Lessons Of A Lashpreneur

Whether you like it or not, we live in a digital era. Sure, we’re not all racing to work on our hoverboards (yet!) but almost everything we do, is done online and this includes our lash businesses! But let’s be real, most lash artists are reluctant to build a business model for the digital era. They might dip their toes in and have a few social media accounts that they post to sparingly in hopes of attracting new clients to their business, but they don’t have any social media strategy in place. Instead, they treat their business’ social media page like a personal profile! And to make things worse, they’re about two cute cat videos away from calling it quits because they don't see any results from their efforts. I wanted to address this issue in more detail in episode 25 of Lessons of a Lashpreneur, where I answer the question: “Is Social Media Enough of an Online Presence to Grow my Lash Business?” Find out about: Why every lash business NEEDS an online presence (i.e., a website!) Whether or not social media