Lessons Of A Lashpreneur

Is it just me or is there more people cradling their ‘post-holiday financial hangover’ this year than ever? When this time of year rolls around, and clients don’t want to spend their money on your services anymore, it’s easy to slip into a negative mindset. Maybe you’ve gone an entire day or a whole week without a single client. And, now you can’t help but feel like you’ve failed. I’ve got some news for you – the whole ‘failure’ thing is a load of nonsense (to put it nicely). If you’ve felt like you’ve failed at some point in your life or business over the last 12 months, this episode was made for you. I share some self-talk and guidance on why it’s time we all gave up on failure. Find out about: The truth about failure and what it actually means to ‘fail’ Whether or not failure is even real Why you need to stop chasing perfectionism and focus on progress If you’d like to be a part of a community of imperfect people who are making massive progress in their business, you’ll find no better of a group of succe

Single-handedly running a business is hard work and it’s easy to burn out. You only have so much time in the day and as a business owner, it’s difficult to find the perfect work/life balance (if it even exists!) The constant pressure can be a real passion drainer. In this episode of Lessons of a Lashpreneur, I share three simple ways that you can get that warm, fuzzy feeling and love for your lash business that you had when you first started. I can’t promise that by the end of this episode you’ll walk away with a roadmap to finding the perfect balance between work and life. But, I can promise that at the very least, you’ll walk away with a renewed passion for your artistry and your business.  Find out about: How to rekindle your passion for lashin! What areas of your business (and personal life) you can possibly delegate or automate How to find clarity and rediscover why you started a business in the first place Why you need to focus on the areas that will actually GROW your business If you want to stop was

Wouldn’t it be great if you could learn how to grow a thriving lash business from scratch? Wouldn’t it be even better if you could learn from someone who has been where you are now and found a way to go from ‘overlooked to fully booked’? Say no more! I’ve heard your pleas, and I’ve brought someone onto Lessons of a Lashpreneur that I know you’re going to love. My guest is your everyday, hard-working lash artist that has taken her lash biz from a one-woman shop to becoming a fully booked lash and brow artist. Her name is Manuela Ramirez, and she is a long-time student of mine. Manuela is one of our most successful lashpreneur legends inside The Lashpreneur Society. It was through her investment in herself as a business owner that she has made her dreams a reality and I’m so proud of her! In my interview with Manuela, we talk all about how she started lashing, what inspired her to launch her business, and she also reveals the top three things she believes have been essential to her success in the lash industry.

Your mind is a powerful tool. Having a strong mindset is key for achieving the life and business success you want.  But, so many people are not the driver in their life. They (either knowingly or unknowingly) are the backseat passenger of their life. Changing your mindset and approaching your life with accountability, responsibility and possibility will, without a doubt, set your road to success into motion. When you stop focusing on your limitations and start seeing the possibilities, your whole world will change for the better. In this episode, I share some real talk about how this passenger of life mindset is the difference between where you’re at and where you want to be. Find out about: How to regain control of your life and your business The importance of having a strong and positive mindset Why you should fight for the possibilities of what could be, rather than fighting for your limitations Advice for overcoming obstacles in your life that stop you from achieving your dreams The benefits of joining a

The most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, “How can I get more clients?” So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming! Find out about: How to get more lash clients The importance of talking about your business to anyone who will listen How to use social media to drive engagement and raise your profile Tips for making your referral program work Why you need to have multiple marketing platforms If you’re needing help in creating a business that gives you endless possibilities and you want to be surrounded by like-minded women who are fearless in their pursuit of big dreams, I invite you to join me and your fellow lash artist in my FREE 4 part video series called “Your Best Year Ever” where you can learn just how to make 2019 YOUR BEST YEAR EVER in this incredible industry and why there’s no better time

There’s something incredibly fulfilling and satisfying about being your own boss and running your own business. For one thing, there’s nobody peering over your shoulder or tutting at your handy work. Plus, you don’t have to answer to anyone but yourself and what could be better than that? In this episode of Lessons of a Lashpreneur, I share seven reasons why this silly little service of gluing things to people’s eyes has transformed the lives of women across the globe and allowed them to reach dreams that may otherwise have been impossible. Find out about: Why lashes is one of the quickest ways to run a profitable business How to become fully booked within a year The joys of having a flexible work schedule Why word of mouth marketing is so important How something as simple as lashes can change someone’s life for the better The benefits of running your own lash business If you’re needing help in creating a business that gives you endless possibilities and you want to be surrounded by like-minded women who ar

