The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Hey coffee enthusiasts, we're brewing up a fun-filled episode just for you! This time, we're diving into the world of the iconic Pumpkin Spice Latte, a seasonal beverage that has become synonymous with the cozy and festive vibes of fall. Every year, the arrival of the PSL heralds the end of summer and a welcome into the comforting arms of autumn.The Pumpkin Spice Latte, endearingly called the PSL, is more than just a drink. It's a cultural phenomenon, a warm, spiced embodiment of fall festivities. Did you know that the PSL turned 20 this year? Yes, Starbucks introduced this now-iconic beverage way back in 2003, and the world of coffee hasn't been the same since. Coffee culture has evolved significantly since then, and the PSL stands as a testament to this evolution. Today, it's not just about the coffee; it's about the experience, the seasonal transition, and being part of a larger coffee community.In this episode, we dig into the genius marketing strategy of Starbucks, which not only brought the PSL to the l

Jacqueline sits down with an Inner Circle Mastermind Member, Miriam Wiggins, and her partner, Michael Wiggins, for a personalized strategy session. They’re the creative minds behind Scrubmates, a unique product aimed at medical professionals. With a distinctive product that has captivated a well-defined audience, they’re on a mission to expand their horizon. Currently, they are pocketing an average monthly revenue of around $1,000 and are eyeing that lofty $50,000 a year milestone.In this riveting discussion, we'll navigate through the nuances of tweaking their website for better conversions, identifying the most promising sales channel for an upward trajectory, and brainstorming on strategies to enhance product visibility and present it to their dream customers. It’s a journey from where they are to where they aspire to be, and there's a trove of actionable insights waiting for you too. So without further ado, let’s dive into this enlightening strategy session.If you're a product boss making over $100k you m

CHALLENGE: Do a blind bag promotion this weekend! You will move slow-selling products while creating a fun, exciting shopping experience for your customers. In this episode we tell you exactly how to do it.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductboss

Do you have to be on Instagram in order to grow your business? No. In this episode, you get official Product Boss permission to not be on Instagram for your business. You also get a full rundown of marketing tools to use instead. Learn all about SEO, emails, platforms like Amazon, and partnerships, affiliates, and collaborations. Remember, it is all about meeting the potential customer where they are at.If you do use Instagram for your business, make sure your followers are your target audience. You may have tens of thousands of followers, but if they are not potential customers then it doesn’t really help you. For those of you who are finding business success with Instagram, keep it up! Those algorithms are no joke!To learn more about how to market and grow your product-based business, don’t forget to check out our FREE Ultimate Resource Guide.Connect:Website: theproductboss.comInstagram: @theproductboss

Are you one of those entrepreneurs waiting on the sideline, looking for a sign? This is the episode you've been waiting for.Drawn from Jacqueline’s delightful Italian summer adventures, "andiamo" – or “Let’s go!” becomes our anthem. Just as Italian tour guides lead the way, urging their followers to keep up with a cheerful “andiamo”, we urge you to do the same. Stand up, take action, and seize the opportunities ahead of you. No more warming benches. No more waiting for the right moment.Join us, as we break down why it’s essential to take charge, make your move, and never let hesitation steal your spotlight. It's all about shifting from inaction to unstoppable action. So gear up, and let’s journey together to uncharted territories of success and determination. Follow us, and let's go!Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FRE

CHALLENGE: Do a flash sale this weekend! Don’t sweat it, in this episode we’re going to walk you through every step of successfully putting on a flash sale: Planning, promotion, and performance review.In these MONEY TIP episodes, we want to hear from you! Each Friday you’ll get a quick strategy to boost your sales that you can test and try over the weekend. On Monday, send us an email or DM and let us know how it goes. Let’s win the weekend together!Connect:Website: theproductboss.comInstagram: @theproductboss

Ever wondered what it truly means to be a boss? We're here to shatter some myths and stereotypes and help you find your leadership style. Whether you're from the corporate world, an entrepreneur, or new to a leadership role, we all struggle with that nagging question: “How do I lead effectively without becoming a ‘B’?” Let's face it, pop culture hasn't done women any favors with its portrayals. Remember Miranda from ‘The Devil Wears Prada’ or Regina from ‘Mean Girls’? Both powerful, both undeniably... Bs.But what if there's a middle ground? One where you neither sacrifice your whole self nor have to adopt a rigid, intimidating persona?We'll dive deep into what it means to be a female leader in today's world, breaking free from the societal expectations and truly embracing your authentic leadership style. It's time to redefine the narrative. Whether you're leading a team of one or a team of twenty, we're here to support and guide you on your journey of being a boss who's both firm and fair.Resources:Want a gui

