Lessons Of A Lashpreneur

CHEERS TO OUR 200TH PODCAST EPISODE!!!

Every time I speak on this topic, it ruffles some feathers… Because hiring employees and offering commission-based pay is the “norm” in our industry - and it really SHOULDN’T BE (in my opinion). So I will continue to shout from the rooftops that commission-based pay is bad for beauty businesses AND their team members because the way MOST businesses in our industry structure their pay doesn’t provide consistency and stability for the team member NOR the business trying to build that team member a clientele. And I mean ANY commission based business model - not just the 50% commission model which, by this point, I hope you’ve seen the light of how unprofitable that pay rate is!  I want to release the BS (belief system) that just because everybody else is paying commission - that you should too! Because it’s a broken pay system in our industry in MOST (not all) businesses.  Commission sounds great for your team members when they are FULLY BOOKED. But if you've ever hired somebody, you know they're not fully booke

Do you really need an accountant? This is the perfect time of year to start interviewing and finding an accountant to help you learn the financial ins and outs of running a business and to help you understand what you need to know as far as taxes. It can absolutely seem overwhelming to face your finances, especially when it's not exactly booming - but I can assure you if you commit to learning just the basics of business finance - you will feel so much more empowered and confident in how to grow your business. If your goal is to pay yourself more, invest back into the business, secure your first (or bigger location), hire team members, etc - you won't get there without a PLAN.  An accountant can be your financial guru and guide to help you make informed decisions in the business that get you to reach those financial goals.   Episode Highlights: [7:05] You need to pay yourself first. [12:02] How to use Quickbooks - a handy bookkeeping software that takes a lot of the hassle out of your business finances. [17:

I (LOVINGLY) want to call you out on your BS (belief system) that's robbing you of growth! Just because you don't know how to do something - doesn't mean you don't do it! It means you have got to prioritize learning how to do it! Don't know how to market your business in a way that gets clients in the door - that would be a pretty important skill to learn, don't ya think? Don't know what numbers or the financials that help make decisions in the business clear and simple - I would start with the basics of learning business finance and what a profit and loss statement is. Don't know how to hire a profit producing team member that wants to help you grow your business and produce the experience and results your fully booked clientele expects - it's totally possible to learn how to do that and train your team member step by step on how you do it. It's called an onboarding process! If you want to learn how to start, build and grow your business - DM me #society and let's chat about your biggest struggles in growing

Stop running your business on FEELINGS - cause let's face it - depending on the time of the month - your feelings be lying to you girl! On today’s episode, I am sharing some of the BEST ADVICE I have learned about letting my BUSINESS tell me what it needed to grow instead of relying on how I felt about my business - which is what led me to walking away from it 18 months ago. Are you lost, stuck, or overwhelmed when it comes to knowing your numbers? This episode is going to help you get found - unstuck - and just your average amount of “whelmed”!   Episode Highlights [6:44] How to get more sales in your business. [9:13] Here’s how to figure out which marketing strategies are working for your business. [12:50] How to hack your brain and avoid anxiety from taking over your business decisions. [15:28] How to operate a successful business long term. Interested in hiring your FIRST (or next!) profit producing team member? DM me #HIRE on Instagram and let's chat about getting you your first (or next!) hire in the

I have a TROLL!!

You are NOT a victim to where your time is spent! As an employee - sure, it can be argued that if you work more, you make more - likely when you're paid hourly and get overtime when you work past your standard hours of work. This thinking as a CEO is WHY your business is not growing, why you're stressed and overworked or overwhelmed or just flat out OVER IT! You are the Master Chess Player of your business and it's your role to strategically manage the resources of the business (i.e. time, money, energy, etc). So if you find yourself using the "I don't have enough time to XYZ" or “I can’t do ______ because _______” I want you to put yourself back into a place of power and out of victim-based thinking with an “I choose” statement and say... "I CHOOSE _________ because __________". Listen to this episode to learn how I manage where my time is spent as a business owner, how to automate, eliminate or delegate

