Crazy Egg Podcast

he more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.) What if you could be even more relevant… in a way that’s faster and gives better results? According to Insightera, account-based marketing converts four times more traffic than generic marketing towards wider audience bases. Let’s sit on that for a minute: four times more.   Read Full article