Sometimes, we find ourselves stuck in the negative, feeling buried under the weight of life's challenges, wondering if things could be just a bit easier. But what if we told you, there’s a transformative shift in perspective waiting to be uncovered?In today’s episode, we delve deep into this empowering notion - sometimes you think you're buried, but you're actually planted. It’s all about transforming our perspective when life feels overwhelming and the challenges seem insurmountable. We’ve all been there, feeling like we can't take one more thing being added to our plate, feeling like we're going under.We’ll share personal experiences and reflections on feeling stuck in negativity and how a change in viewpoint can make all the difference. It's time for us to stop feeling overwhelmed by life's challenges and start seeing them as opportunities for growth and transformation.Join us, as we explore this powerful idea and discuss how we can shift our mindset to turn feelings of being buried into being planted, rea

This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy it?” It’s a question that resonates with many of us, doesn’t it? We’re all eager to jump into marketing and sales, but it's pivotal to pause and reflect on the product's demand.In today’s episode, we’re diving deep into this. We’re exploring how to gauge if your idea has wings before you pour your heart, soul, and resources into it. We’ll guide you on gathering those crucial data points and insights that will help you decide whether to take that leap. It’s all about e

It’s time for a deep and heartfelt reflection, Bosses! We’ve been contemplating our journeys, our identities, and our ambitions. From childhood dreams to the realization of becoming financially independent and creative entrepreneurs, we’ve come a long way. Join us as we take a moment to feel gratitude for how far we’ve come — and to shake off any shame we feel from those who just don’t get it.We’re delving into the essence of owning our desires and identities, breaking free from embarrassment and embracing our true selves. This episode is a celebration of our global community, of supporting and uplifting each other, of education and empowerment. We’re diving deep into what we see versus what we want for ourselves, confronting the media’s portrayal of women, and challenging what we’re told.It’s time to stop being embarrassed for what you want and who you are. It’s a journey of self-discovery, a story of obstacles, and a testament to our strength. Tune in as we discuss the importance of this topic, especially f

With a significant number of our listeners identifying as artists and creators of unique, one-of-a-kind products, there’s a pressing question – how do you grow such a business? From the world of Etsy sellers to the talented knitters, illustrators, designers, and artists, the challenge remains – scaling and turning passion into a profitable venture.The quest to find a ‘best seller’ might seem elusive to many who are in the realm of creating custom pieces. Yet, even within this unique sphere, there’s a formula to success. What if we told you that even within the diverse world of custom products, there are strategies to identify and capitalize on what truly resonates with your audience? Today, we’ll unpack the concept of a best seller for custom businesses, share inspiring stories of artists who've successfully navigated this path, and offer insights tailored just for you.Whether you’ve felt like you’re hitting a wall or are just starting out, join us as we demystify the journey of scaling a one-of-a-kind busine

It's almost that magical time of year when holiday bells ring and customers are eager to spend! As product-based business mavens, we're well aware that the holidays spell H-U-S-T-L-E for us. Regardless of whether your products scream “holiday essentials” or not, it's undeniable: customers are primed and ready. They’re on the prowl for gifts, irresistible deals, last-minute impulse buys, and everything to make their festivities memorable.The frenzy isn’t just about decking the halls, it's about knowing how to capitalize on the festive vibes! From gifts to entertainment supplies, the consumer wants it all, and we’re here to ensure that you’re poised to deliver. Dive in with us, workshop-style, and let's tailor-make your holiday business plan.If you're still on the fence about joining Multi-Stream Machine, remember: the clock is ticking, so jump in! This episode is your golden ticket to visualizing the treasures the holiday season can bring, when approached with zest and preparation. So, are you ready to optimiz

Have you ever felt stuck in your business? Unsure of where to take your products next? You're not alone! Many of our Multi-Stream Machine students and community members come to us with this exact feeling. So today, we're diving deep into a topic that resonates with many: when and how to expand your sales channels.Most businesses start with one primary sales channel, be it in-person sales, wholesale, Etsy, or direct to consumer through their website. This channel becomes the main source of revenue, and often, it works incredibly well. But there's a catch: it only works up to a point. The real growth potential emerges when we explore the possibilities beyond that single channel.Imagine if you could replicate the success of your primary channel on another platform? The prospect of doubling your revenue becomes real! But the big question remains: when is the right time to branch out? And which channel should you opt for next?Join us as we walk you through the signs that it's time to expand, strategies to choose t

