Lessons Of A Lashpreneur

Lash artists often think that if their business is struggling, it’s their artistry that’s the problem and if they just add on a few more services, everything will magically fall into place. But I’m here to tell you that running a successful lash business has nothing to do with how many courses you take or how many services you provide. In reality, it’s all about how good you are at running and marketing your business. In episode 22 of Lessons of a Lashpreneur, I test whether or not you’re really committed to be a Lashpreneur. Find out about: How to know whether or not you’re committed to running a successful lash business Identifying your goals as a lash artist Understanding that the success of your business has very little to do with your artistry and everything to do with how well you do business Tell-tale signs you’re self-sabotaging (and how to stop!) Determining the habits you need to have now in order to achieve your goals The importance of being honest with yourself and not beating yourself up for not

Building a successful lash business in a small town can be tough. There are a lot fewer people in a smaller community, which makes finding new clients tricky. However, building a loyal clientele in a small town is easier than you think. You just need to know how to market your services in a small-town environment. In episode 21 of the podcast, I answer the burning question - how can you build a clientele in a small town? Find out about: Key differences between marketing a lash business in a small town Vs. a big city Online strategies to establish a clientele in a saturated and non-saturated market The importance of building personal relationships with customers in a small-town environment Why you should always highlight your clients in your social media posts How to build trust in your brand within a tight-knit community Marketing tips for competing against other lash extension businesses in the same small town How to develop an in-person strategy that’s going to attract more clients for your business The va

Knowing the numbers of your lash business is an important piece of the big entrepreneurial puzzle, and it can definitely be overwhelming without any prior business experience to know what numbers you should be keeping track of to understand the financial health of your business.  Whether your lash business is brand new or you’ve been at it for years, figuring out your pricing, income, expenses – ALL.THE.NUMBERS – is an absolute -must-. So where do you start? Listen in to today's episode to find your BREAKEVEN PRICING. And follow along with the worksheet by downloading it here: www.thelashpreneur.com/episode3