Crazy Egg Podcast

Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most marketers get is slapping an opt-in box at the top and calling it a day. Does this make you lazy? No, not at all. If you’re reading this article, you’re likely the type of marketer who is always striving to be better. But the sidebar is rarely discussed, because every guru or expert recommends the same thing. It’s thought of as a “solved” element of conversion and user interaction. As has been shown throughout marketing history, very few things can ever be solved for long. Full STORY 30 DAY FREE TRIAL