Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming.  Rants and raves include Madmen and the death of publishing.  This week's TOM: Robert Half.

In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls.  Does this mean that the future of the web could be dominated by Facebook?  In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy.  Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.

In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts.  Rants and raves include Starbucks and IDG.  This week's TOM example of the week: Back Country.

In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor.  In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting.  This week's #ThisOldMarketing example: Public Accountant Magazine.

In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet.  Then, onto Google plus.  Is it dead?  Is it alive?  Joe says 4 out of 10 (whatever that means).  In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of).  Rants and raves include why marketers can't measure and how to get your long-form articles to go viral.  This week's TOM example of the week: RCA Records and Kellogg's.

In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting.  In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful.  Raves include airline safety and nifty titles.  This week's #ThisOldMarketing example: Land's End and Apostraphe. 

In this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year.  In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product.  Rants and raves include People magazine and how LEGO stole the Oscars.  This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.

In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book.  Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney.  Rants and raves include the Obama selfie stick and Barney's print magazine launch.  This week's TOM example of the week: The start of the comic book industry.

In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015.  After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines.  Rants and raves include Coca-Cola, Target and Gawker.  This week's TOM example is KISS.

In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads.  SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert).  This week's TOM example: Dell's Corporate Responsibility Report.

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools.  Rants and raves include CMS troubles and a Jon Favreau chat.  This week's TOM example of the week: Jaeger's clothing.

In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing.  Are they still far apart?  Are they getting closer?  No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short).  Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising.  This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.

This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe.  But Joe and Robert persist regardless.  In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising.  In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge.  Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program.  The #ThisOldMarketing example of the week: Merck Manuals.

In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead.  In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means.  Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy.  This week's TOM example: Johnson & Johnson.

In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem).   In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting.  Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series.

In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par.  In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today.  Rants and raves include the latest Sony scandal.  This week's TOM example: Hubspot's purchase of Agency Post.

In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research.  Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list?  Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling.  This week's TOM example: Rockwell Automation Asia Pacific.

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money.  In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials.  After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book.  This week's TOM example: Arla from Sweden.

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers.  In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media.  This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey.  #ThisOldMarketing example of the week: Scribner magazine from 1887.