Lessons Of A Lashpreneur

One of the BIGGEST struggles business owners come to me with when it comes to marketing their business and getting clients in the door is Social Media. I hear things like: “I HATE social media.” “I feel like I’m doing everything right but I’m still not getting new clients.” “I’m only getting a few likes here and there. What am I doing wrong?” “I just don’t understand social media.” If you’ve had any of these thoughts, then boy oh boy are you gonna love today’s episode!! I’m talking with my new friend - who I met through Instagram by the way - about social media marketing for salons.  Some of the topics we’re diving into are: who you should and shouldn’t be following, the different metrics and what they each mean, how to nurture clients, and our top caption writing and profile bio tips! If you feel at all frustrated or overwhelmed with social media, this episode will help shift your mindset and teach you how to simplify your marketing strategy to get the BEST results possible.    Episode Highlights [18:54] Ho

I want to chat with you about something that I’ve NEVER talked about publicly… … and that’s how I handle fears and intrusive thoughts that can pop into our heads unexpectedly and wreak havoc on our mental well-being. Personally, I know what it's like to get stuck in an anxious cycle, especially when it feels like those intrusive thoughts JUST WON’T GO AWAY. But over time, I've learned some techniques that have really helped me work through them quickly and keep my mind from spiraling. The amount of problems and challenges that I face now is probably more than I ever have - but get this - I am the HAPPIEST, most CONTENT, and most SATISFIED in my life that I've ever been! On today’s episode, I get personal and share some of my own struggles with these pesky thoughts that always seem to pop up at the worst possible times. But I also offer some valuable insights into how I've managed to train my brain to work around them. So, if you're dealing with fears and intrusive thoughts too, I encourage you to listen in an

"How much does it cost to hire someone?" "What if they leave after I train them?" "What if they steal clients?" "Do I have to stop taking clients?" "What if she opens up her own business nearby?" Let's be real, when it comes to building out a team - these are the kinds of questions that can keep you up at night! These are common fears and concerns beauty business owners have when it comes to hiring a team, so I want to put your mind at ease. In today's episode, we're going to tackle these topics head-on and address the most common fears around hiring a team. We'll dive into all the nitty-gritty details and give you the confidence you need to make the right decisions for your business.   Episode Highlights: [6:00] How much does it actually cost to hire a team member?  [18:06] My best tip to help you stand out from other salons who are also hiring. [19:36] Why you want to hire people who align with your mission, vision and values - and are not just there for a paycheck. [22:00] How to get your time back and st

STOP Posting About Policies on your Social Media!!  I get it, you want to make sure everyone knows your policies... however…when you post policies on your social media's business page - it indicates you lack an understanding of how to utilize social media for MARKETING purposes. I know it’s tempting because you see other business owners sharing their policies on social media… SPOILER ALERT: They DON’T UNDERSTAND how to use social media for marketing purposes! And following what they're doing is like the blind leading the blind. Plus, how can you stand out from the competition if you’re copying everything that they’re doing?? Join me in this eye-opening chat around how to best utilize social media for marketing your Beauty Business and where it is appropriate to communicate policies in a much more EFFECTIVE way that doesn’t compromise your marketing efforts! If you're ready to STEP UP your social media marketing game and learn how to use it to your advantage - stick around and listen to this episode.   Episod

Have you ever wondered when is the RIGHT time to hire someone for your business? It's a common question that we get asked in the DMs and in today's episode, we're going to tackle it head-on. First off, let's dispel a common myth that you need to have a ton of clients and be fully booked before even considering hiring. Actually, waiting until you're at that point can create more STRESS and CHAOS for you and your business. So, what should you be considering instead? I’m going to dive into the key milestones that you should be aiming for before making the decision to bring on a team member. From understanding your business goals, knowing your capacity and workload, and building a strong foundation for your future team members. Beauty Business owners often reach out to me for help, and they’re not even sure if they want to hire, but they believe they need to build out a team first so that they can go pursue another dream like being an educator or sell their own product line.  If you’re “not sure” if you want to h

Worried about how a recession will affect your business? “It’s not that people are going to want to spend less money, they just want to get their money’s WORTH.” -Britt Seva  In today's episode, we're diving into the ONE thing that can make or break your business: the CLIENT EXPERIENCE. It doesn't matter if you're facing a pandemic, a recession, or a new competitor who just opened up down the street - if you can deliver an amazing client experience, your customers will keep coming back. And I’ve got the perfect guest to help us explore this topic, my good friend and someone who I aspire to be like pretty much every day - the incredible Britt Seva, of the Thriving Stylist Podcast!  She is a STELLAR business coach and strategist for hair stylists and salon owners and one of the top experts in the beauty industry on growing and scaling a beauty business.  In our interview, we'll be discussing how to WOW your clients every single time, what to focus on in your marketing, and how to stand out from your “competitio

