Crazy Egg Podcast
Referrals are Not Enough: How Buyers Evaluate Professional Services
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:11:31
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Sinopse
Lots of firms will give you a familiar answer: references and referrals. But as savvy marketers know, the web is increasingly a cornerstone for professional services buyers. Buyers have more ways than ever to find information, and they are using those tools more and more often—and in more and more ways. FUL ARTICLE
