Lessons Of A Lashpreneur

Do you find it difficult to balance work with actually having a personal life? As business owners, we’re always thinking about the next thing we need to do to keep the business moving forward. But the problem is that we can become so addicted to the ‘hustle,’ that we don’t have time for anything else.  Since I don’t want you guys to put your business before your family or your own health, I’ve decided to share a few effective strategies on episode 60 of Lessons of a Lashpreneur that will help you to find that balance you’ve been looking for. Find out about: Why you need to rethink your priorities How to know when something is truly urgent vs. something that can probably wait The importance of knowing when enough is enough If you want to stop wasting your time and get some more clarity on all of this and how to run a business without letting it take over your personal life, I’m releasing a FREE workshop series very soon that’s going to help you do just that and more. Interested? Follow me @thelashpreneur on

I don’t often think that our industry is in any way, shape or form like a fairy tale. But if it was, Kimber Jaynes of Borboleta Beauty would be the Cinderella in our story! I’m a HUGE fan of Kimber and I couldn’t wait for the chance to get her on the show. It’s not every day you get to interview a lash celebrity!  Kimber and I had an inspiring and at times, tear-jerking discussion on this episode of Lessons of a Lashpreneur about what it took for her to create a business as successful as Borboleta Beauty. We also explored how her team has stepped up in ways Kimber and her husband Craig couldn’t have imagined.  Find out about:  How to create a business that serves a greater purpose Dealing with imposter syndrome and the importance of staying humble Why it’s important to cultivate a supportive team culture If you’d like to get in touch with Kimber, you can connect with her via her personal Instagram account @KimberJaynes and/or follow the Borboleta Beauty Instagram account via @BorboletaBeauty To learn more a

When it comes to running a lash business, price is often placed at the forefront. How much you charge for your services is somehow linked to your credibility and even legacy as a lash artist. You only have to take a look at any lash forum to see this type of conversation on blast. You know, the constant dialogue that rips cheap lash artists apart like they’re the scum of our industry. But as I’ve said many times before, being the cheapest lash artist in town doesn’t mean you’ll get more clients than your higher priced competitors. Join me in this episode of Lessons of a Lashpreneur to discover the truth about price points and why someone else charging less than you is a FANTASTIC thing for your business.  Find out about: How low priced Vs high priced services impacts the volume of clients needed Why having a variety of price points in the lash industry is actually a good thing How to attract more higher paying clients These are all the strategies, biz principles and how to’s I teach inside the Lashpreneur S

Do you have a favorite adhesive you reach for every time you do lashes? Or, maybe you dream of starting your own lash product line someday? Whatever the case, I’m sure you’ve heard about my guest on this episode of Lessons of a Lashpreneur because she’s making waves in the lash industry. That’s right, Lindy Williams of EBL Lashes joins me on episode 57 for a chat about her MASSIVELY successful product line. We talk about what it’s like for her to work with her husband, the truth about running a successful product line and how you can make your next trade show an affair to remember. Find out about: The relationship between the visionary and integrator in business Common misconceptions of running a product line How to make sure your trade show is a success For more information and to explore other episodes go to: thelashpreneur.com/57

As lash artists and lashpreneurs, most of us are no strangers to taking the occasional training course to help further our careers. It’s pretty much a ‘must-do’ in our industry, which is still relatively new with updated products, techniques, educators and everything in-between being released all the time.  If you don’t keep up and prioritize continuing education, you’ll become outdated. But, how can you further your training without burning a hole in your pocket?  In this episode of Lessons of a Lashpreneur, I reveal how to look at continuing education in your business, how to plan a budget for it and where to spend your money first to help ensure you get the greatest return on investment.   Find out:  Why you should look at the ROI of a training course and not the cost  How to plan and budget for continuing education  How to decide where to spend your money and what course to invest in  If you’re interested in learning more about The Lashpreneur Society, my group business coaching program where I teach yo

Are you living life by your decisions or are you living life by default?  In this episode of Lessons of a Lashpreneur, I break down why so many of us get stuck and why making decisions is so damn difficult! I also share making quick decisions is one of the top three traits of successful entrepreneurs and how you can start making better decisions without letting fear hold you back.  Find out about:  Why you shouldn’t let fear stop you from making decisions  The value of making decisions ahead of time  How to get more comfortable with making decisions without overanalysing it  If you have decided that you want a more successful lash business and the action you need to take to get that result is learning how to operate, market and grow a profitable lash business… my business coaching program would be a fantastic place for you to do JUST that.   We only open up the doors a few times a year and we’re closing in on our next opening. But you’ll need to get on the waitlist to know more about the what and the when o

Most lashpreneurs will inevitably reach the stage in their business when they need to consider raising their prices.   But, how can you raise your prices?   And, when do you know it’s the right time to increase them?  On this episode of Lessons of a Lashpreneur, I reveal how you can dictate your pricing to make sure it covers your expenses while still paying yourself a great wage. You’ll also discover the questions you should be asking yourself when it comes to deciding when to raise your prices and if your talents or services are worth paying more for.   Find out about:  Why you shouldn’t be afraid to increase your prices  How to know it’s time to raise your prices  How to raise your prices and earn more while working less   If you’re fully booked, I want you to download my free guide on how to raise your prices strategically including the email template I used to inform my clients of the price increase and the to do’s and what not to do’s in raising your prices. You can get this guide here.  All of this i

