Clicksuasion
Effects of Fear in Marketing | Episode 1 | Season 2
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:31:51
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Sinopse
Using fear in marketing is the topic of our interview with Dr. James Hunt. We discuss using a spokesperson to reduce fear of products as well as using fear to influence decision-making. This episode explores intriguing methods of fear-based persuasion. Fear can be used in marketing to induce and prevent behavior.