Ah, I love data. I really do! I know it can be very draining and dull and boring, but I promise you - my fellow anxiety sufferers - the data is really what's going to help you make decisions in your business that aren't based on emotion, but actual informed decisions based on data. Know Your Numbers. Does the business need more sales? Does it need less expenses? Maybe a combination of the two? How do we create more profitability so you can pay yourself? Do you want to add on a team member? How much should you pay them? What are the costs associated? All Of That Is Data. The more you know your numbers, the more informed and educated you are as to what the problems are in the business - and where your time and energy as the business owner is spent. Business ownership is like playing a game of chess.  When you move something, it changes all the strategies involved. Your job as the business owner is to figure out - when you move one piece on the chessboard at the game of business - how does that affect the strate

“How do I not fail at running a business?” That's the question I was recently asked. And we're gonna talk about…what even is FAILURE? How do you avoid it at all cost? I know this is going to sound really cliche - but failure is not an option. I don't want you to even give yourself failure as an option. “Failure” is typically a meaning that you give to an unknown set of circumstances where you would walk away from your business… But starting today, I want you to redefine what failure means to you. I love these conversations that we have in the DMS!  So if you're not already following me on Instagram, please do so at www.instagram.com/thelashpreneur and then send me a DM with what's going on in your business.   Episode Highlights [2:45] What in your past made you so afraid of failure? [6:33] How you can completely remove failure as an option in your world. [8:26] What to do when intrusive thoughts creep in. [10:47] Why playing the victim role is keeping you stuck. [12:29] How to “win” in any situation.

I ruffled some feathers and created a JUICY debate in a recent Instagram post! The post was in response to a question I was asked about "How do I advertise that I have appointments available without looking desperate?". My answer - you don't. And I explained why you don't and what to focus on instead, which was super valuable for the 90% of my audience who is not fully booked. If you haven’t listened to that episode yet - go check out episode 189 HERE. The followers who loudly disagreed (and respectfully I might add cause this community is amazing!!) guess what? They are not the 90% of my audience who are struggling to build a clientele. The overwhelming majority of "I disagree and this totally works for me, so you're wrong" types of comments on this post were from those artists who are pretty much fully booked to which the original post and podcast episode I did on this was not directed at. However - I don’t let an opportunity to educate and coach pass me by cause people disagree with me - in fact - it excit

Ever panic when you have a slow day on the books? Or a slow week? Or you’re just starting out and you’re like “shoo! My whole month is slow!” I know the feeling of being overwhelmed when building a clientele!  Inside of The Lashpreneur Society, my online coaching program for beauty business owners, I teach you EXACTLY how to build a clientele - but today I’m sharing what my current students are doing that is working really well for them!    Episode Highlights: [1:45] Why you MUST have a website. [2:55] What is Word of Mouth marketing and does it really work? [5:20] How to get your work in front of your ideal client’s eyes. [9:04] How to handle the dreaded “how much do you charge?” DM.   If you are interested in joining me inside of The Lashpreneur Society, head over to my instagram at www.instagram.com/thelashpreneur and DM me “#society”.

Today, we're going to be answering a question I got on Instagram which is:  “How do I advertise that I have appointments available? Without looking desperate to fill them?”  There’s really two parts to this question…the first part is “how do you advertise available appointments” and the second part is “How to not look desperate”. And what I'm going to share today is probably the complete opposite of what you think…   Episode Highlights [1:53] No Advertising Is Necessary  [3:37] Clients Aren’t Booking Because They Don’t Trust You [9:01] IT’S OK TO BE DESPERATE - But Not For the Reasons You Might Think   If you want to learn more about how The Lashpreneur Society can help you learn the steps on implementing this inside of your business - send me a DM on Instagram at www.instagram.com/thelashpreneur If you have “no longer accepting clients” anywhere on your marketing  - I want you to listen to episode 75 - “Closing your books will close your doors” to learn why this strategy is not a wise business move and what