Our inner thoughts can be a real buzz kill. They have the power to bring you down so fast you won’t know what hit you. I’ve been getting a lot of questions from fellow lash artists lately who ask things like, “What if I fail?” and, “What’s the worst thing that can happen to me if my business fails?”  I can see that some of you are overflowing with anxiety and instead of avoiding difficult questions like this, I’m going to go head first and tackle them right here, right now. In this episode of Lessons of a Lashpreneur, I’m finally going to stick a pin in this conversation about failure and reveal what would be the worst case scenario for you.   Find out about:  The worst case scenario for a lashpreneur or aspiring business owner  How to pick yourself up from rock bottom  Why (and how) you need to change your perspective    I want to hear from YOU. I want to hear all about your positive perspective shift because first of all, I love it when people think positively about their businesses and secondly, it’ll he

Are you afraid to give away knowledge for free? Is it something you’ve done in the past, or is it something you avoid like the plague?   On this episode of Lessons of a Lashpreneur, I’m joined by Jamie Butler of Lash Base UK to talk about the controversial topic of whether you should (or shouldn’t) give away information for FREE.   We look at both sides of the argument and really explore the idea that by helping others and sharing your best stuff with them, the more people that will actually want to pay you for it.  Find out about:   How giving away free information can help grow your business  Arguments for and against giving away free value to your audience  Why you shouldn’t be afraid to share free information   If you want to learn more about Jamie and LashBase, you can visit the website at www.lashbase.co.uk and follow him over on Instagram @lashbase_jamie  For more information and to explore other episodes go to thelashpreneur.com/52

Are you spending too much time working in your business instead of ON it?  Finding the perfect balance between the two can be pretty difficult. You’ve got all of these wonderful dreams, ideas, and aspirations for your business. But you don’t have the time to turn any of them into tangible things. At least, you don’t think you have the time.  On this episode of Lessons of a Lashpreneur, I bust some myths about time and how we should or shouldn’t spend it. I also reveal everything you need to know about our exciting 5-day challenge to help fellow lashpreneurs get more time back. It’s absolutely FREE to join the challenge and by the end of it, you’ll feel not only empowered, but in complete control of where your time is best spent.  Find out about:  How to find more time to work on your business and not just in it  Why it’s important to know that YOU are in control of how you spend your time  Tips for getting more time back and working smarter, not harder  I’m launching a FREE 5-day “Ditch Your Phone Challenge

How many times a week (or a day) do you think about quitting?   If you’re a lash artist, I’m going to take a wild guess and assume you think about quitting periodically throughout the day. If you own your lash business, you probably think about quitting even twice as much.  But, we lash artists are NOT quitters and in this episode of Lessons of a Lashpreneur, I reveal how you can break through thoughts of quitting and take a new, positive (and powerful) perspective the next time you feel overwhelmed, stuck and desperate to quit.  Find out about:  How to ensure your own success as a lashpreneur  The mindset you need to have to make your success inevitable  How to turn ‘failures’ into important life lessons  If you want to learn how to become more business savvy and identify the blind spots in running a business, I invite you to join me inside of The Lashpreneur Society.  You can join our waitlist and be the first to know when we open up the doors again to the most transformational business training the lash

Knowing how and where to market your lash business is important. As a business owner, you probably already knew that. But, are you putting your marketing budget dollars to good use?   On this episode of Lessons of a Lashpreneur, I share the essentials to create a well-balanced marketing plan to help ensure you’ve got a long-term plan for marketing your business.   Find out about:  The role of online marketing in the overall success of your lash business  The least expensive way to get in front of your ideal clients  How to find the right balance between traditional and online marketing  Want to learn more about online and in-person marketing strategies?  Join The Lashpreneur Society waitlist and be the first to know when we open up the doors again to the most transformational business training the lash industry has to offer. You can do that here. For more information go to thelashpreneur.com/49  

If you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now.   Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look.  I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibility to be able to offer advice for new lash artists. So, check out this episode of Lessons of a Lashpreneur to discover my top tips for what to do when you’re new to life as a lash artist!  Find out about:   Why you need to ditch synthetics and practice on real human lashes  The importance of finding a supportive community where you can learn and evolve as a lash artist  How to develop your lashing skills long after ‘graduation’  If you’re new to the lash world and you’re wanting to learn how you can start to prepare yourse

We all have a different idea of what real success looks like. For some of us, it’s having lots of zeros at the end of our bank account. For others, it’s good health, a supportive family and undeniable happiness. Whatever success looks like to you, one thing is for sure. You’ll never reach it. Not really.   Even when you achieve your old definition of success, you take the picture out of the frame and replace it with something new. Something better. You realize that your previous expectations pale in comparison to your new perception of success.   The sad truth is that you’ve been lied to by everyone. Heck, you even lie to yourself. You’ve got this warped idea that success is out there somewhere and it’s up to you to go after it. But, it isn’t.  It’s time to shine the light on the biggest entrepreneurial lie you’ve ever heard. And, in this episode of Lessons of a Lashpreneur, I reveal all in a truth spilling whirlwind!  Find out about:  The lie that most lashpreneurs believe about success Why you should view