From the outside looking in, the lash industry can seem like a gold mine. But in reality, it takes a lot more than a lash course certificate to run a thriving lash business.  You might feel like you’re ready to take on your very own lash business with this new set of skills you’ve acquired, but it’s going to take some time for you to become a true #bossbabe. Don’t lose hope yet, though! You can 100% climb the career ladder of business ownership. But first, you have to silence your inner “instant gratification” addiction. On this episode of Lessons of a Lashpreneur, I share the three steps that will help set you up for lash business success. It may not happen overnight, but I assure you that if you follow these three steps, you’ll win the long game of being a wealthy Lashpreneur! Find out about: How I went from ‘overlooked to fully booked’ using these same three steps Why you need to master the foundational skills of lashes Starting your lash business as a side hustle How to know when you’re ready to take the

Have you heard of the age-old saying that time is money? I bet you have. In fact, you’ve probably heard it so many times that it’s lost all meaning! As a lash artist, time is your most valuable resource. If you’re spending more than two hours on a classic set or over three hours on a volume set, you’ve come to the right place. I’m going to reveal seven ways that you can increase your lash speed without sacrificing quality. So, if you want to learn all about the do’s and don’ts when lashing that can help you cut down the time you spend on your fills and sets, this episode of Lessons of a Lashpreneur is for you!   Find out about: The do’s and don’ts of speeding up your lash time Average industry standard timing for lash artists Why you should stop the excessive talking with chatty clients How to minimize “fluffing” and the importance of isolating lashes The problem with excessive brushing Why it’s okay not to offer clients 100% lash coverage The importance of preparation and setup How to map out your lashes Ti

Would you like to find out how you can build an EPIC lash brand? If so, you’ve come to the right place! I recently sat down for a chat with the lovely Jenelle Paris of Lash Affair by J. Paris. We talked about everything from how she started her business to the three things she believes has helped her find success in the lash industry (and how you can do the same!). In my interview with Jenelle, I ask her lots of questions that I know a lot of you (including myself) were dying to know the answer to! Find out about: How Jenelle started her business, Lash Affair What inspired Jenelle to launch her business Why you should let your clients touch and feel the lashes to help educate them and create realistic expectations The benefits of pursuing a lash-based product line The importance of learning how to let go of control and delegate duties to other members of your team Tips for building a successful lash business   If you want to find out more about Jenelle and Lash Affair, check out her website, where you can b

Starting from scratch is brave, but it isn’t easy. For a new lash business owner, finding clients is a top priority. It can be incredibly difficult to grow your business in a sustainable way, especially in the beginning when you have a grand total of ZERO clients. If you’re taking your first step as a lashpreneur and you’re already grounded in your city, you’re going to find this process a lot easier. When you’ve got a base of core relationships established, you’re able to capitalize on those relationships. But, if you’ve moved to a new area and removed yourself from any support system (such as friends or family), you might have to work a little harder to reel in your first customer. Thankfully, you won’t have to work too hard because I’m going to share my top 5 tips on getting new lash clients when you’re starting from scratch. Whether you’re just starting out on your own or you had to pick up and move your business to a new town or city, the following tips will help you get some necessary traction in your b

Do you want to learn how to build a six-figure lash business from someone who is actually living the dream? I thought you might, which is why I got in touch with a good friend of mine, Lorena Ashmore. Lorena is a lash artist, esthetician and the owner and creative genius behind Dear Lash Love. Her lash business is unique in that it also sells lash apparel and must-have accessories. Except, it’s more of an empire than a business. I know many of my fellow lashpreneurs out there dream of reaching that six-figure sum, and although it can seem like a faraway dream that’ll never come into view, Lorena is living proof that it is possible. So, in my interview with Lorena, I picked her brain and obtained as much insider knowledge as I possibly could to share with you so that you could, first of all, believe it is possible for a lash artist to make six-figures and secondly, that it might inspire you to replicate her success. Find out about: How Lorena built her lash business into a six-figure empire How Lorena come up

Although the lash industry is booming and doing better than ever, many lash artists are wracked with fear that the industry is stamped with an expiration date. It’s no secret that we’re due to a recession in the US. A recession occurs every ten years, and the last one started in 2008. So, naturally, a lot of us are biting our nails in anticipation for the next one to strike. Plus, we’re starting to see signs of the economy going south, so it’s no surprise that this topic of recession is becoming more apparent in our forums, conferences, and anywhere two or more lash artists gather. I have no doubts that a recession will have an impact on our industry. After all, our service is not a commodity like gas or milk. It’s a luxury service. But instead of packing it in and calling it quits, I advise that you start preparing now so that when the recession raises its ugly head, you’re more than ready for it.  In my latest blog post, I talk about how you can prepare for the looming recession by trying not to worry about

Anxiety and depression can make you feel helpless and alone, but neither of those things is true. If you’re struggling with mental health issues, you might feel like you have to keep it hidden. And so, you push it down where nobody can ever see it because you don’t want anyone to know the truth. You don’t want to burden your loved ones. Or, worst of all, you’re afraid. Afraid of what people will say when you tell them. Afraid that they’ll judge you or brush off your struggles as if they don’t matter. But I’m here to tell you that your mental health MATTERS and you don’t have to let it control you. In episode 29 of Lessons of a Lashpreneur, I pull back the curtain and reveal a real, honest, and raw conversation about mental health. I tell my own story about my battle with depression and anxiety, sharing things that I’ve never said to anyone outside my inner circle. Find out about: My first experience with depression and how it affected not only me, but my family My struggle with anxiety including my symptoms

