Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016.  Oracle buys Maxymiser for further proof.  The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?).  Raves include the New York Times email newsletters and the opportunity for local publishers.  This week's TOM example of the week: Sherwin Williams. This week's stories include: Isentia Buys Content Marketing Agency King Content in $48m deal.http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592 paired with...Can digital shops survive branded content boomhttp://www.adweek.com/news/advertising-branding/can-digital-shops-survive-branded-content-boom-166388 Oracle Buys Maxymiserhttps://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html F+W Chairman Talks about the

In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise.  Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all.  More content marketing research as well. Raves include Target and Nike's video program.  TOM Example of the Week: Aldus Pagemaker. This week's story links Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse http://fortune.com/2015/08/13/publishers-only-have-themselves-to-blame-for-the-ad-blocking-apocalypse/   The Journalists Who Refuse to Admit They’re Actually Content Marketers http://www.forbes.com/sites/grantfeller/2015/08/11/the-journalists-who-refuse-to-admit-theyre-actually-content-marketers/   Only 2% of Marketers Have “Very Effective” Content Strategy http://www.clickz.com/clickz/news/2418856/only-2-of-marketers-have-very-effective-content-strategy-study

In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms.  Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you.  Rants and raves include a MillerCoors video series and how some people get content marketing all wrong.  This week's TOM example of the week: Arch Shaw. This week's show links: Why The biggest debate in advertising is irrelevant http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html   Introducing Facebook Live  http://thenextweb.com/facebook/2015/08/08/how-can-facebook-bring-its-live-video-feature-to-the-masses-messenger/ Paired With http://media.fb.com/2015/08/05/introducing-live-for-facebook-mentions/   The Uber of Agencies: Why Marketers Want to ride with a new kind of shop http://adage.com/article/agencies/future-ad-ag

In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape.  Will media companies just turn into wire service companies?  Who really owns the audience?  Where is this all going?  After a short chat about podcasting, rants include Cecil the Lion and YouTube.  This week's TOM example of the week: American Bee Journal. This week's story links: Content Marketing and the Finance Industryhttp://contentmarketinginstitute.com/2015/08/finance-marketing-evolves-content/Hubspot Fires CMO - Issues Ridiculous Press Releasehttp://venturebeat.com/2015/07/31/bostons-best-cmo-fired-from-hubspot-allegedly-tried-to-obtain-dan-lyons-tell-all-book/ Mutually Assured Contenthttp://www.theawl.com/2015/07/in-no-charts http://www.vox.com/2015/7/22/9013911/is-the-media-becoming-a-wire-service   Podcasting Advertising On A Slippery Slopehttp://www.nytimes.com/2015/07/

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing.  Rants and raves include a McKinsey report and deals from Univision and HBO.  This week's #ThisOldMarketing example of the week: Flight Centre. This week's story links: LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive http://venturebeat.com/2015/07/23/linkedin-quietly-removes-option-to-export-contacts-makes-users-wait-up-to-72-hours-for-their-data-archive/   Google+ Is No Morehttp://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/   AOL CMO Says Content Marketing Is About Value Not Advertising http://marketingland.co

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media.  Raves include Mark Zuckerberg and Comic-con.  This week's TOM example of the week: Disney. This week's articles include: Demand For How-To Content on YouTube Is On The Rose http://www.adweek.com/socialtimes/demand-for-how-to-content-on-youtube-is-on-the-rise/620553   Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market https://www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out With the Rittenhouse study paired http://www.rittenhou

In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it.  In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising.  Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe.  This week's TOM example of the week: Kraft Music Hall. This week's story links: How Upworthy is using data to move beyond clickbait and curationhttp://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/Who should handle your content marketinghttp://www.imediaconnection.com/content/38892.aspIt’s Just Advertising Dillweedhttp://digiday.com/brands/its-just-advertising-dillweed/Americans Are Furious With Marketershttp://www.businessesgrow.com/2015/06/30/furious-with-marketers/And the actual study:https://www.asc.upenn.edu/

