Crazy Egg Podcast

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it, you should drop everything and go get the book. It’s a fantastic marketing resource. Anyway, the book starts off with a case study of a Native American jewelry store in Arizona. The owner of the store was getting frustrated with her slow-moving turquoise jewelry. She had tried everything to sell them, including moving them to more prominent locations in her store, but nothing was working.   Full Story