Crazy Egg Podcast

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content marketing economy, blogs are the medium of persuasion. It logically follows that a blog’s very design must be persuasive. It’s not enough to simply have powerful copy. We need persuasive design. I’ve organized this article according to the three responses of a person who is being persuaded by design. Nobody actually says these things, but this is what they are experiencing when they are looking at a persuasively designed website. FULL ARTICLE