The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

If you've ever wondered how you can take your revenue to the next level, today's episode is for you! Let's talk numbers and the potential of what's achievable for your business, no matter where you're starting from.We get it; math can be intimidating, especially when you feel like you're starting at zero. But there’s beauty in simplicity, and we’re here to break it down for you. Whether you're striving to earn your first $100 or you're on a path to double what you've already achieved, we've got strategies and insights that can propel your business journey forward.So, even if this episode might sound advanced, stick around. There's a magic that happens when you begin to earn, and we're here to show you how once you start making money, it becomes so much easier to grow it exponentially. Let’s dive deep into the power of multiplication and growth in your business journey.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagr

Many of you have expressed a desire to hit that coveted six-figure mark, that ambitious $100,000 benchmark. We know that this is a goal for many product-based business owners, and it was ours too. Aiming to not only have a $100,000 business but also pocketing that amount as profit is something we all dream of. However, the road to six figures often feels challenging. It's easy to become overwhelmed with all the potential steps, especially when balancing other commitments like full-time jobs, family responsibilities, or personal care.But here's the thing: scaling your business to six figures doesn't have to be as complicated as you might think. What if we told you that the strategy is much simpler than you've imagined? What if scaling doesn't require you to do everything everywhere? We want to break down the barriers and make this journey less daunting.Join us as we dive into the simplest way to scale your business, teaching you our proven roadmap to six figures and beyond. The secret ingredient? It's all abou

It's often said that the biggest hurdles in our journey are the ones we place in front of ourselves. We observe countless entrepreneurs out there who've dedicated years, resources, and endless passion but are still in search of that breakthrough. What's missing? Perhaps it's a belief in oneself.We’re discussing some of the challenges Product Bosses face and tools to overcome them:Limiting Beliefs & Self-Talk: Are the stories we tell ourselves creating barriers? It's time to analyze that inner dialogue.Mindset Matters: Our mind is potent, and our thoughts can shape our reality. If we let doubt creep in, it may dictate our actions, or lack thereof.The Self-Sabotage Trap: We'll delve deep into why some of us unconsciously set ourselves up for failure and how to break this cycle.Crafting a Constructive Thought Process: Adopting a growth mindset, where challenges are opportunities and failures are lessons, can change the game.Remember, success isn't always about the external factors. It's about the internal di

Hello Product Bosses! We're excited to discuss something that we all have likely asked ourselves at some point, especially during our early business days. It's the question of having a business plan. If you're among those who believe that starting a business is synonymous with having a thorough business plan, we're here to tell you - that's not always the case!Being stuck in the traditional ideas of a business plan can often slow our progress. Our entrepreneurial journey since 2004 has taught us that you don't necessarily need a business plan to succeed.There have been countless instances where we ventured into new territories without a rigid business plan in hand. And guess what? We didn't let the lack of it stop us! So, if you're at the threshold of starting your business or considering developing a business plan after you've launched, know that it's not a must.During this episode, we'll delve into the five things that you genuinely need when you're starting a business or thinking about selling a product to

Hey Product Boss, it's time to open your eyes to the real strategy behind revenue growth! We’re here to help you get more visibility for your business and keep more money in your pocket. But most importantly, we want to debunk a common misconception in the business world — that more products = more money.We know how tempting it is to think that developing new products will magically increase your revenue. It's a common mantra: more products, more money. But wait! Before you jump into product development, we're here to give a resounding “no, no, no.”Why? Because every new product that you add comes with costs like research and development, design development, time, and even mistakes. We often overlook these expenses, thinking that the new product equals more money. But in reality, it might just do the opposite.Join us as we look at all the different ways your business can make more money without creating new products. Let's break down the walls of this myth and lead you towards an effective and profitable busi

Today, we want to address a challenge many of you face - overcoming the fear of making investments in your business. This issue isn't foreign to us either; we've been there and understand how it feels.Here's the reality: investing in your business, whether it's in team, equipment, or space, is essential for growth. But the aspect that most often falls through the cracks is investing in your own education, coaching, courses, or programs. This might be because of unfamiliarity or simple fear.Looking back, we remember feeling scared the first time we joined a mastermind for $2,500 a month. It was a substantial leap of faith for us. We were a decade into our business, but something wasn't working. Frustration was mounting, and so was our debt. We knew something had to change. We weren't about to shut down, but we needed to invest to save our business, our minds, and our mindsets. And despite the initial fear, it was worth it. The returns we received from that investment shaped our approach to investing in ourselv

Now you know we LOVE to help you get more eyes on your business, streamline your operations, and secure more money in your pocket by doubling your revenue through multiple revenue streams in your product business. Today, we're going to dive deep into three key elements that, when focused on, will inevitably scale your business.Our approach revolves around these three pillars - systems, visibility, and sales. These are tried and true, proven strategies that we focus our students on because they form the foundation of any successful business, especially small product businesses like yours. They promise growth, both short-term and long-term.We've alluded to them already - systems, visibility, and sales. Whether you're a newcomer or a long-term student, you'll know we're always returning to these three pillars. Regardless of your business stage - startup, growth, or generating hundreds of thousands in product sales - you're going to find unique areas to focus on within these pillars.So let's begin our journey thr

