Crazy Egg Podcast

With the average banner click-through rate (CTR) falling around 0.1%, some people think display advertising has lost its effect. But look at these stats from the U.K.: Digital adspend grew £435 million in the first half of 2013. Search is the top category, with 59% of the total. Display has 23% of the total, making it the fastest growing category. Banner ads take 44%. In the U.S., growth is forecasted year over year through 2017, even taking into account the anticipated move from desktop to mobile: FULL ARTICLE