In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch.  After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch.  Rants and raves include the box office and customer service.  This week's #ThisOldMarketing example: Disney and merchandising. This week's story links: CNN To Broadcast Corporate Propaganda As Newshttp://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.htmlThe Future Of Digital Is Printhttp://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/New York Times Finds New Subscribers On Facebookhttp://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/A New Powerhouse in Content Marketing and Experience Design: Manifesthttp://www.mediapost.com/publications/article/253230/new-

In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes.  This week's TOM example: Tablespoon by General Mills. This week's story links: Daily Mail, WPP and Snapchat to Launch Native Advertising Agencyhttp://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency Paired With Washington Post Launching Its Own Freelance Talent Servicehttp://www.talkingnewmedia.com/2015/06/23/the-washington-post-launches-its-own-freelance-talent-service/ Paired With BBC Launching StoryWorks In House Creative Agencyhttp://blog.customcontentcouncil.com/bbc-worldwide-launches-in-house-creative-agency-storyworks-to-bring-newsroom-values-to-conten

In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing.  Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal.  In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models.  This week's TOM: Game Theory. This week's story links: The New Content Marketing Forum and Association in Asia http://www.forum-corporate-publishing.com/index.php/de/news/item/1235-neuer-name-neue-positionierung-aus-fcp-wird-content-marketing-forum paired with... http://www.marketing-interactive.com/regional-content-marketing-association-acma-launches/   Article Bunny Launches  https://www.techinasia.com/articlebunny-uber-content-marketing/   Attitudes

In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again.  Rants and raves include hating on content marketing and patience in publishing.  This week's TOM example - brewingtv.com. This week's story links: Twitter CEO Calls It Quits:http://money.cnn.com/2015/06/11/technology/twitter-ceo-dick-costolo-quits/ The Evolution of Twitter:http://techandscience.com/techblog/ShowArticle.aspx?ID=5598 Digital's Third Wave:http://adage.com/article/digitalnext/digital-s-wave-coming-miss-ride/298923/ Netflix Distribution Deal a Game Changer:http://m.nydailynews.com/entertainment/movies/netflix-distribution-deal-game-changer-article-1.2250965 Medium Budget Cuts and Changes:http:

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform.  Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro.  This week's raves include creative job postings and how a 12-year-old launched a media empire.  The #ThisOldMarketing example of the week: HowToCookThat.net. This week's story links: Facebook's Deal with Publishers:http://www.pewresearch.org/fact-tank/2015/06/03/facebooks-deal-with-publishers-a-stark-reminder-of-digital-ad-gulf/ A Facebook Love Story:http://seekingalpha.com/article/3241286-facebook-content-creation-content-marketing-growthhacking-and-inbound-marketing?app=1&auth_param=3ir5v:1an949b:8afbeb89dfab16a4bf9b29b79a7e90a1&uprof=45 Apple's News App Announcement:http://www.wired.com/2015/06/apple-builds-content-business-news-app/ Honda Holds Off on Being a Media Company:http://blogs.wsj.com/cmo/2015/0

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode.  After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report.  Guess what?  Your buyers are now millennials.  And there are quite a few opportunities just right for you (yes, you!). After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate.  Raves include Austin City Limits and Travelers Insurance.  This week's TOM example of the week: Band-Aid.

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts.  Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much.  Official rant and raves include a Purina platform called Puppyhood.  This week's TOM example of the week: Fresh Fork Market.

In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost.  Then the boys move right along to the official launch of Facebook News.  Is this the end of times for publishers or the stairway to heaven?  After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.

In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising.  In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers.  Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. 

In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.

In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services.  After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing.  This week's #ThisOldMarketing example of the week: Merrill Lynch.

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015.  In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them.  Rants and raves include a flawed take on marketing automation and the future of Time Inc.  This week's TOM example: the Caslon Company.

In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry.  In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs.  Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.