Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose
PNR 91: The Sad Future Reality of Brands Battling for Advertising
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:04:02
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Sinopse
In this episode of PNR's #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for celebrities (at least for now) and the Uber of Agencies is coming to a town near you. Rants and raves include a MillerCoors video series and how some people get content marketing all wrong. This week's TOM example of the week: Arch Shaw. This week's show links: Why The biggest debate in advertising is irrelevant http://www.mediapost.com/publications/article/254270/why-the-biggest-debate-in-advertising-is-irrelevan.html Introducing Facebook Live http://thenextweb.com/facebook/2015/08/08/how-can-facebook-bring-its-live-video-feature-to-the-masses-messenger/ Paired With http://media.fb.com/2015/08/05/introducing-live-for-facebook-mentions/ The Uber of Agencies: Why Marketers Want to ride with a new kind of shop http://adage.com/article/agencies/future-ad-ag