Unforgettable: Marketing | Niche | Personal Brand |sales | Communication | Business | Visibility

In 2019,  I deepened into what I stood for and said things publicly that made me cry I struggled to find balance between receiving support and maintaining connection with my people I cut out income streams in my business to be more in alignment (and proved the fear wrong by replacing that income) Next year, in 2020, I’m being called to use my voice to contribute to more conversations that really matter.  And many of those conversations I’m not an expert in… So I’m navigating how to not shy away from raising awareness or wait until I do it perfectly. (I’m likely going to model messing up!) Listen to this episode of Unforgettable for a behind the scenes peek at what I learned about being a Messenger in 2019 and my Messenger edge that I’m leaning into in 2020. Listen in. Deeper support from me: Have something important to say in the world but feel messy in your messaging? I’m currently enrolling my 3-month, invite-only Messenger Mastermind for January. It’s like 1-1 support in an intimate group setting fo

What does giving have to do with leadership and your business, you ask? Giving is part of a compelling message because… Giving reveals your values, as a human being and a business owner.  Giving deepens your mission. It sets an example and helps you step into your leadership. Giving creates connection. When you give back to people and groups that resonate with your audience, it helps your audience feel seen and valued by you, particularly for marginalized groups. Yet, it’s easy in all the struggle to make money as biz owners to shift into an anxious, grasping energy – WITHOUT even knowing it. Even for big-hearted women who got into this work to do GOOD. (Myself included.) Listen in. I talk about: Why giving allows you to sell and serve from a soulful place Three powerful ways to give in your business as a Messenger How to lean back into generous energy (and re-open your channel to receive) when you’ve been stressed about getting clients  Deeper support from me: What’s your Messenger Archetype? Take t

You can’t grow, heal, or change in isolation. Why having the support of others is the most important component to up level.

Have you ever spent hours writing an email invite or sign up page and then released your baby into the world… and gotten crickets? It can feel so FRUSTRATING and discouraging.  This year, in addition to my beloved Messenger Masterminds, I’ve taken on copywriting projects for women whose missions I really believe in. I’ve noticed there are certain intentions I set to move people to action.  It’s about: Them feeling seen. What I’m saying feeling relevant to  them. Them resonating with what I’m saying. Them feeling like what I’m talking about is important and urgent. ...And so they sign up or click to the next step. In episode 146 of Unforgettable, I break down: The top reasons your copy may not be landing for your people The vital difference between copy and messaging (this will change your whole perspective on marketing) What you can do to write copy that moves your people to sign up for your thing Deeper support from me: What’s your Messenger Archetype? Take the quiz. I lead Messenger Masterminds for w

Ever had people think you’re so lucky for the body/health/marriage/lifestyle you work hard for? Kristen is another smart, big-hearted woman coach in the fall round of my quarterly Messenger Mastermind. (Enrolling now for January & April.) She wants to inspire allied healthcare professionals who are burned out to take intentional action in their lives. But as a mom and healthcare practitioner herself, it can feel like she’s not in the club if she’s not stressed out or chooses not to eat the donut. “You’re so healthy. You have it all together. You have so much willpower.” They think because she’s on the other side of it, she doesn’t understand. They don’t think they can do what she’s done. So they don’t listen. Her question: “How do I lead by example without sounding preachy?” My advice? Listen in. Kristen & I talk about: How to go deeper than “hey I did this and so can you” when your people are stuck thinking they can’t get to where you are Why before they’re going to hear all your solutions, your p

You know you have something BIG to say, just not what.  Maybe it's become clear that what you've been talking about no longer feels congruent and you’re pivoting…  Or you're ready to claim what you want to be known for and applying for a TEDx talk.  Either way, you're in the right place. Today is all about uncovering your true message (or the next evolution of it). After all, to use your voice and share your truth, you first need clarity on what you’re saying. And because I know this is deep work, I created something super special for ya to go along with this episode.  It’s my new Message Clarity Kit and it’s totally free.  Get immediate FREE access here.  Download it to walk you step-by-step through the process I’m sharing today. You can even listen back to this episode later while doing the quick exercises in the Message Clarity Kit.  Deeper support from me: What’s your Messenger Archetype? Take the quiz. My Messaging Intensives are for coaches wanting to land on a clear, cohesive way to express the stor

