Crazy Egg Podcast

LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new channel requires yet more content. That’s more time and energy invested on a relatively untested platform. Is it worth it? Can LinkedIn publishing improve conversions? Let’s see. Full Story