LISTEN TO THIS EPISODE BEFORE YOU THINK ABOUT EXPANDING - it's probably going to save you thousands! If you think you can't add a team member to your biz without getting a larger location OR you have a team and think it's time to add a second location... PLEASE listen to this quick training on how you can maximize your sales in your CURRENT location before ever expanding to a new or second location. This training has saved my students THOUSANDS in increased expenses when they saw the potential of what they could do in their current location that they didn't see before I shared this with them! If you are ready to start building out a team OR you already have started and it's just not the well-oiled machine you thought it would be - DM me #hire on INSTAGRAM and let's talk about the challenges you're facing!   Episode Higlights: [3:05] Formula for figuring out how much money you can make when using your same location and hiring a team. [12:55] The pitfall of opening a 2nd location before the 1st location is run

As business owners, we often face challenges that our family and friends don’t get. It’s like trying to explain quantum physics to a rock. They’re not even really sure what it is you DO for a living… And trying to vent to your team about these challenges? Let’s just say, that’s like trying to put out a fire with gasoline. If you vent to your team about the challenges you’re facing, it makes you look like an ineffective leader who can’t “keep it together”. They start to think that the business (and their job) is at risk - and may seek more “stable” employment somewhere else. But fear not, because on today’s episode we’re discussing why finding a tribe of business owners who understand the struggle is crucial.  And who better to join me in this convo than one of MY biz besties - Amber Brueseke of Biceps After Babies! Amber helps women achieve their health and fitness goals in a fun and easy way. Her motto is:  “Lose the weight you want without cutting out the food you love.” And I’m pretty sure she’s onto somet

Do you ever feel like you're trying to juggle a million balls in your business, only to have one unexpectedly drop, causing everything to come crashing down?

Have you been thinking about starting your own beauty service-based business and you need clarity on the steps to take to get started and what to focus on first - but you feel like every successful business owner is gatekeeping the info that got them to where they are??  Like no one wants to share their “secret” to success because they don’t want YOU to become their competition? #RUDE That’s exactly how podcast listener Abigail King felt when she applied to be a guest on the show. She says: “I’m currently work for a waxing franchise, and I'm wanting to work for myself. I really just want to have a Salon Suite and do my own thing. And that's really why I got into aesthetics, was to be able to have my own business. But I find it a very big challenge to go from one [employee] to the other [business owner]. And I feel like  everyone is holding this secret, and they just don't want to say, this is how they did that.” Rest assured my friends….It will be revealed today! Today I’m sharing the first steps you should t

Want to build a multiple 6 and even 7 figure business? Then build a "boring" business! Say what? It's true! Getting to your first $100,000 in sales is usually filled with new ideas, new services, learning and hustling and pouring a lot of YOUR time into the business to generate sales. Getting past that six figure mark into multiple six and even seven figures - well that can't be reliant on how much time YOU can put into your business because you only have so much time to give. So how do you leverage your time so that you can focus on tasks that will grow your business - like creating efficiency in your systems and processes or marketing to get multiple clients in the door? Where can you find the answers to questions like: Does your business need more leads and clients? Or does it need to get better at keeping the new clients that come in? Does it need to hire a new team member because we have more demand than we can handle? Or do you need to increase profitability cause the biz is losing money every month or

Have you ever had a potential new client reach out to you asking for your prices, and after you tell them, you hear…crickets? They ghost you and you never hear from them again!! When you give your price point right off the bat - you give the potential customer no other buying factors to make an informed choice on - just price point. And y’all know there’s some chop shop down the street who charges way less than you. The question “How much do you charge?” is an OPPORTUNITY to start a conversation to uncover what is really the determining factor for them to book with you. On today’s episode, I’m talking with podcast listener Lupita Arellano about how to turn those “How much do you charge?” DMs into paying customers. I teach her my process on how to respond to those questions in a way that not only helps improve your bookings and lets you stand out from the competition - but also gives you valuable feedback that you can use in your future marketing.   Episode Highlights: [5:39] What’s stopping people from booki

If you are interested in building a team, or have already hired a team member or two - THIS IS THE MOST IMPORTANT HIRING PODCAST EPISODE YOU SHOULD LISTEN TO!!! What’s the difference between a W-2 employee and a 1099 independent contractor - and why do you need to know the difference? Well for one, if you’ve already hired 1099 contractors, but you’re treating them like employees - then you’ve misclassified them.   How do you know if you’ve misclassified your new hire? In today’s episode, I’m going over several ways to know if someone is misclassified - but here’s a quick preview… Here's the most common ways you'll know if you've misclassified a team member as a 1099 when they should legally be a W-2: 1). CLIENTELE: a 1099 is self employed and they are their own business. Therefore any clients they provide services on are THEIRS. So if they want to contact them, schedule them at a different time, charge them whatever they want to charge them AND take them at a different location - a 1099 CAN.  If you're not co

I get tons of DMs everyday from beauty business owners reaching out to me for help. They share their struggles with building a clientele, pricing their services, paying themselves, structuring their biz, managing a team, being overwhelmed… you name it, I’ve heard it. But do you know what MOST of them have in common? What’s the one thing that holds 99.99999% of business owners back from making the changes that will allow them to see significant growth? It’s most likely the thing holding your business growth back as well… Sis, it’s you! Yes, business ownership is a journey and there’s tons of stuff that you have to learn how to do and have no current knowledge of…but many times, the business owner KNOWS exactly what they should be doing. Whether it’s to learn marketing, start posting Reels, raise their prices, etc. They know. But they don’t do it. They know what it will take to make their business grow and achieve their desired results - but they still don’t do it.  Why? That’s exactly what we’re diving into on

