The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Hey Product Bosses! You KNOW we are passionate about helping you achieve your business goals, maximize profitability, and ultimately realize the dream business you've always aspired to have. Discussing finances, the impact of your business on your family, community, and potentially on a global scale is our favorite thing. And that's what we'll be focusing on in today's episode—money matters!It feels like we've been talking about the possibility of an economic recession for years. Whether we're on the brink of a recession or not, amid inflation and other economic challenges, as small business owners, we need to smartly consider financing options. Many of us might not have had the opportunity to understand or leverage finances, especially in the context of running a small business.More often than not, we start with our own cash. Both of us completely bootstrapped our businesses, investing our own money into our product ventures when we started. But, in this episode, we want to delve into smarter financing alter

From diapers to dollars, we're taking you on a rollercoaster ride through the thrilling and often chaotic worlds of entrepreneurship and motherhood. We dive into our experiences, navigating through nearly two decades of being entrepreneurs and raising our children. We'll reminisce about the simpler days, pre-children, when we thought life was at its hardest. Little did we know that those were just the training wheels for the adventure that was about to unfold.In this candid conversation, we shed light on the real-life scenarios of being a mompreneur. We share our humorous bathroom escape stories, our toddler's hide-and-seek antics, and even our techniques for maintaining sanity in the beautiful chaos of parenthood and entrepreneurship.From all-too-familiar scenes of ducking into house corners for a quiet moment, to juggling work and ensuring our toddlers aren't "running with scissors," we bring a fresh perspective to the often daunting task of balancing motherhood and running a business.Brought to you by the

Welcome, biz besties, to another episode in our "Ask Us Anything" series! As entrepreneurs who have navigated the exciting waters of multi-preneurship, we know firsthand the challenges of juggling multiple businesses simultaneously. We've received a great question from one of our students in the Multi-Stream Machine, and we couldn't wait to dive in and share our insights with all of you.The question that sparked this episode was, "You ladies have managed multiple businesses at once. Could you give us some advice, best practices, et cetera, for successfully running two different businesses at one time?" It's a fantastic question, and we bet many of you out there are pondering the same thing.We all know that as creative entrepreneurs, our minds are always buzzing with new ideas, and sometimes, those ideas lead to entirely separate ventures. In our student's case, she is selling two distinct product lines on different platforms, including Shopify, Etsy, and wholesale through Fair. This calls for some serious tim

Navigating the uncertain terrain of running a business can sometimes lead to tough questions. Today, we're tackling one such question head-on in our Ask Us Anything series, brought to us by one of our concerned Multi-Stream Machine students facing an unsettling sales drop.They've noticed a significant sales slump after raising their product prices and are left wondering if it's due to economic shifts or the new pricing. With their family's livelihood on the line, this isn't a mere academic exercise, it's a pressing reality that requires practical solutions.We're diving deep into this topic, exploring potential strategies including the possibility of a price decrease or a sales event. We're also looking at the role of customer adaptation and the importance of the testing process in your business strategies. Remember, you're not stuck, you have options, and we're here to help you discover them. So join us in this critical discussion, it may not be fun, but it's extremely helpful and relevant.Brought to you by t

Are you ready for an exciting dive into the world of the business power-couple? Because today, we’re here to share our stories, answer your burning questions and delve deep into what it’s like being the breadwinners of our families. Get ready for an enlightening, funny and profoundly honest discussion!What's it like being the breadwinner in your family? It's an interesting question, and one we've been asked multiple times. The truth? It's rewarding, it's challenging, it's empowering, and sometimes, it can be a bit of a pressure cooker.Our husbands are smart, successful, and ambitious in their careers. But as we've found, there's something uniquely empowering and rewarding about becoming the breadwinners ourselves. We’ll touch on the upsides, the potential downsides, and the way it’s shaped our relationships and lives. And yes, we're going to talk about money. But we're also going to talk about the impact we can have as entrepreneurs. Remember, as a business owner, your potential is limitless; there's no cap o

Hello fellow Product Bosses! It's your go-to gurus, Jacqueline and Minna, back again to light up your path towards entrepreneurial triumph. We're peeling back the curtain today to share our blueprint for navigating the summertime business landscape. This season presents unique opportunities and challenges, particularly for us as moms. We've been tirelessly paving the way to this point, and now, we're ready to strategically dial it down for the summer, immersing ourselves in precious family time. However, we're not going completely off-grid.While you might not see us in the front row as often, we'll be working diligently behind the scenes to maintain the business momentum. But let's be honest: we're also planning on hibernating a bit, prioritizing our children, and enjoying the sunny season. And yet, we've never fully paused. Our commitment to growth and progress remains unshakeable. Even in moments of challenge, we stay the course.We're diving into the dynamics of planning and managing your business activitie