Does it ever feel like a struggle to grow your audience? It can be so frustrating when you have such beautiful, impactful things to share.  The smart, passionate, Sensitive Soul April is one of the core group in my Messenger Mastermind this fall. Before she joined us, she did my Message Clarity Challenge and applied for a hotseat with me. This was April’s question: “What do I write about on my Instagram to attract people into my world that don’t already know me?” In episode 143, you’ll hear my exact guidance and coaching so if you have this question too, you’re in luck! And what you’ll find is this is really a completely different conversation than one of getting more followers and engagement. It’s actually about stepping into your messenger-ship. Because THAT is what actually calls in your people. Listen in. [ LIBSYN 50 x 550 ] April & I talk about: What’s missing from mainstream marketing advice and why despite posting great content she wasn’t getting more followers or engagement on Instagram How to

Have you ever been explaining your work and watched eyes glaze over? Or maybe you were talking to someone you knew was your ideal client and she didn’t see it.  Simple fact: if someone doesn’t understand what you do, they’re not going to pay for it.  Well, if they don’t understand the HIGH value in it, they won’t pay well for it. They may pay for one session, but they aren’t going to buy your high end package.  In this replay of one of the most powerful episodes from the Unforgettable archives, I give you the key to potential clients both understanding what you do and paying you WELL for it.    Listen in and you’ll learn: Reasons what you’re saying may not be getting across  My 3 C’s to positioning your work as high value How to show why YOU make this service even more powerful Deeper support from me: What’s your Messenger Archetype? Take the quiz. My Messaging Intensives are for coaches wanting to land on a clear, cohesive way to express the story of their work and their place in it. Follow me on Inst

Lee is one of my beloved Messenger Masterminders who just joined our fall round, but before that, I had a chance to hotseat her during my last Message Clarity Challenge. She uses art & creativity to support her clients, and she wants to put that in her messaging because talking about it often sparks people’s interest – it speaks to them and draws them in. Especially the artistic types! But Lee is a podcast listener and has heard me talk over and over about the Tool to Problem Pivot.  She knows by heart my advice to talk about the results or problem she solves rather than the “how” or methodology. So her question was: “Should I keep my methodology out of my message?” “And if so, how do I find and connect with those people who would be like ‘oh yes I need that!’” [ LIBSYN 50 x 550 ] Lee & I talk about: Where to talk about your tools and process and where NOT to The critical piece for her to speak to when she talks about her work and to put at the forefront (and why my advice for her is different than

How to use niching down to create more depth with your people, stop unconsciously censoring yourself, and call in the right people for YOU.     During October, I’m bringing you a mix of illuminating message clarity hotseats with real women coaches around their biggest struggles -- interspersed with powerful episodes like this one that I intentionally selected from the waaay back podcast archives to help you go deeper into the specific question in each hotseat.    Deeper support from me: What’s your Messenger Archetype? Take the quiz. My Messaging Intensives are for coaches wanting to land on a clear, cohesive way to express the story of their work and their place in it. Follow me on Instagram for behind-the-scenes and deeper stories around this conversation.   Links From the Episode Messenger Mastermind - formerly Get Clear, Get Clients #109 Standing in Your Power with Clients  #110 Shifting Your Energy for Clients When You’re in a Funk #105 What Personal Things to Share In Your Marketing #94 The Key

Have you ever felt like your work could help so many different types of people and go in many different directions? If so, today’s episode is for you! Listen in. Kim Pendleton is a powerhouse at the intersection between women’s sexuality + trauma recovery who gives women sacred space to unveil their soulful, sexy side—to heal from the past, find their way home, and have more of that juiciness in their lives everyday. Her own story has themes of religious deconditioning, sexual assault and trauma, a messy divorce, and ultimately reclaiming her body. She helps her people be more in touch with their body, reconnect to their partner, have better sex. So many people need her work. It could be for divorced women, married women, for men, and many other situations and life points people are at… Consequently, narrowing down who it speaks to has felt challenging! Can you relate? This is one of the top niche struggles people come to me with. Especially Free Spirit Messenger Archetypes like Kim. In this episode, I took K

