Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted's newfound money.  In addition, the boys talk about the huge increase in native advertising spending, and discuss the difference between native advertising and advertorials.  After going through some 2015 CMO predictions, Robert rants about Invective Marketing and Joe raves about a Christmas Book.  This week's TOM example: Arla from Sweden.

In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers.  In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media.  This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey.  #ThisOldMarketing example of the week: Scribner magazine from 1887.

In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes.  That's right...get ready for all your Facebook promotional content to go bye bye.  In addition, the boys talk about Marriott's move to becoming a full-blown media company, and (ring the bell) native advertising revenues continue to soar.  Two raves this week include a print magazine launch from Airbnb. This week's TOM example of the week: thinkMoney magazine from TD Ameritrade.

In this, our one year anniversary episode, Joe and Robert look back and grade themselves on their 2014 content marketing predictions.  In addition, the boys discuss the growing concern over native advertising in the political space, which caused some issue this year in San Francisco. Facebook offers an interesting deal for publisher and there is yet another article about a crisis in content marketing.  Rants and raves include Alex from Target and commenting on blog posts.  This week's #ThisOldMarketing example is none other than This Old Marketing.

In this episode of This Old Marketing, Joe and Robert discuss a possible "crisis" in content marketing effectiveness. Then the boys discuss the ongoing agency saga and content marketing, with some breaking news on the Publicis purchase of Sapient. Final stories include a take on the revolution in podcasts, and some critical review of Verizon's new content marketing site.  Rants and raves include a CNET magazine and more confusion over native advertising.  This week's #ThisOldMarketing example of the week: Concept to Reality magazine from Altair Engineering.

In this episode of PNR: This Old Marketing, Joe and Robert discuss the real definition of content marketing.  Mozilla launches a new media platform and Snapchat says NO to native advertising...but do they? This week's rants and raves include an amazingly inaccurate infographic and why the Wall Street Journal doesn't understand what content marketing really is. This week's #ThisOldMarketing example: Scandinavian Airlines.

In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page.  In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed.  Rants and raves include a Starbucks Video and HBR post on Drucker.  This week's #ThisOldMarketing example: Qualcomm Spark.

In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen.  That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services.  Rants and raves include a must-see video from Harlan Ellison on writers getting paid.  This week's TOM example: the space program.

In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print.  The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing.  This week's TOM example: Swide.com from Dolce&Gabbana.

In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is a subset of inbound.  Joe and Robert couldn't disagree more.   In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative.  Rants and raves include Facebook and GE.  This week's TOM example of the week: The Guitar Center YouTube program.

In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider.  In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising.  Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising.  This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet). 

In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts.  In addition, the boys discuss a couple articles about the future of content marketing software.  Is it just getting started or is this as big as we will see it?  Raves include Marcus Sheridan's key post on adding salespeople to the content marketing mix.  This week's #ThisOldMarketing example of the week: AllRecipes.com.

In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network.  Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping). 

In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio.  In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth.  Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible.  This week's TOM example: MarketMinder.com from Fisher Investments.

In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all.  In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers.  Rants and raves include Facebook's tweeking of the news feed and Coin's disaster.  This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.

In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising.  In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com.  This week's TOM example: UPS.

In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver.  In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com.  This week's TOM example: Sunset magazine from Southern Pacific Railroad.

In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company.  In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising.  This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery.  This week's #ThisOldMarketing example of the week:  Aircraft Owners and Pilots Association.

In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands.  In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer.  This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date). 

This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform.  In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side.  Raves come from Weird Al Yankovic and the Gettysburg Museum.  This week's TOM example: L'Oreal's Makeup.com.