Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose
PNR 85: Who Didn't Launch a Content Marketing Agency this Week?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:02:02
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Sinopse
In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes. This week's TOM example: Tablespoon by General Mills. This week's story links: Daily Mail, WPP and Snapchat to Launch Native Advertising Agencyhttp://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency Paired With Washington Post Launching Its Own Freelance Talent Servicehttp://www.talkingnewmedia.com/2015/06/23/the-washington-post-launches-its-own-freelance-talent-service/ Paired With BBC Launching StoryWorks In House Creative Agencyhttp://blog.customcontentcouncil.com/bbc-worldwide-launches-in-house-creative-agency-storyworks-to-bring-newsroom-values-to-conten