They teach you a lot in “lash school,” but do you know what they don’t teach you?   How to fire a client.  You’re left to figure that little gem out for yourself. That is, unless you check out this episode of Lessons of a Lashpreneur, where I teach you how to fire a client with tact, dignity and with the least amount of collateral damage.  Find out about:  How to come up with a plan of attack  Why you shouldn’t let your emotions get in the way of firing a client  Tips for firing a client with tact  This episode comes with a rather big disclaimer. Normally, I’d ask you to share this episode and tag me and so on. But, I DO NOT recommend you sharing this on any social profile where you market your business! Let’s keep this episode between us lash gals.   What I would love for you to do is write a review or leave me a comment if this episode helped bring you some relief that you now have some tools in your arsenal to handle sticky client situations in the future!  For more information and to listen to this as a

Time is a finite resource. We can’t get more of it, no matter how hard we try. But, we can learn to make the most out of our time, so we’re prioritizing the things in our life that are the most important to us. In this episode, I share the time management strategy that I’ve been using for years that helps me get so much done despite being a wife, a mama to a four-year-old and one year old and managing a rapidly growing and hungry community of lashpreneurs. Find out about: How to manage your time more efficiently and effectively Identifying your priorities and where you want to spend your time How to achieve your goals within your desired time-frame Want to regain control of your time? I’ve created a free time management download to help you go through this exact process yourself, and you can download that time management download at www.thelashpreneur.com/managemytime For more information and to explore other episodes go to thelashpreneur.com/45 

How many times this week have you said, “I’m fine”? When you say you’re fine, it’s because you want the problem to go away. You’d rather put on a pair of imaginary blackout glasses on so that you don’t have to see or deal with the problem. Unfortunately, ignoring the issue isn’t going to address the problem. The more you try to ignore it, the more power it has over you. Eventually, the problem festers. Before you know it, you’ve got a much bigger issue to deal with. If you’re taking the ‘I’m fine’ approach in your personal life, you’re probably doing it in your business too. In this bonus episode of Lessons of a Lashpreneur, I reveal how you can wake up from your “I’m fine coma” and start living the life, both personally and professionally, that you’ve always wanted. Find out about: Why you shouldn’t settle for a life or business that’s just ‘fine’ How to stop making poor business decisions based on fear How to stop living a life that’s ‘fine’ and start living one that’s thriving For more information and to

We all face hardships and difficult times in our lives. But some of us are unfortunate enough to go through real, heart-breaking tragedies. On this tear-jerking but inspiring episode of Lessons of a Lashpreneur, Sonya Raubeson from Eye Love Beauty shares her remarkable story about how she was able to find the strength and sheer determination to transform tragedy into something truly inspiring. This episode deserves your undivided attention. But, just to put a disclaimer out there, you should probably grab a few tissues for this one! Find out about: Sonya’s inspirational and heart-breaking story How loss and grief can impact your perception on different areas of your life Why you need to start living your true ‘purpose’ today instead of tomorrow  If you want to find out more about Sonya and her incredible business, you can visit her website eyelovebeauty.net and follow her on Instagram @eyelovebeautycoralsprings For more information and to explore other episodes go to thelashpreneur.com/44

Whether you love 'em or loathe 'em, you’ve got to have policies. And, you’ve got to stick to them. Without clear policies in place, your clients will just walk all over you. In this Q&A episode, I answer the simple question, “How do you stick to your policies?” Don’t worry, I don’t tell you to grow a bigger backbone, stand your ground or fire a bunch of rebellious clients. Believe it or not, there’s a method behind the madness of policies. And, I’m going to share what that is as well as some great tips to ensure your clients follow your rules! Find out about: Why you need to have clear policies in place Understanding the purpose of having policies in your business How to respond to clients who are unhappy about your policies If you’re needing inspiration on what policies you should have in place and how to word them, I’m sharing an example of my policies that you can look at to craft and create your own policies! Please note that anytime someone agrees to a document and you require them to sign it, it i

Is it time for you to start your own lash business? It just might be. But, before you shout it from the rooftops, there are a few things you need to consider. For instance, do you have the appropriate certification to provide eyelash extension services in your community? Have you thought about where you’re going to work from? There are so many things you need to think about before launching your own lash business. In this episode of Lessons of a Lashpreneur, I share the 20 questions that you should ask yourself before starting your own lash business! Find out about: Why you should take a lash training course before launching your business How to come up with a good business name that’ll evolve with you and your services An insight into the legal side of starting and running a lash business For more tips on launching your own lash business, download my FREE Prep and Planning For Your Lash Business Guide – it’s packed with lots of useful resources, tips, and advice for launching your own lash business, so I h