Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 475:20:06
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Sinopse
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Episódios
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PNR 75: Media Serves Two Content Masters, Brands Serve Just One
21/04/2015 Duração: 01h01minIn this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015. In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them. Rants and raves include a flawed take on marketing automation and the future of Time Inc. This week's TOM example: the Caslon Company.
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PNR 74: LinkedIn Moves for Content Dominance
14/04/2015 Duração: 55minIn this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry. In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs. Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.
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PNR 73: Like It or Not, Advertising Is Booming
07/04/2015 Duração: 01h11sIn this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming. Rants and raves include Madmen and the death of publishing. This week's TOM: Robert Half.
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PNR 72: Facebook Moves for Total Internet Domination
31/03/2015 Duração: 57minIn this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls. Does this mean that the future of the web could be dominated by Facebook? In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy. Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.
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PNR 71: The Third Era of the Internet Has Begun
23/03/2015 Duração: 58minIn this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts. Rants and raves include Starbucks and IDG. This week's TOM example of the week: Back Country.
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PNR 70: Starbucks Announces Next Move as Media Company
16/03/2015 Duração: 56minIn this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting. This week's #ThisOldMarketing example: Public Accountant Magazine.
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PNR 69: Google+ Finally Dead? Well, Not Really
10/03/2015 Duração: 59minIn this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet. Then, onto Google plus. Is it dead? Is it alive? Joe says 4 out of 10 (whatever that means). In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of). Rants and raves include why marketers can't measure and how to get your long-form articles to go viral. This week's TOM example of the week: RCA Records and Kellogg's.
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PNR 68: The Media Industry Is Desperately Confused
03/03/2015 Duração: 51minIn the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting. In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful. Raves include airline safety and nifty titles. This week's #ThisOldMarketing example: Land's End and Apostraphe.
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PNR 67: When Will LinkedIn's Purchase Run End?
24/02/2015 Duração: 56minIn this episode, Joe and Robert discuss LinkedIn's latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year. In addition, the boys discuss Seth Godin's take on content marketing, what innovative media companies are doing to cut through the clutter, and how the New York Times is launching a new content product. Rants and raves include People magazine and how LEGO stole the Oscars. This week's #ThisOldMarketing example: Cleveland Clinic's Health Hub.
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PNR 66: Why the New Golden Age of Marketing Is Now
17/02/2015 Duração: 58minIn this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book. Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney. Rants and raves include the Obama selfie stick and Barney's print magazine launch. This week's TOM example of the week: The start of the comic book industry.
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PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself
10/02/2015 Duração: 58minIn this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS.
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PNR 64: Super Bowl Advertisers Don't Care about Building Audience
02/02/2015 Duração: 57minIn this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report.
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PNR 63: Competition for Super Bowl Halftime Attention Is On
27/01/2015 Duração: 53minIn this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year. In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools. Rants and raves include CMS troubles and a Jon Favreau chat. This week's TOM example of the week: Jaeger's clothing.
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PNR 62: Marketing Still Subservient to Sales | The Launch of Facework
19/01/2015 Duração: 59minIn this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that's what you call it). Next, the boys ramble on about the role of sales and marketing. Are they still far apart? Are they getting closer? No worries there, because the boys cheer up about news on the fall of Google Glass and something Facebook is launching called Facebook Work (or Facework, for short). Rants and raves include Newcastle's Super Bowl ad bid and clarification on the term, native advertising. This week's #ThisOldMarketing example of the week: WestJet's Above & Beyond.
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PNR 61: The YouTube Killer Is Not Facebook, It's Twitter
12/01/2015 Duração: 59minThis week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe. But Joe and Robert persist regardless. In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising. In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge. Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program. The #ThisOldMarketing example of the week: Merck Manuals.
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PNR 60: The Social Media Phase Is Over
05/01/2015 Duração: 58minIn this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead. In addition, the boys discuss subscriber burn in YouTube, Forbes magazine's gift to AT&T, and what authenticity really means. Rants and raves include #MayhemSale from Allstate and an amazing interview from Marriott on their content marketing strategy. This week's TOM example: Johnson & Johnson.
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PNR 59: The 2015 Content Marketing Predictions Episode
28/12/2014 Duração: 01h11minIn this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (which could be a problem). In addition, the boys talk about the "Year in Review" Facebook disaster, as well as an amazing overview of the opportunities in podcasting. Rants and raves include an IKEA holiday commercial and the Neil Degrasse Tyson tweets. This week's TOM example: Tealium's Golden Book series.
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PNR 58: Here's What Verizon Should Have Done with SugarString
22/12/2014 Duração: 01h02minIn this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stopping the program. Joe and Robert were all raves this episode, with kudos to George Clooney and some excellent storytelling from John Lewis and Coca-Cola. This week's TOM example: Car Talk.
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PNR 57: The Only Way to Stop Native Advertising Is to Embrace It
16/12/2014 Duração: 01h01sIn this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par. In addition, the boys discuss a lengthy article about the future of native advertising, as well as the heaps of money in and around marketing technology today. Rants and raves include the latest Sony scandal. This week's TOM example: Hubspot's purchase of Agency Post.
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PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups
09/12/2014 Duração: 59minIn this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research. Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bags and cups. Is it better to have more or less article links in posts and did content marketing make the Hot or Not list? Rants and raves include a native advertising rant from Joe from the Conan show, and Robert raves on user experience and storytelling. This week's TOM example: Rockwell Automation Asia Pacific.