Each time I have meaningful conversations with would-be messengers as I enroll my Messenger Mastermind, several shared beliefs emerge. These 6 beliefs, left unchecked, can easily keep you from expanding your impact as a Messenger. In this week’s episode, I’m going to show you how to transform those beliefs into your greatest allies so you can grow your biz and impact for years to come! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ As you’ll hear, I’m not immune to them either. I’ve had to move through them (and in some cases still am) in my business.  Listen in. We talk about: The reason you already have what you need to make a big difference Why you should become a Messenger Geek :~) What it means to build your Messenger Team How to make your priorities line up with your to-do list Deeper support from me: Be sure to sign up for the Messaging Masterclass “3 Keys to Messaging that Calls in Your People” I’m leading this Friday, totally FREE!  Enrollment closes this month for my Messenger Mastermind. It’s for women who want to fe

You care so much. You have something to say. You’re a Messenger… Or would-be Messenger. Because even though you’re out there sharing, you still feel invisible. Ooomph.  I know the pain of that.  Let’s be real. With the algorithm shifts in Instagram and Facebook, it can sometimes feel like what you say goes into a black hole… so what’s the point. Your people need to hear your message. This ep of Unforgettable will help you identify the ways you may be unknowingly keeping yourself invisible.  Listen in. We talk about: The most common messaging blocks I see that keep business owners from reaching their people Why messaging isn’t only about communication and why the energy behind it matters just as much 5 shifts you can start today to allow your message to be heard Deeper support from me: Be sure to sign up for the Messaging Masterclass “3 Keys to Messaging that Calls in Your People” I’m leading this Friday, totally FREE!  Enrollment closes this month for my Messenger Mastermind. It’s for women who want

If you’ve ever felt like you know who your people are yet they’re not listening to your marketing… If you’ve ever felt like you just didn’t know how to meet your people where they’re at… If you’ve ever felt all over the place in what you’re saying, and your words weren’t landing for your people… You’re going to want to listen to this episode of Unforgettable. >>> Inspired by day 3 of next week’s free Message Clarity Challenge. Are you signed up yet? Do that now. :~) It’s time to tap deeper into who you serve & infuse that in your messaging. I brought on one of my brilliant, soulful Mastermind clients to take you inside how she’s gotten deeper clarity on how to message her work so she catches her people where they’re at ~ rather than talking right over their heads. (Such a normal struggle!) Listen in. We talk about: How hard it was to take her “expert hat” off and market to the busy women she supports in a way that lets them know she’s talking to them What the resistance she had to being pigeon-holed as

Ever feel like it’s noisy out there and your people can’t hear you? Well, listen up because I’ve got something important to tell you. Even if someone else has the same message and works with the same people, it doesn’t matter. Because the Messenger is part of the message. When it comes to calling in your people, deeper clarity on who they are is half the equation, but YOU are the other half. That’s why I brought my bestie Jess Tomlinson onto Unforgettable to take you behind-the-scenes of our journeys to embracing the parts of ourselves that make us US and add aliveness to our messages. Jess is a visibility, leadership and business coach and intuitive guide helping women entrepreneurs release how they think they “should” operate in business and instead become the truest embodiment of themselves. Listen in. Listen to learn: Why our “selfish” motivations for doing our work are more powerful than our “beauty queen” responses How Jess has been shamed for her playful side and called a cheerleader – and how she lea

