Crazy Egg Podcast

There's a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what's sometimes missing from the conversation is why we do all this. Full Story

Is email personalization engaging customers? Here`s a deep dive into the stats, plus tips for optimizing your personalization efforts to convert more.   Ful story

This season, eMarketer projects that US retail sales will increase 5.0% in November and December, up from last year’s growth of 3.4%.  Full Story

Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your ecommerce websites to heights of power and success.   FULL ARTICLE

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons. It’s a theme I can’t overemphasize.   Ful Story

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable.   Full article

It used to be that Web-only retailers could get away with checking their competitors’ prices, at most, once a week. Now, with e-tail behemoths like Amazon.com using dynamic prices to shift pricing on a dime (particularly on in-demand products), other retailers have to scramble to catch up.   Full Story

Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn’t it be great if everyone had that good an experience everywhere? Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn’t have to be that way. Here are some of the common eCommerce fails shoppers encounter, along with tips on how websites could do better

Google Consumer Survey’s is a feature from Google Analytics that helps to bring you data directly from the minds of your audience. When creating a consumer survey, Google makes sure your question is getting put in front of the right people; your only job is to ask the right questions and analyze your data.

The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor.

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content marketing economy, blogs are the medium of persuasion. It logically follows that a blog’s very design must be persuasive. It’s not enough to simply have powerful copy. We need persuasive design. I’ve organized this article according to the three responses of a person who is being persuaded by design. Nobody actually says these things, but this is what they are experiencing when they are looking at a persuasively designed website. FULL ARTICLE

There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For small businesses, it can feel overwhelming to start split testing, analyzing results and developing landing pages on a tight budget. Fortunately, there are a variety of free and low-cost tools available to help. They may lack some of the bells and whistles of their costlier counterparts, but at their core, they simplify and speed up the optimization process, so you can get back to creating enticing offers that sell Full Story

When an online shopper lands on a website, a substantial amount of trust needs to be build in order to get their sale. With the number of sites available, it’s difficult for them to know which ones are safe and whether entering their personal information could result in fraud   Full Story

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew can market pretty much anything but one area of specialization is golf. In golf, it’s not hugely difficult to sell happiness. You can tell golfers they will hit the ball “longer than ever” and that will usually work, especially with golf clubs and balls. Here’s an example from Titleist. Read Full Article

he more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.) What if you could be even more relevant… in a way that’s faster and gives better results? According to Insightera, account-based marketing converts four times more traffic than generic marketing towards wider audience bases. Let’s sit on that for a minute: four times more.   Read Full article

The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you don’t persuade customers, then you won’t make sales. Full article

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business.   Full article

Whether you’re a copywriter or a marketer, conversion is ultimately your business.

The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. Full post at http://blog.crazyegg.com/2014/07/01/ab-testing-5-steps/    Get yor free 30 day trial at http://podcast.crazyegg.com