Hey, dreamers and doers! Ever found yourself in awe of business owners who seem to have sprouted out of nowhere, making massive strides, and you wonder, "How did they do it?" Well, today's episode is your golden ticket to those insights.The world of business can sometimes feel lonely, especially when it seems like everyone else has it all together. But what if we told you, many started just where you are today? With a spark, a dream, and a whole lot of passion, despite the initial lack of followers, funds, or a clear roadmap.In today’s special episode, we lift the curtain on three formidable business owners – trailblazers who, not so long ago, were piecing their dreams together, right from their living rooms. Now, they're our Multi-Stream Machine stars, and their stories? Oh, they're gold!These business mavens dive deep, sharing their before and afters, their leap of faith moments, and the transformative journey with Multi-Stream Machine. We've all been there - those niggling thoughts of self-doubt and the fe

Hey there, Product Bosses! Are you ready for the holiday rush? With the busiest time of the year fast approaching, we're here to guide you every step of the way. Don't just wing it this season, let's plan ahead, strategize, and make this holiday season a roaring success.Ever felt the pressure of customers expecting discounts during this time? Worry not . We're diving deep, moving beyond generic strategies like "I'll sell skincare" or "I'll push my jewelry line". Let's refine those strategies. It's about crafting the best offers to entice your customers. Wallets are open, and the buying mood is on. How can you ensure those dollars find their way to you? We’re diving into six types of offers that could be game-changers for your holiday promotions.Plus, don’t miss out on joining our annual Rock Your Holiday Promotions Challenge. Dive deeper with us, understand specific examples, and master the art of holiday promotions. Remember, it’s called Rock Your Holiday Promotions for a reason. Let's capitalize on those pr

Hey friends, are you caught in the holiday dilemma — to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It's a biggie.You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn't my product worth full price?" Then there's the other camp that worries, "If I offer a discount, am I setting up an expectation? Will my customers only buy from me when there's a sale?" We get it; these are legitimate concerns.It's your business, and ultimately, you have the final say. But we're going to lay out some compelling reasons why offering a holiday discount might just be a smart move. We want to provide you with the insights to make an educated decision so that you can celebrate the holiday season with your best sales foot forward.So, get ready to unwrap the truth about holiday discounts. Whether you're sitting in the 'yea' or 'nay' camp, this episode is for you. We'll go over why holiday discounts

Hey Product Bosses, is the end-of-year hustle already making you anxious? Are you stuck wondering, "What do I sell? When do I sell it? What do people want?" We hear you! That’s why we’ve got a must-listen episode for you today that's all about nailing down your year-end marketing plans. Trust us, now is the best time to strategize!September is the perfect time to hit the drawing board, and we're providing you the ultimate tool to support your strategy—an entire year's worth of selling cycles, available as a free download. Just go to theproductboss.com/sellingcycle. This invaluable resource will set you up for total clarity on when to market specific products and when to clear out your inventory.In today’s episode, we'll walk you through the selling cycles for September, October, November, and December. We’re going to be your navigators, guiding you to perfectly timed promotions and inventory clearance so that you can generate the revenue you’ve been aiming for all year long.Resources:Successful product bosses

If you're familiar with the 80/20 rule, you know that 80% of your revenue can come from just 20% of your products. But how do you uncover what that bestselling product is when you’re just starting out? Whether you're just starting out or have been at this for years but haven't quite figured out your bestseller yet, we’ll help you get there!This episode aims to help entrepreneurs navigate the challenge of identifying their top-performing products. But what if you're new and still seeking your bestseller? Or what if you've been around but your sales data is still sparse? We address these concerns, equipping you with a fresh perspective and the tools to find clarity in your business journey.For those wanting to refine their strategy or newcomers in search of a strong start, this episode is a must-listen. Join us as we unravel the secrets to identifying bestsellers, understanding sales data, and making the most of your efforts.Resources:Want a guide to over 308 business tools and resources to help you effectively

The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products, collaborations, and partnerships. If you're a product-based business owner, you'll want to grab a notepad for this one.Resources:Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!Connect:Website: theproductboss.comInstagram: @theproductboss

As back-to-school season approaches, we’ve got education on the mind. Your school days may be behind you, but to be a successful Product Boss, you never stop learning!School was more than just subjects; it was about the friendships we made, the diverse perspectives we encountered, and sometimes, those uncomfortable yet growth-promoting situations. It taught us resilience, problem-solving, and resourcefulness. Remember those moments of revelation? And the joy in mastering something new?In the business world, many of us entrepreneurs share these traits: a knack for problem-solving and an insatiable curiosity. But, as adults, do we continue to challenge ourselves in the same way?Today, we'll explore different avenues of learning and education available for adults. As the new school year begins for the kids, let's reflect on our own journeys of personal and professional growth. Whether you're in a 9 to 5 or running your own business, continuous learning is key to development.Join us as we unpack the importance of