If you’re super-smart at problem solving and teaching people how-to but you’re such an expert that you have a hard time crafting messaging your people relate to, episode 134 of Unforgettable is for you. We’re talking about the part of you that is THE TACTICIAN. Your inner nerd, as I like to think of her. (Find out your dominant Messenger Archetype here.) Listen in. The Tactician’s superpower is EXPERTISE. People count on her to educate and diagnose them, and she’s seen as intelligent and trustworthy. Listen to learn: What it means to be The Tactician or to have her within you (even if you’re dominant in another Archetype) How to go deeper with who your people are Why you don’t have to share the nitty gritty personal details of your life to get personal  Deeper support from me: What’s your Messenger Archetype? Take the quiz.  The Messenger Mastermind is for women who want to feel solid, confident & consistent in their messaging and grow a movement that matters ~ both to the world and to their busi

If you’ve ever felt like you had to be perfect, polished or bring a specific energy to get clients or be accepted, episode 133 of Unforgettable is for you. We’re talking about the part of you that is THE INSPIRER. (Find out your dominant Messenger Archetype here ~ but you don’t have to be dominant in her to feel her.) Listen in. The Inspirer’s superpower is INFLUENCE. The outside world looks up to her, maybe even has her on their vision board (Oprah). People want to know what she has to say. They listen when she speaks. Which means it’s easy for her to create a brand she feels boxed in by if she morphs to fit what they say they want and loses the soul of what she, herself, believes in. Listen to learn: What it means to be The Inspirer or to have her within you even if you’re dominant in another Archetype How to let your people see the not-so-Instagram-pretty parts of you so they can connect more deeply How to ease the tension of having to be perfect  Deeper support from me: What’s your Messenger Archet

Does it ever feel scary to put yourself out there and have everyone’s attention on you? In public and new situations, do you tend to start off quiet and take awhile to warm up? Do you ever hover over publish… and then second-guess what you share? Let’s talk about the part of you that is THE SENSITIVE SOUL. (Find out your dominant Messenger Archetype here ~ but you don’t have to be dominant in her to feel her.) Listen in. The Sensitive Soul’s superpower is EMPATHY. She’s shy and gentle, might be introverted but doesn’t have to be. People feel seen and safe around her – they aren’t threatened so they can open up. Her colleagues are naturally drawn to support her cause. Listen to learn: What it means to be The Sensitive Soul or to have her within you even if you’re dominant in another Archetype How to tap into your deep reserves of courage to share even when you’re someone who doesn’t feel natural speaking up Deeper support from me: What’s your Messenger Archetype? Take the quiz. My Messaging Intensives a

Is it hard to put what you do into words that a normal person understands or that are specific and tangible? When you tell a potential client what you do, are they ever left scratching their heads confused? Is there a part of you that craves expressing your soul and connecting to people’s hearts? Whether you’re dominant in THE FREE SPIRIT Messenger Archetype or she’s a part of you (because we’re complex beings and often have multiple Archetypes in us), episode 131 is for you. Listen in. The Free Spirit’s superpower is being a VISIONARY. She intrigues people, and life is never boring around her. She brings new ideas and ways of being into the world… all while being her creative, eccentric, or woo-woo self. Listen to learn: What it means to be The Free Spirit or to have her within you even if you’re dominant in another Archetype How to make a hard-to-define message clear Why you don’t have to put yourself in a box to make your impact How to ground how you talk about what you do so people get it Deeper s

Do you ever feel like you have SO MUCH to say that it all spills out of you… and the power of your message gets lost? Episode 130 of Unforgettable is devoted to the part of you that gets fired up and has a LOT to say. We’re talking about THE EXPRESSIVE Messenger Archetype… **Whether you’re dominant in The Expressive or she’s a smaller part of you.** (Find out your dominant Archetype here.) Listen in. [ LIBSYN 50 x 550 ] The Expressive’s superpower is PASSION. Her excitement is contagious, and she was born to speak up about things she cares about. She has a perspective. She gives people things to think about and is rarely caught with nothing to say. Listen to learn: What it means to be The Expressive or to have her within you even if you’re dominant in another Archetype How to hone your message so its power doesn’t get diluted by all you want to say (relevant NO MATTER which Archetype you are)  Deeper support from me: What’s your Messenger Archetype? I’m so curious! Take the quiz then click the Facebook “