Crazy Egg Podcast

There’s sound data to back this up. A study of online fashion retailers showed that those using video on product pages saw a 134% boost in conversions while an A/B test of a fitness product sales page saw a 46% uplift in clickthroughs to the purchase page when the sales page included a video.    Full Post

Most people don’t make purchases on a whim. We decide to buy something only after careful thought and consideration, especially if we are making purchases online and especially if those purchases cost more than $10. Nay, our first reaction on seeing a product is not to open our wallets but to question if we need the product. We are constantly trying to come up with reasons why we should not purchase the product, even as we learn more about it. And so your job as an online marketer is to preempt these objections that stop visitors from becoming subscribers or customers. Here are the 6 overarching objections and how you can overcome them to increase conversions. Full article Get a free month of Crazy Egg heat mapping software by going to podcast.crazyegg.com

While conversion optimization rules are applied differently from website to website and market to market, the rules themselves remain constant. At it’s core, conversion optimization comes down to a rather simple process: take a set of established principles and A/B test them across all features of your site until you determine which options stick best.   Full article

If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most widely known and respected online marketing gurus around. The thing that really separates Ryan from a lot of other gurus out there in this space is the amount of hands-on, real-world experience he has online. Full article

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace.   Full Story here

Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you. Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages. Full artical

If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university. Yes, what I just wrote may lead to vitriolic hate mail and comments from university admissions offices around the world. But, based on my real-world experience, I stand by my comments. Full Article

Do your prospective customers really care about awards?”   Full article at http://blog.crazyegg.com/?p=14523

Environmental factors cannot be ignored when optimizing your website’s user interface for conversion. Visitors demand simplicity and convenience. And if you don’t provide it, they’ll happily buy from your competitors. Full article

The open source analytics software first came to my attention when doing a roundup of alternatives to Google Analytics, and it’s been on my must-try list ever since Full Article

As I’ve discussed before , one can no longer rely upon cutesy SEO tricks to scam their way to the top of search engines. In fact, in a few years it may even be passé even to talk about “search engines.” There are seismic shifts in the search world that will dramatically impact e-commerce. Full notes

Lots of firms will give you a familiar answer: references and referrals. But as savvy marketers know, the web is increasingly a cornerstone for professional services buyers. Buyers have more ways than ever to find information, and they are using those tools more and more often—and in more and more ways.   FUL ARTICLE

Your business uses its website to generate revenue. Period. So any problems with website performance will directly affect your website conversion. Full Story

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect. But look at these stats from the U.K.: Digital adspend grew £435 million in the first half of 2013. Search is the top category, with 59% of the total. Display has 23% of the total, making it the fastest growing category. Banner ads take 44%. In the U.S., growth is forecasted year over year through 2017, even taking into account the anticipated move from desktop to mobile: FULL ARTICLE

If you don’t believe me, believe Neil Patel. He recently put together a few graphics showing that the bigger the word count, the more inbound linksyou’ll get: Full Article

 lot of people get really good at one piece of the marking/selling equation (ie. PPC, SEO, Social Media, Direct Mail) but either completely ignore, or badly botch, the rest of the equation. Dov Gordon realized that if you want a consistent flow of customers, you have to pay attention to the ENTIRE equation. Full Article Here

he truth about testing is that it’s hard and slow, and you’ll encounter challenge, frustration, and the familiar feeling of wanting to smash your keyboard to smithereens using only your forehead. There’s this weird thing going on with testing, where it either scares the jeebies out of people, or they get this elitist arrogance about it.   Full post at http://blog.crazyegg.com/2014/02/27/landing-page-test-mistakes/

So you think you’re a web conversion expert? Test your knowledge of this complex area by answering these 10 questions. Give yourself a point for each yes and tally your score below to find out if you really know your stuff. Full quiz at  http://blog.crazyegg.com/2014/02/22/conversion-optimization-quiz/

Is your website missing a KEY ingredient to unlocking higher sales? Many websites do—and don’t even realize it. If you guessed testimonials, you guessed right. Think about it! Do you enjoy reading wordy Web pages full of dry research and statistics? I don't. It’s… well… boring, to be quite frank. Full Article 

Okay, so you’ve decided that this is the year you’re going to DOMINATEsocial media. You’re going to send out messages regularly, be active in your community, and create a pack of raving fans for your brand.   Full article here