Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

PNR 63: Competition for Super Bowl Halftime Attention Is On

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Sinopse

In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube's Super Bowl halftime play, the implications for brands, and why competition will heat up next year.  In addition, the boys discuss a formula for budgeting native advertising plays and why LinkedIn is launching a new internal communication tools.  Rants and raves include CMS troubles and a Jon Favreau chat.  This week's TOM example of the week: Jaeger's clothing.