messages. And I also saw a pattern I see often. We assume that any lack of clarity will be a simple fix ~ 15 minutes of coaching from me for a perfectly shiny and sparkly message. This thinking assumes there’s such a thing as a PERFECT message.  But that’s the right answer to the wrong question. There IS no target. Your message keeps evolving. Just like you. It’s not about perfection. It’s about evolution. This week on Unforgettable, we explore how to keep going deeper with your message (and your people) over time.  …And get more powerful as a Messenger with each iteration. Listen in. Deeper support from me: Have something important to say in the world but feel messy in your messaging? My Messenger Mastermind is an intimate circle for women coaches ready to feel solid in their messaging (and themselves as a Messenger) so they can call in their people and next level

I’m back today with a followup to 151 “Why I Stopped Sacrificing Integrity for Strategy.” Today we’re talking practical, tangible examples of how to choose integrity and trust your own knowingness. Real-world biz examples. Because I know some (myself included) need concrete examples in order to visualize and fully integrate. I talk about: Why I said “no” to a powerful title for last week’s episode that followed copywriting best practices How I really felt the last time I discounted my program and why sometimes you don’t know what’s in integrity until you do it The best practice for sales calls I intentionally DON’T do (which are taught by mentors I highly respect) Where inequity was showing up in my Archetypes Quiz and how I’ve begun to make it more inclusive Listen in. Deeper support from me: Have something important to say in the world but feel messy in your messaging? Last call for my 3-month, invite-only Messenger Mastermind! Starts February 3rd. It’s like 1-1 support in an intimate group setting

When you’re thrust into this world of marketing strategies and sales tactics, there’s so much external noise, best practices, and “shoulds”. It’s easy to trust what experts say are good strategies over your own internal knowing and not give yourself permission to say NO. But you don’t have to use a strategy that feels off because it worked for someone else. You can trust your own knowingness. When it comes to messaging or marketing, if it doesn’t feel aligned, that’s a good enough reason not to do it. That’s what episode 151 of Unforgettable is all about ~ unhooking from trusting strategy over what feels right to us. Listen in. Deeper support from me: Have something important to say in the world but feel messy in your messaging? Enrollment closes soon for my 3-month, invite-only Messenger Mastermind. It’s like 1-1 support in an intimate group setting for women coaches ready to feel solid, clear, and like others connect to what they’re saying. 4 spots left. Book a time to chat here. What’s your Messenger Ar

Taking a moment to celebrate we just hit 150 podcast episodes. One Hundred and Fifty Episodes! Because even though I love it, it hasn’t always been easy. Multi-month pauses from burnout… new shows surpassing my downloads… feeling disillusioned… the increasing costs of production. It’s taken dedication. Devotion. I recorded this episode to share 15 lessons I’ve learned about being IN IT with your content through almost FIVE YEARS using my voice, sharing my message, and devoting myself to creating connection in this intimate format. Listen in. [ LIBSYN 50 x 550 ] Deeper support from me: Have something important to say in the world but feel messy in your messaging? Enrollment closes soon for my 3-month, invite-only Messenger Mastermind. It’s like 1-1 support in an intimate group setting for women coaches ready to feel solid, clear, and like others connect to what they’re saying. 5 spots left. Book a time to chat here. What’s your Messenger Archetype? Take the quiz.  What’s one lesson you’ve learned since you