We're buzzing with excitement for today's episode! Today, we're delving deep into the nitty-gritty of gaining instant confidence. We realize that confidence can be a struggle for many, and it certainly was for us, too. As natural introverts, drawing energy from within, we've consciously chosen to cultivate our confidence over time. We often equate it to a muscle that grows stronger with each flex.We aim to share some transformative tips to ramp up your confidence, regardless of your situation. Be it attracting new customers at your market booth, initiating friendships at conferences, or striking mastermind groups, or if you're one of our Multi-Stream Machine students, looking to set up a wholesale business, our suggestions will empower you to exude confidence instantly.These little tweaks we're about to share with you can often seem daunting, but they're part of a skill set that can seep into every aspect of your life, making it more fulfilling and enjoyable. After all, living in alignment with your goals and

As creators and business owners, we all aspire to create amazing, beautiful things – products that stem from our minds and take shape in reality. But one piece of feedback we've consistently received from our Multi-Stream Machine students is that despite having incredible products, the biggest hurdle is visibility. Nobody knows that these amazing products exist! Sounds familiar? Then this episode is definitely for you.We often think, oh, building a website or getting on Instagram is the solution, and we'll be noticed. But the truth is, it's much more than that. We fall into the trap of thinking that if we build it, they will come. But unfortunately, they won't, simply because they don't know where to go.Perhaps, like many others, you've built a website, you're active on social media, you've set up an Etsy shop, or you're selling on a platform like Fair. But the question remains, how will your potential customers know you exist?We've been emphasizing this for years now - it's crucial to diversify where you sho

Welcome to another Just Jacq episode! It's time to address the elephant in the room—Etsy coaches. I know, you may be thinking “What's the problem with Etsy coaches?” Well, here’s the thing: The strategies that they're recommending might work for Etsy, but may not necessarily align with your unique business needs.We'll delve deep into this topic, giving you a fresh perspective on how to evaluate advice and apply it intelligently to your specific business context by taking real examples from our experiences with our Multi-Stream Machine students.One of the many reasons why we occasionally offer one-on-one sessions is our deep desire to understand you better—where you are on your product business journey, what hurdles you're facing, and what you're grappling with. This is a two-way street—we love coaching and connecting with you, our amazing community of product-based business owners, while we help you navigate, fine-tune, and grow your business.So let’s explore the complex world of Etsy coaching and help you di

Summer months can feel a bit sluggish for all of us in retail. With June and July typically noted as slow seasons, you might be feeling the strain of this period we commonly refer to as the "J months". We're here to let you know - it's not just you, it's not your business, it's a widespread experience.Over the years, we've observed some shifts in consumer spending habits. Particularly in January, thanks to an increased focus on self-care and wellness, retail experiences an uplift, making it a bit of an anomaly in the J-month trend. This post-holiday period, transitioning from the Holiday to the Halo season, sees a shift from gift buying to self-purchases, spurred on by the fervor of New Year's resolutions.But what about the summer months? How do you navigate the slow, "slumpy" period of June and July? We're here to discuss exactly that. We’ll help you steer clear of panic and self-doubt, and instead focus on what really matters. During these slower months, it's the perfect time to shift your perspective and f

Do you cringe at the thought of being on video? We totally get it because we've been there too! But here's the kicker - video has transformed our business marketing in ways we couldn't have imagined. Today, we're going to share our journey and talk about the immense growth potential that video can bring to your business.You might be a little camera shy or just unsure of how to navigate Zoom and other video platforms. That's perfectly okay, because today, we have a special guest to guide us through it all. We're thrilled to welcome Natasha Pierre, the vibrant personality behind Shine with Natasha and the brilliant Shine Online podcast.As fans of her work for quite some time, we're absolutely excited to have her here, discussing something that isn't talked about nearly enough: video for product-based businesses. Natasha was one of the early adopters who truly mastered the art of Instagram Reels, catapulting her follower count from 3,000 to 20,000 in a single year.So join us as we delve into the world of video w

Welcome to another episode of Just Jacq, Product Bosses! We hope you're making the most of your summer. Today, we're taking a different turn. We usually discuss transitioning from your full-time job to becoming a full-time product boss. But, let's flip the script today and talk about how you can maintain your full-time job while growing your product-based business.This may seem challenging because, as product bosses, we crave control over our time and freedom in our creativity. Often, we feel shackled by our '9 to 5' jobs and the dream is to break free. But, there's another perspective worth considering.A day job offers financial stability, pays for essentials such as medical insurance, and contributes to retirement plans. It's also the perfect opportunity to validate your business idea. So, instead of constantly thinking about how to escape your full-time job, can we shift our mindset? Let's explore how you can use the safety net of your full-time job to test, validate, and grow your business idea.Join us as

