Crazy Egg Podcast

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit. The truth is you can never have a good enough understanding of your prospects.  Their wants, needs and preferences should always be your top priority.   Full story  Free Trial

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need to be made so that your landing page performs the way it should.   Full story   FREE TRIAL

Is Google’s mobile-friendly search ranking update, due to land on April 21, the end of the world? Probably not, but with people talking about Mobilegeddon and theMopocalypse, you might think it is. Let’s step back from the hyperbole for a minute.

How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other forms of content aside, that would be my approximate blog count for the day. Why? Because there is such abundance of content, and a lot of it is actually quite good. Content that is largely put out there by brands, non-profits and even government agencies.

Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved. You just need to tell your story in the right way.   Full story

Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most marketers get is slapping an opt-in box at the top and calling it a day. Does this make you lazy? No, not at all. If you’re reading this article, you’re likely the type of marketer who is always striving to be better. But the sidebar is rarely discussed, because every guru or expert recommends the same thing. It’s thought of as a “solved” element of conversion and user interaction. As has been shown throughout marketing history, very few things can ever be solved for long. Full STORY 30 DAY FREE TRIAL

At Crazy Egg, we talk a lot about the things you should be doing on your website to optimize your conversion rate. But have you ever read one of our tips and thought, “Well that’s just dandy, but how do I actually make that happen on my website?” Get your free trial of Crazy Egg at  http://podcast.crazyegg.com

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My favorite part about marketing is that it's always changing. What worked yesterday might be useless today, or it could be five times as effective. Unless you're an industry leader, change is your best friend. It's your opportunity to close the gap, create a new solution, or even just catch up in the marketing game. Full Story

What if I told you that you could build your email list from a blog post, using a technique that outperforms other methods by 500% or more? You’d think you’re already using it, right? I mean, if it’s that effective, everyone would already be doing it. You must know about it. You’d be wrong. You probably have never heard of it. Heck, any content-rich page could use it, not just blog posts. But very, very few people are using it right now. Full story

Full article by Neal Patel

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions. When content creates boredom, confusion or uncertainty, landing page visitors have a hard time converting into customers Full Story

Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking for, but I never found it. That’s because no matter how much I tapped and pressed, none of the links worked, so I left that site and found one that gave me what I needed.   Full Story

There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not just an ice cream shop. It’s a tourist destination. The attraction? 218 flavors of ice cream on site! And those aren’t just variations of chocolate and vanilla. They’ve got flavors like wasabi and tofu. FULL STORY

There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, and profit from, what he has to say.   FULL STORY

LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new channel requires yet more content. That’s more time and energy invested on a relatively untested platform. Is it worth it? Can LinkedIn publishing improve conversions? Let’s see. Full Story

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it, you should drop everything and go get the book. It’s a fantastic marketing resource. Anyway, the book starts off with a case study of a Native American jewelry store in Arizona. The owner of the store was getting frustrated with her slow-moving turquoise jewelry. She had tried everything to sell them, including moving them to more prominent locations in her store, but nothing was working.   Full Story