Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

When it comes to copywriting, there’s a lot of focus in the online business space on tactics for things like “conversion” and “customer acquisition.”  I call that HEAD messaging. As in ~ it gets you all wrapped up in figuring out your copy with your head. What you’re supposed to say. I teach HEART messaging. Because… Connected copy comes from writing with your heart, not your head. It’s less about an intricate web of logic-based tactics…and more about creating connection, making people feel seen, and moving them to action.  It’s still effective. It still “converts.” But it also builds trust, feels in your integrity, and is in relationship with your people. When I’m working with copywriting clients, I have a specific process to pull this more connected messaging to the surface so I can see the threads and weave them all together.  In episode #165 of Unforgettable, I take you through that connected copy process (and p.s. there’s a free worksheet – see below!) Listen in. Deeper support from me: What’s your Mess