Crazy Egg Podcast

What if you could increase your bottom line revenue this year by 80% or more… Full Article

With more and more brands hopping on the social media bandwagon in 2013, there are bound to be some shifts in the way we use it for business. We’re seeing hashtags show up in print advertising and television commercials, and short-form videos like Vine and Instagram Videos becoming more mainstream. You might say social media is here to stay. So it’s fair to ask what you can expect in the coming year in social media marketing. To answer that question, I’ve scoured some of the best lists on the web and gathered some of the top social media trends for 2014 for you Full Story

ocial media made the promise of giving brands and organizations a chance to get closer to their customer. Yet today we still see thousands of consumer complaints, questions and inquiries going overlooked and unanswered. What’s with that? Obviously, brands are missing out on hundreds of engagement opportunities every single day. Every month, LeadSift conducts a study identifying the number of buying-intent conversations on Twitter that go unanswered across a wide range of industries. It’s what we call the Missed Opportunity Index. Full Story http://blog.crazyegg.com/2014/01/16/one-tweak-social-media-marketing/

As someone who works with all types of entrepreneurs in literally dozens of different industries and categories, I’ve come across a plethora of pain points that we all face. One of those is understanding WHY customers leave us. You probably already know the 3 main reasons customers will stop doing business with one company and shift to someone else (e.g., your competitor). Those are… They moved They had a bad experience They forgot about you What you WON”T hear about is the little-known reason I’ll discuss in this article. And that reason is… READ IT HERE

Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the good bloggers along with the bad, thin-content bloggers they were targeting. Making money on blogs hasn’t been entirely easy either—but this isn’t Google’s fault. This is because most bloggers write about topics and keywords that aren’t lucrative, or ‘big-ticket.’ What do I mean by big-ticket? I mean, is there any possible way your blog post could earn you over $1,000? Keep reading to find out.

Full Show notes HERE

Full show notes HERE

These five points are the big things that can make the biggest impact on response. Sure, there are a ton of other things you can try to improve. But by focusing on these few basics, you’ll make sure the most critical elements of your copy are as good as they can be. Full Story

n this article, I’m going to explain why the typical website project is a waste of time… and then show you a better way. We’ll talk about why “best practice” is wrong and how you can find what’s best for your own brand. Full Article Here.

Pinterest has gained popularity and traction in the online world over the past few years—and with over 70 million registered users, it doesn’t appear to be slowing down any time soon. Full article here

A recent Pew survey points out that last year, nearly 58% of cell phone users used their phones for guidance on purchasing decisions while inside a physical store. More information.

Today we talk about twtrland a great tool to get great insights into yoru followers and your cmopetition. Described as a social intelligence tool, Twtrland has some key differences from others in the space. For one thing, it's information rich. Twtrland stores Twitter profile data for more than 200 million users. Full notes at http://blog.crazyegg.com/?p=12482

You can read the full article at http://blog.crazyegg.com/2013/10/26/email-marketing-clean-prospect-list

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather than a faceless corporation to its followers. Full Story

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at these findings from the European Management Journal: The cost of acquisition happens only at the beginning of a relationship, so the longer the relationship, the lower the cost. Long-term customers help spread free word-of-mouth promotions and bring in referrals. Regular customers are usually less expensive to service because they are familiar with the company and require less help when ordering. FUL ARTICLE

There are a lot of business owners and marketers out there who don’t get Twitter and aren’t using it to generate leads and sales for their business. Why is Twitter something they should pay more attention to? Full Article

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There are multitudes of how-to articles and tutorials on the web offering general SEO advice but far less that specifically address the needs of ecmommerce entrepreneurs. Full article at http://blog.crazyegg.com/2013/09/12/on-site-ecommerce-seo/

Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your customers and inspires trust. It’s much more than a return policy with strings attached. The guarantee is possibly the strongest sales tool anyone can leverage. It tells the prospect that you stand behind and believe in your product. The guarantee is also the last final push to make a sale. Full Post HERE