Lessons Of A Lashpreneur

Word of mouth marketing is the single most powerful and inexpensive way to generate new business. Countless studies have proved the effectiveness of social proof in closing sales. Over 70% of Americans say they look at product reviews before making a purchase. This is what we call social proof. If we’re going to get scientific about it, social proof is basically the concept that people will conform to the actions of others under the hypothesis that those actions represent the correct behavior. The concept of social proof is nothing new. But if you ask me, it should be a key part of your marketing mix. Fortunately, getting more lash client reviews, referrals and recommendations are a lot easier than you think. In this blog post, I share the #1 way to get more social proof for your lash business (you can thank me later!). Find out about: What is social proof and why is it good for business? How to get more positive reviews, ratings and recommendations both online and in-person Why you should simply ASK people