The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

If your customers are confused, you’re leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I’m sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You’ll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what’s working in real time so you can double down on the offers and displays that increase conversions. If you’re ready to create an easier shopping experience that leads to more sales (in-person and online), press play.In This Episode, You’ll Learn:00:40 The “you can’t sell what they can’t see” rule (and why premium products need extra clarity).01:45 Simple merchandising fixes to make your packaging work with you, not against you.03:00 The retail packaging trick Target use

Doing all the things and still not getting found? These simple shifts will be a game changer in your business. In today’s episode, I coach Jill Barnum, founder of The Clover Exchange, to grow visibility (and an unforgettable brand) that converts into sales. We unpack how to get more eyes on your brand, create shareable content that actually drives discovery, and show up with the confidence your goals require when the visibility increases. This episode will help you stop overcomplicating your marketing and start compounding results.In This Episode, You’ll Learn:01:05 How to clarify what you actually sell (beyond the physical product).02:15 How to define your ideal customer so your messaging lands faster.03:40 Simple ways to get more traffic without relying on paid ads.05:15 How to measure real progress and stop discounting your growth.06:35 The “success leaves clues” method: finding what’s working and doing more of it.08:10 SEO basics that drive steady sales.10:00 How to create content that the algorithm wants

January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum.In This Episode, You’ll Learn:00:00 The biggest mistake product owners make when sales dip.04:15 How being known for one thing leads to faster growth.06:30 Proof that simple products can sell year-round with the right strategy.09:00 How to continue to sell your products throughout the year.13:15 How to identify what product to focus on using sales data.20:30 Ways to reposition products for the New Year (without reinventing them).24:45 Tips to create January-ready offers using bun

Before you make a single new goal for 2026, your business is already showing you what will work, and that’s in your numbers. In this episode, I break down the 3 most important metrics every product boss must track after Q4 to stop guessing and start growing with clarity. I talk about bestsellers, average order value, your sales engine, and how these 3 numbers become your roadmap for a stronger January and a more profitable year ahead. Get ready to step into 2026 as the CEO of your product business, not just the hustling maker.In This Episode, You’ll Learn:00:00 The 3 numbers that predict your next season of growth.04:30 How to identify your true bestseller using the 80/20 rule.11:30 Why creatives must stop reinventing and start repeating.16:30 How to calculate and raise your average order value.23:00 How to increase revenue without finding new customers.26:00 What sales strategy is worth doubling down on next year?32:00 How to use data to lead with confidence into 2026.Resources + LinksReady to stop guessing

Are you working nonstop in your product-based business but still not seeing the results in your bank account? Let me tell you the good news, hustling harder is NOT the answer. In this episode, I break down how to build a simple weekly rhythm that actually supports your revenue goals and your real life. I walk you through a coaching session with a burned-out student who was doing “all the things,” and show you exactly how we reset her quarter with clear revenue targets, lifestyle goals, and a realistic weekly schedule for making, marketing, shipping, and CEO time. You’ll learn how to plan your quarter like a million dollar product boss, use the 15 Minute CEO Review to stay focused, and create systems that work whether you sell on Etsy, Amazon, wholesale, markets, or your own online shop. If you’re ready to work smarter with a repeatable system instead of relying on willpower and chaos, this episode will help you create a weekly rhythm that saves you time, grows your sales, and gives you more freedom.In This Ep

You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the labor cost that goes into each product. Get ready to clean up your margins, pay yourself, and reinvest with confidence.In This Episode, You’ll Learn:00:00 Why seeing sales but not money in the bank is happening to so many makers.04:00 Where most money leaks start in product businesses.08:00 How to price so the product can actually bear its costs.12:30 What to do when your market doesn’t match your price.15:00 Why selling in the “easy” places might be sabotaging profit long term.19:00 Math trick to price for wholesale an

Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how to position your best sellers across Etsy, markets, and more. Get ready to simplify your shop and watch your sales grow.In This Episode, You’ll Learn:00:00 Why customers bounce when your categories are scattered.05:00 Ways to apply retail display logic to your homepage, emails, bundles, and social channels.08:15 Self-audit questions to see if your brand reads like a gift shop or a specialist.13:15 How to use sales data from the last 6–12 months to identify best sellers.17:45 Whe

Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers discovering your brand. Walk away with a 3-step action plan you can implement in 10–30 minutes a day.In This Episode, You’ll Learn:00:00 Why Q4 momentum dies, and how to keep sales moving after the holidays.02:00 The “other people’s audiences” play that jump-started my first big season.04:00 The post-holiday fear: will orders crash? (and what to do about it.)07:10 Stop chasing algorithms: why “new SKUs daily” kills profit

Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.In This Episode, You’ll Learn:00:00 Why plateaus happen (and why they’re a sign you’ve outgrown your old strategy.)02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.03:30 Are you making this mistake of being known for too many things?09:00 Beware of pricing & offers that don’t scale (how to know your margins and raising AOV with bundles & upsells.)12:30 How compe

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You’ll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep AS

If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at markets, this episode will help you confidently plan your Q4 strategy so you can turn “I hope it works” into a clear strategy you can track.In This Episode, You’ll Learn:00:00 One of the most important lessons you’ll ever learn in business.01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.03:00 Is it clear what product you’re known for?03:30 How to identify the best platform for you to sell on.04:15 Way to inte

Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here. You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.In This Episode, You’ll Learn:00:00 Why October is the month that separates the businesses th

Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell.  We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media. In This Episode, You’ll Learn:00:00 - Who is Courtney Johnson?01:30 - Why did Courtney start MYSOLMAT?02:00 - What is the simplest way to guarantee your product will sell?04:00 - What’s the Product Boss framework for creating a product?04:51 - How vanity can guide your path to profit.06:45 - Courtney’s cheat code for finding new product ideas.09:15 - Why having a personal brand will take you farther, faster than a faceless business.12:52 - How to use social media when you hate creating cont

Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.In This Episode, You’ll Learn:00:00 - Who is Gloria Chou PR?02:02 - Why you should be EXCITED for busy season!05:00 - How to get your product into gift guides.06:39 - What makes you stand out to press editors?08:00 - The #1 AI tip no one is talking about!09:47 - How important are great product photos?11:05 - How to get more PR in

Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In this conversation, you’ll hear what it looks like to pivot with purpose, release what no longer fits, and rebuild a business that supports the life you truly want.In This Episode, You’ll Learn:00:00 Where do you start when you’re “a mess”?04:30 Making the bold decision for what’s best for your health and the health of the business.07:15 How to know if it’s the right time to make a pivot in business.10:00 The mindset shift it takes to rebuild for profit. 12:45 How to trust the process when you’re in an uncertain season in business.19:30 Get in front of new audiences and accelerate

Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you need to sell, and shift from “I hope” to “I’ve got a plan.”So many product-based business owners go into Q4 without a clear strategy. They think they need more products, more time, or more content—but what they really need is focus and simplicity. I’m showing you how to reverse engineer your holiday sales goal by choosing one standout product or offer, pricing it profitably, and creating visibility strategies that actually work. This is just a sneak peek of what we’re diving into inside the Rock Your Holiday Promotions Challenge, but I wanted to bring it to you here on the podcast so you can start taking action toda

Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it.Whether you’re selling on Etsy, Shopify, wholesale, or at in-person markets, I’ll show you how to avoid the costly mistakes that leave money on the table and what to do instead so you can go into this holiday season prepared, confident, and ready to sell out.You’ll learn:The 5 holiday sales strategies that actually move the needle in 2025The 5 mistakes that stall growth and kill your marginsHow to spotlight your best sellers, plan promotions early, and simplify your marketingWhy OPA (Other People’s Audiences) is your shortcut to more visibility without ads or endless contentIf you’ve been feeling behind, unsure what to sell, or stuck relying only on social media, this episod

Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable season ever.In this episode, you’ll learn:Why September is the most important month of your Q4The 3-part Holiday Sales Prep TriangleHow to avoid the top mistakes that cost product-based businesses thousandsWhat to fix on your website, product lineup, and promotion plan – starting todayIf you’re feeling overwhelmed, unsure what to sell, or behind on prepping for the holidays, this episode is exactly what you need to reset and refocus. It's not about doing more—it's about doing it smarter. So let’s avoid the last-minute scramble and connect with your ideal customers to finally have a

Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine.In this episode, I’m walking you through the core principle we teach inside the Sales Accelerator: before you scale, you need to audit. I share what happens when students like mine land massive visibility—like going viral, appearing on Shark Tank, or being featured by a celebrity —and what actually makes those moments convert into revenue. Spoiler alert: it’s not just about traffic. It's about having the right systems in place to convert that traffic into consistent, profitable sales.So if you’ve ever launched a product, run a promo, or had a viral moment and thought, “Why didn’t this convert like I expected?”—this episode is for you. I’ll walk you through our three-part sales engine check: A

Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from her experience as a new mom has turned into something she’s now outgrowing—and Alyse is looking for a graceful way to move on.We dig into what it really means to exit your business—whether it’s through selling your inventory, handing over the reins to a new owner, or simply closing the chapter with intention. I share insights from my own journey of closing and selling businesses and how to look at your business as an asset, not a failure. We also brainstorm strategies for finding a buyer and packaging up the business to sell it as a “business-in-a-box.”If you’re feeling disconnected from your current business or are dreaming about what’s next, this episode is a must-