Are you SURE you want to hire a team? The journey of building out a team of revenue-producing employees who align with your mission and values can be incredibly rewarding - but it does not come without its challenges. If you’re only doing it because it seems like the next logical step, or you see others have had some success with it, or you’d like to work a little less and maybe take a vacation… I need you to re-evaluate some things sis! It’s totally normal to have fears around hiring or any major decision - even when you know 1000% that it’s what you want to do and are extremely passionate about it - but if you’re not too sure, then those “fears” might be your subconscious throwing up warning bells that you are out of alignment with what you truly want. On today’s coaching corner episode, I’m bringing on listener Lauren Isaako. Lauren has been in business for 8 years, has a steady clientele, and believes that she is ready to take the next step and hire a team - and she wanted some coaching to talk through he

Does this sound familiar?  You’re trying to build out a team BUT: Your business revenue is totally dependent on YOU generating sales from your clients so you’re still in the treatment room the majority of the week taking clients. You find that you’re struggling with burnout and you don’t have balance with work because you have so many administrative responsibilities and managing the team tasks that have to get done AFTER you’ve taken a full load of clients for the day. You find yourself struggling to afford to pay yourself a decent living at all, oftentimes because team members are paid such a high percentage of commission, that the business is actually losing money every time a team member takes a paying customer and the business owner has no idea this is happening cause they’ve never looked at what the business can afford to pay the team member. You regularly contemplate “easier” business models like becoming an educator or having a product line because it’s just “not worth it” to have a team because you ar

What got you HERE, won’t get you THERE. What does that mean? Whatever you’ve done to grow your beauty business up to this point has allowed you to get to where you are today, but to get you to the next level - you'll need to do MORE. That’s exactly what we’re talking about on today’s episode with Momentum Mastermind Member Danielle Todd. She has been a business owner with a team for 7 years already, and while she felt the business was doing well - she also knew it was capable of doing more.  She realized that she didn't know all the steps and processes involved in growing her business to the next level - and she needed help. She needed someone to show her how to get there.   Other masterminds she attended failed to teach her how to understand the data of her business and where her attention needed to be focused. And although her business is profitable - and she’s on track to make over $200k in revenue this year - she still has some money-mindset issues to work through. This is actually not uncommon in beauty

The same skills that made you successful as a solo artist do NOT translate to success in building out a team. It’s a whole different ball game building out a team of revenue producing machines who help you grow your business and where you are no longer trading your time for money. This is exactly what Momentum Mastermind Member Ashley Loya had to learn - when she suddenly went from service provider to CEO. Today we are talking about the unconventional way she became a salon owner and how the Momentum Mastermind program is helping her to set her employees up for success so she can finally get out of the treatment room.    Episode Highlights [7:20] Being able to problem-solve with other business owners will help you achieve faster results. [11:34] How to stay on top of your team members’ progress and keep them motivated using Key Performance Indicators (KPIs) [13:05] What’s it like to start to look at your business more as a business rather than as a service provider? [15:21] When you start to have a process-

This interview SHOCKED me!  I’ve been in the beauty service-based industry a long time, first as a master lash artist and then a business coach - so I didn’t think anything could surprise me anymore. But on today’s episode I spoke to podcast listener Asha Foster who is not only using Groupon to attract clients into her business - but she’s KILLING it!  She’s been able to convert 85% of those groupon users - who typically only show up for the cheap deal - into loyal repeat customers. If you know me, you know I’m pretty much anti-groupon for marketing for a whole host of reasons - which we’ll get into today - but the numbers don’t lie! It’s really working for Asha’s business.   Episode Highlights: [10:31] How to increase customer lifetime value with Groupon. [15:15] How do you know if/when it’s time to get rid of Groupon? [18:09] Asha’s biggest struggle with using Groupon. It’s probably not what you think. [27:54] How to scale your business quickly (when you have a team) so you can eventually get out of the tr

Today I’m talking with Nikki Ferris of Dollhaus Beauty Co who - prior to working with me - had never heard of such a thing as hiring a business coach. But after watching a Tik Tok video, doing some research, and sliding into my DMs…she joined the Momentum Mastermind Program and completely transformed the way her business was run. “We've all heard of personal training, right? For learning how to use certain machines at the gym, or working out for a certain body type that you want, or whatever. But like someone that can help you one on one personally with your business, that is totally genius, right?” - Nikki Ferris Maybe you’re like Nikki and you struggle with bending over backwards trying to make your team happy - to the detriment of your own work/life balance - in the hopes that they will never want to leave!  You’ve given all of your time, attention, resources, and income to your team and NOTHING IS LEFT OVER FOR YOU. You paid them waaaay more than you could afford to keep them happy, but they still weren’t