Word of mouth marketing is the single most powerful and inexpensive way to generate new business. Countless studies have proved the effectiveness of social proof in closing sales. Over 70% of Americans say they look at product reviews before making a purchase. This is what we call social proof. If we’re going to get scientific about it, social proof is basically the concept that people will conform to the actions of others under the hypothesis that those actions represent the correct behavior. The concept of social proof is nothing new. But if you ask me, it should be a key part of your marketing mix. Fortunately, getting more lash client reviews, referrals and recommendations are a lot easier than you think. In this blog post, I share the #1 way to get more social proof for your lash business (you can thank me later!). Find out about: What is social proof and why is it good for business? How to get more positive reviews, ratings and recommendations both online and in-person Why you should simply ASK people

“Is my price too high?” We’ve all had this thought pop into our minds at one time or another. Most likely, it raises its ugly head when you’re feeling a little insecure about your business. Maybe you don’t have as many clients as you would like, and you tell yourself it’s because of your price. So, you wave the white flag of business ownership and find yourself asking a string of questions to other lash artists in a Facebook forum. If you take this route and ask any of these questions, I can promise that you’ll get the answer you’re looking for. But it won’t be the answer you NEED. In this episode of Lessons of a Lashpreneur, I give you some honest, supportive and helpful business advice so that you can come up with your own theory as to why you may be struggling with your business. Find out about: How to experiment with price to help decide if your prices are indeed “too high” Tips for experimenting on different platforms to generate more engagement and interest in your business An in-depth look at in-perso

MOST of the advice you’ve received about running a successful and highly profitable lash business is complete garbage (to put it nicely). The truth is that every lash artist, every business owner, every educator, every supplier… we’re all crafting our own paths and some of us are ballsy enough to regurgitate some form of our education to share with others. But much of what is out there in the lash world is either an opinion, up for debate, straight up wrong, or actually based on truth! In this episode of Lessons of a Lashpreneur, I dive into the TOP 10 WORST pieces of advice lash artists are given. Find out about: How temperature and humidity can affect your lash glue Why the customer is not always right Why you should never take legal or medical advice from strangers on the internet Whether or not high prices equate to high-quality products or services The downside of using .25 lashes on your clients The importance of having a website and why social media isn’t enough WordPress Vs. WIX: Which is the best pl

Whether you like it or not, we live in a digital era. Sure, we’re not all racing to work on our hoverboards (yet!) but almost everything we do, is done online and this includes our lash businesses! But let’s be real, most lash artists are reluctant to build a business model for the digital era. They might dip their toes in and have a few social media accounts that they post to sparingly in hopes of attracting new clients to their business, but they don’t have any social media strategy in place. Instead, they treat their business’ social media page like a personal profile! And to make things worse, they’re about two cute cat videos away from calling it quits because they don't see any results from their efforts. I wanted to address this issue in more detail in episode 25 of Lessons of a Lashpreneur, where I answer the question: “Is Social Media Enough of an Online Presence to Grow my Lash Business?” Find out about: Why every lash business NEEDS an online presence (i.e., a website!) Whether or not social media

Systems play a massive role in building and running a successful business. The truth of the matter is that your lash business cannot grow without systems. The more you recognize the systems you already have in place, the more you can improve those systems to grow your business and spend more time doing the things you want to do in your business and less time slaving over the stuff you don’t want to do. By being intentional in creating and refining the systems in our businesses, the less duct tape we need to keep our business (and our sanity) intact and functioning. In episode 24 of Lessons of a Lashpreneur, I reveal the four most common duct taped strategies lash artists slap together and what it costs them to grow a business built on duct tape. Find out about: Why every business needs systems to create repeatable processes that help it to grow The importance of having a website for your business Understanding that social media is for marketing, not for closing a sale! How to develop a marketing funnel Why y

Fear is your body’s way of keeping you safe. It’s a survival mechanism induced by a perceived threat but nowadays, our fears are concerned less about our physical well-being and have more to do with a threat to our emotional, psychological or mental survival. Join me on episode 23 of Lessons of a Lashpreneur, where I challenge you to identify the fears that are holding you back and teach you how you can trick your mind into not being so afraid of those fears. Find out about: Why you should challenge yourself to overcome the fears that hold you back in life The connection between our fears and our survival instincts Understanding the fear of failure and how to move past it How to fight against the “What If? Syndrome” and replace it with “So What?” Solutions for overcoming the fear of rejection as it relates to your lash business The importance of finding a supportive herd How to stop fearing success and go after what you want without fear standing in your way Overcoming the ultimate fear of judgement and perf