Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 473:40:40
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Sinopse
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Episódios
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PNR 13: Is LEGO Smelling Oscar? | Defining Advertising | Facebook Click Fraud
12/02/2014 Duração: 49minIn this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers. In addition, Joe and Robert talk about the blurred line of advertising, Klout's new publishing tool, and an amazing discovery about Facebook click fraud. This week's TOM Example: HomeMadeSimple.com from P&G.
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PNR 12: The Future of Facebook | Chipotle Launches Series | Super Bowl Bust
05/02/2014 Duração: 49minIn this episode, Joe and Robert talk about Facebook's launch of "Paper" and the evolution of Facebook's graph search into something that will rival Google. Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what relevant content truly is. This week's TOM example: iFly magazine from KLM airlines.
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PNR 11: The End of Guest Blogging | No Dates on Blog Posts | Minecraft Education
27/01/2014 Duração: 50minIn this episode, Joe and Robert talk about Google's Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap. Robert raves about a new environmental video and Joe rants about not having dates on blog posts. This week's TOM example: Minecraft.
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PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
21/01/2014 Duração: 52minIn this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.
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PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing
15/01/2014 Duração: 47minIn this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other. Joe explores more on native advertising and the insane growth projections for 2014. Robert covers how marketers are overcomplicating technology. This week's This Old Marketing example: G.I. Joe.
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PNR 8: The End of Content Marketing | Kevin Spacey, Netflix and JELL-O
08/01/2014 Duração: 50minIn this episode, Joe and Robert talk about a "content marketing is dead" post, as well as a big announcement about Kevin Spacey and the Netflix big data model. Robert raves about three amazing new commercials and Joe shares the This Old Marketing example of the week: JELL-O.
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PNR 7: The End of Advertising | Content Marketing and Ron Burgundy
30/12/2013 Duração: 49minIn this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing.
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PNR 6: The Content Marketing Predictions Show
23/12/2013 Duração: 46minTa Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014. Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year.
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PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
17/12/2013 Duração: 45minJoe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
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PNR 4: Marketing Jobs Slashed | Content Marketing and VCs | Google Ads Social Ads
12/12/2013 Duração: 42minJoe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general. Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Google+ launches social advertising. TOM example of the week: Minnie Maud Hanff and Force Cereal.
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PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again
04/12/2013Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network. TOM example of the week: LEGO magazine.
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PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio
26/11/2013 Duração: 43minJoe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.
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PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine
20/11/2013 Duração: 38minIn this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages. Rants about Content ROI and Minecraft (as content marketing) included. This Old Marketing example of the week: The Furrow magazine from John Deere.