As we're in the middle of Asian American Pacific Islander (AAPI) Month, there couldn't be a more perfect time for Jerry Won to join us. His work in promoting diversity and sharing the multifaceted stories of Asian Americans through his podcast, 'Dear Asian Americans,' is making waves in the sphere of societal change.His business philosophy? Building relationships, providing assistance, and capturing the value created by doing good work. From his formative years in business school, to a career in corporate consulting and a stint at WeWork, Jerry's journey is a testament to the power of networking, community building, and embracing diversity.Jerry’s focus now includes running a creator business and community, a speaker mastermind, and helping others understand the worth of their stories and creations. Whether your product is a physical object or the value you bring as an individual, Jerry believes there is a way to market and capture that value.Join us as we dive deep into Jerry's inspiring journey and how we c

We stand on the precipice of yet another seasonal shift. Whether you're a parent, a summer enthusiast, or someone simply observing the changing times, we all experience the rhythm of the year in three parts: the traditional New Year, the transition to summer, and the commencement of the school year.This time of year as we transition from spring to full-blown summer, is when consumers are typically ready to spend. Think of it: weddings, graduations, summer camps, and more. It's a time filled with events and activities, much like the holiday season, and your customers are looking to make purchases to enhance these experiences.The key here, friends, is to understand and adapt to these changing customer behaviors. Consider holidays like Mother's Day and Father's Day, which were essentially designed to stimulate consumer spending during traditionally slower periods. These holidays, alongside others like Valentine's Day and Easter, are prime opportunities for you as sellers to lean into the consumer mindset and mee

Hey there, friends! In today's episode, we're addressing a major obstacle many people face—asking for help. We first encountered this concept from Natalie Eckdahl of BizChix, and it has since transformed our lives and businesses.We'll discuss the importance of seeking help in various aspects of your life, whether it's at home, in your business, or even when working out. We'll share our personal journeys and how we've evolved in this area since being introduced to the concept back in 2017.Join us as we explore the idea of getting help as much as you can afford, breaking down the barriers that might be holding you back. By embracing help, you'll not only improve your life but also unlock the full potential of your business. So, let's get ready to tackle this challenge and start thriving!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most.

Welcome back to another fantastic episode of the Product Boss Podcast, where we're here to support and guide you in growing your business. Today, we've got an amazing guest joining us to talk about becoming more cash competent!We're thrilled to have financial strategist Melissa Houston with us today. Melissa has been a valuable asset to our Masterminders and shares her passion for helping small business owners understand their finances. As a former social worker turned CPA, she noticed the disconnect between financial professionals and business owners and made it her mission to bridge that gap.Join us as we celebrate the launch of Melissa's new book, "Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business," which is set to release on May 16th. Melissa shares her journey from social work to accounting and the importance of understanding your numbers to make profitable business decisions.So, get ready to dive into business financial literacy and learn how to become cash confident with our ama

Hey there, fellow entrepreneurs! In today's episode, we're diving into a powerful phrase that has been resonating deeply within our community and has become a game-changer for the small businesses we support: "Let it be easy." It's time to let go of overcomplication and give yourself permission to embrace simplicity in your business.We often feel like we need to do more, be in more places, and burn the candle at both ends to ignite that spark for our business. But in reality, when we focus, go deep instead of wide, and get clear on our intentions, that's when we can truly succeed. It's like a breath of fresh air and a weight off our shoulders.Join us as we explore the importance of focusing on what works, letting go of the things that don't, and how to keep your business simple while scaling and making more money without adding extra effort. It's time to let it be easy, and we're here to show you how. So, tune in and embrace the simplicity that can transform your business for the better!Brought to you by the

Welcome to another special episode of the Product Boss Podcast! This month, we're celebrating Asian American Pacific Islander (AAPI) Month and having some truly important conversations. Join us as we talk to our friend and student, Jenny Tse of Sipping Streams Tea Company, about her unique experience as an AAPI business owner and how we can all support AAPI businesses. Let's dive into the complexities of being both Asian and American, while also embracing our cultural heritage and using our platforms for positive change.Being AAPI means navigating an intercultural situation. Our heritage often discourages making waves, but now is the time to speak up and share our experiences. Jenny opens up about the challenges of being an Asian business owner in Alaska and the misconceptions she's faced. As we continue our conversation, we'll also discuss the importance of staying true to our roots and recognizing the vast diversity within the AAPI community.This episode is all about breaking stereotypes, supporting AAPI-ow

Today we’re sharing a collab episode we did with Another Bite — a Shark Tank rewatch podcast that breaks down all the latest and greatest pitches from the show.In this episode, we joined co-hosts John Dick and Jorie Munroe to jump into the tank with our business insights on Shark Tank products. Listen for:Bala Bangles’ major potential for the walking economy and need for social capitalThe Mad Optimist confusing marketing strategy and the effects of not putting the customer firstTenikle’s lack of a distribution engine and branding opportunitiesIf you like what you hear, search for Another Bite in your favorite podcast app. Like the one you’re using right now ;)Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!Resources:Listen to Another BiteConnect:Website: theproductboss.comInstagram: @theproductboss