Welcome back to the Product Boss Podcast! Today, it's just Minna taking the reins, co-founder and co-host of our beloved podcast. Our mission here at The Product Boss is to help product-based businesses like yours to garner more attention, streamline your systems, and boost your sales, paving the way for you to live your dream life.Today's episode is all about a special exercise – The Rose, The Bud, The Thorn – an exercise that we, together with our Masterminders, delve into during this time of the year. The middle of the year is perfect for this audit-like activity, a thorough check-in, an occasion for reflection and alignment, especially considering how the first half of 2023 has been for you and how you envision proceeding.The Rose, The Bud, The Thorn is not just another exercise but a tool for mental structuring, a guide to understanding where you are in your journey and plotting your course forward. We have a comprehensive workbook for our Masterminders, and while they enjoy complete access to it, we bel

Welcome back to another “Just Jacq” episode of The Product Boss Podcast! We're thrilled to have you here with us today. We've been receiving some incredible "ask us anything" questions, and we can't wait to dive into them and share our insights with all of you.The first question we'll be addressing is: "How do you effectively add time into pricing? How do I pay myself?" It's an important aspect of running a business, and we understand the challenges it can present. We'll explore different strategies and approaches to help you determine how to appropriately account for your time and ensure you're paying yourself what you deserve.The second question we'll be discussing is: "What are your thoughts about staying a small business on purpose? What if your business is just a job you created for yourself? Is there a number attached to it?" These questions touch on the idea of intentionally choosing to remain a small business and finding fulfillment in that choice. We'll delve into the concept of purposefully embracin

Are you a creator who's constantly innovating and producing? We totally understand, and guess what? We're the same way! Today, we're diving into a topic that resonates with many of our listeners – being a creative entrepreneur.We often encounter the belief that constant creation equals being a true artist, but today, we're debunking that myth. By sharing the story of one of our successful Masterminders – a multi-million dollar business owner and artist – we will highlight the importance of constraint in creation. This creative powerhouse, who aspires to be a household name, battles with the idea of constantly having to create new things because... well, she's a creative, right?In reality, the real key to successful entrepreneurship and artistry is the opposite: thoughtful constraint. Having the ability to narrow your focus, cut through the clutter, and concentrate on what truly matters is a sign of mature entrepreneurship and artistry.Let's get to the heart of the matter. How can you balance your creative imp

Hey there, Product Bosses! We are so excited to dive into our first episode of Just Jacq! We’re rolling out solo episodes where we'll dig deeper into your most pressing questions.We’ve gathered questions from our mailing list, Instagram followers over at @theproductboss, and our Multi-Stream Machine students. We're eager to provide the answers that could move your product-based businesses forward. We’ve been in this game since 2007, helping entrepreneurs like you take their ideas from mere concept to market-ready products.We'll be addressing questions like: How to break into the luxury market? How to approach and find contact details for buyers at museum gift shops? How to manage and build successful businesses while juggling the challenges of motherhood? And, how to successfully run two different product businesses at the same time? These are real questions from our audience, and the answers could be just what you need to propel your business to the next level.So, buckle up and let's dive into this Q&A e

As a business owner, you might be familiar with the saying, “You have to be fearless,” but that’s not necessarily true. What we have learned most recently, though, is that you do need to fear less, which is exactly what we are talking about in this episode! Life is scary, but knowing when to fear less is a big part of becoming a successful product boss – and just living your best life in general!As you know, we recently went to Costa Rica, and we want to  share with you three transformational experiences we had while we were there that have completely changed the way we think about and view the world. The theme this week is to never be afraid of trying new things – or maybe just to move so quickly that you don’t have a chance to become afraid in the first place. A lot has been going on in the world lately, and many of our fears may be more present than before, so how do we proceed with our lives? Let’s have a difficult, yet necessary conversation. Tune in now.Brought to you by the Shop 1 in 5™ Pledg

Your potential customers make a decision on whether or not to buy from you in a matter of seconds. In the age of TikTok and Reels, the amount of time you can really grab someone’s attention is only getting shorter, which is why the first 7 seconds are the most important.How do you get potential customers to engage with your content? You have to connect to them on an emotional level. Whether you’re selling jewelry, stickers, or candles, there’s a story you can tell that is going to make that connection happen—and we’re sharing how!Learning how to write product descriptions that sell is a skill set that will benefit you for a lifetime—and you can apply that skill across the board in everything you do. If you’re ready to learn this and so much more, click here and sign up for the waitlist today.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matter

We've been getting a lot of questions about partnerships in business: Should you dive in? Is it the magical key to success? Well, we're here to dig deep into this question – just for you!Often, many of you look at us and our successful partnership and wonder if having a business partner is the missing puzzle piece in your own journey. More often than not, the thought behind this curiosity is a belief that it might make things easier or bridge certain gaps in skills. But why do you feel this way?We're going to be brutally honest here, folks. Our partnership is wonderful, but we're also well aware that it doesn't work out for everyone. Friendships may be lost, and expectations may not always meet reality. We’ve both had our share of not-so-great business partnerships before we found each other. It’s important to acknowledge the other side of the coin.So, buckle up, because we're going to dive candidly into this question. Join us as we peel back the layers of what business partnerships really look like, the good