Welcome back to another episode, friends! Today, we're shaking things up with a mix of mindset shifts and hard truths about investing in yourself and your business. With the doors to Multi-Stream Machine open, we're addressing some of the concerns you may have about affording the investment and helping you break through these limiting beliefs.We want to remind you that money is a replenishable resource, just like the ocean—you can never drain it. As entrepreneurs, you have the skills and creativity to always make more money. It's essential to believe in your abilities and recognize that investing in education, tools, and resources can yield significant returns for your business.Our goal is to empower you to save money, make more money, and ultimately thrive in your business. So, join us as we bust through common misconceptions about investing and help you see the limitless potential of your entrepreneurial journey.Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a smal

Pop quiz, hotshot! Are you ready to discover which type of product boss you are? In this episode, we're breaking down the three main types of product bosses that thrive in our signature program, Multi-Stream Machine. Don't worry, this isn't about your age or favorite movie – it's about helping you recognize your unique strengths and how they can propel your business forward.We'll be discussing the three main buckets of students who excel in our Multi-Stream Machine program. These are the individuals who consistently achieve results and see growth in their businesses. While there are other students outside of these categories, we want to focus on these three to help you identify which one resonates with you the most.Once you've discovered your product boss tribe, you'll gain clarity on the direction your business needs to take and how our program can help you maximize your potential. So, join us as we help you uncover your product boss identity and set you on the path to success!Brought to you by the Shop 1 in

Want to increase your sales without cutting into your profits? We have good news for you: No discount, no problem! Discounts are just one type of offer that can be used to entice customers, but there are so many other strategies that can be just as effective.We discuss how discounts aren't the only way to drive sales, and how you don't need to rely solely on discounts to build your business. Some customers may be driven by price, while others are loyal to brands they love and won't hesitate to buy at full price. It's important to strike a balance and find the right mix of offers to keep your customers engaged and coming back for more.Join us as we dive into different types of offers, and why featuring a product doesn't always have to involve a discount. Discover how new product releases, limited access, and timing can be just as effective at driving sales. It's time to rethink your approach to discounts and start exploring the many other ways you can entice customers to make a purchase.Brought to you by the S

Are you trying to grow your product-based business while juggling a full-time job and other responsibilities? Fear not, fellow side hustlers! We're here to guide you through the blend of managing a successful product business as a side hustle, while still working that full-time job.The blend is all about finding the right mix of ingredients in your life to make it all work. In this episode, we'll share tips and strategies for balancing your professional career, side hustle, and other responsibilities. We'll also discuss the importance of embracing the blend, as there's no perfect balance or juggle - but rather, a unique combination that works for you.Join us as we dive into how you can run a small business while working a full-time job, and still find success in your side hustle. Let's redefine success on your terms and make your product-based business thrive, even in the midst of your busy life!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether

Hey there, Etsy sellers and product bosses! Today's episode is dedicated to helping you grow your business, diversify your revenue streams, and stop relying solely on Etsy as a platform. If you're not an Etsy seller, stick around - we've got valuable tips that can apply to any product-based business!We're not Etsy coaches, but we do know a thing or two about building profitable, revenue-generating businesses without relying on a single platform or sales channel. That's why we want to help you think about expanding your "land" and stop building on borrowed land like Etsy.In this episode, we'll walk you through some of the action steps you can take to grow your business beyond Etsy and avoid potential pitfalls that can come from relying solely on one platform. We'll also discuss the importance of diversifying your sales channels to protect your business from unforeseen obstacles.So, join us as we explore the possibilities of growing your business beyond Etsy and help you take the necessary steps towards a more

Are you one of those people who find it hard to make money? Do you struggle with a scarcity mindset? Well, you're not alone! In this episode of The Product Boss Podcast, we're going to dig into the core beliefs of people who are good at making money.We all know that making money is a crucial aspect of running a business. But for many people, it's an obstacle that can be difficult to overcome. That's why we're sharing seven core beliefs that successful money-makers tend to have. By understanding these beliefs and adopting them into your own life, you can empower yourself to feel confident, capable, and ready to make more money.So, if you're ready to unlock your money-making potential, tune in now to learn how to shift your mindset and embrace these core beliefs. Get ready to feel inspired and motivated to take your business to the next level!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to

Are you ready to join us on a mission to empower small business owners and change the world? Our goal this year is to help 2000 product-based business owners reach $48 million collectively in earned revenue through our signature program, Multi-Stream Machine. We know that when women make money, they reinvest more into their families and communities — that's why we're so excited to welcome 2000 new students in 2023 and beyond.Inside Multi-Stream Machine, we teach our students how to make $2,000 in just 30 days, and provide the support and community they need to continue growing and expanding their businesses. Our program works, and we've already helped thousands of students add an additional $2,000 to their monthly revenue. But our mission doesn't stop there. We believe that when women are empowered, they can change the world, and we're committed to helping small business owners around the globe achieve financial success and independence.So join us on this journey to make a difference and create real change. B