Today I’m answering this question I received in an Instagram DM:  “How do you single-handedly run a business? There is no time to grab a sip of water, let alone get up and give each client the proper hello and see you later I would desire. Or getting back to potential and current clients during the day. I feel like my entire focus goes into when I'm in the chair, and there's no time for anything else.” You are not a victim of your time… You are the CEO, the business owner, the boss - and the ONLY person who is in control of your schedule. If you don’t give yourself the time to rest, stretch your hands, go to the bathroom, or have a sip of water - that's on you boo, your name is on the door!  Ain't nobody coming to save you. Let go of your need to please/serve everyone and focus on the business you’re creating that maximizes YOUR impact on others. Create a business that YOU LOVE, and not one that other’s love but you hate. What are your goals? You have to figure out what your goals are and prioritize the actio

How I got SO GOOD at marketing and how you can improve your marketing too! I want you to GET OBSESSED with your ideal type of clientele. Anytime you feel like your marketing isn’t working or you’re stumped on what to do to market your business CONNECT BACK TO YOUR IDEAL CLIENTELE. My CHALLENGE to you - write out 5 reasons why someone would love to receive lashes or whatever service you provide from YOU. Once you’ve written out a minimum of 5 reasons - I want you to just brain dump all the different ways you can say each of those 5 reasons. Voilà! Now you’ve got content and caption ideas! Let me warn you - if you can’t come up with 5 reasons - THAT’s why your marketing is in trouble. If you can’t communicate why you’re different/better/or the best at what you do for your ideal client - how will they ever know? If you’re struggling with this - I want to invite you to join me inside of my free OVERLOOKED to FULLY BOOKED masterclass if you haven’t yet. In this class we’ll spend about an hour talking through  The

I recently had a conversation with one of my mastermind members who has so much DEMAND for her and her team that she needs to hire several more team members to keep up with the demand. We were discussing her goals and she said a big focus of her’s was “I need to start making reels for the business” and I asked why. Her answer:  “Because I need to market the business.”  She ALREADY has more demand than she can handle for her AND her team. But it’s not wise to ever stop marketing your business, right? Her goal of learning how to be better at marketing is great - but from my perspective it’s not the best use of her time and energy right now, why? Because she has marketing that is ALREADY killing it for her! And she hasn’t posted one reel… weird, right? This is the conversation that sparked today’s episode.   Episode Highlights [3:28] Fully booked beauty businesses don’t rely on just ONE marketing platform [7:49] Social media should be FUN [14:34] IMPROVE what’s already working instead of starting from scratch.

Lately we’ve had several members inside The Lashpreneur Society asking about this topic and I thought - if I'm seeing this come up with this level of frequency with our members - chances are, a good percentage of you are thinking the same thing.  And that is about a recession. There is a lot of talk on the radio, media, and social media - pretty much anywhere you get your news and information from - about a looming recession. What to do, how to prepare, will your business survive, what should you be doing with your finances right now….it’s enough to make anyone want to bury their heads in the sand.  Today I dare you to walk down the worst-case scenario path with me (just for a moment) and I also offer you a perspective shift that I believe will change the way you look at your business and your life.   Episode Highlights [2:56] Be Careful What You Feed Your Brain [5:36] “What do we do IF” and Other Fear-Based Statements [6:34] What are “price sensitive clients'' - and why are they a problem for the future sta

In today’s episode… My guest is Premade Lash Expert Michelle Smith of Imperfection is Beauty and we are talking all about Premade lashes. The myths, the benefits, and the CONTROVERSY! Here are just a few of the things that we cover today: ⭐What’s the difference between the various types of premades? ⭐How you could be making more money and saving time by utilizing premades - even though the product cost is significantly higher. ⭐Some things to consider when shopping for premades. ⭐Michelle’s best practices and tips for using premades.   Episode Highlights [12:36] Most common objections people have to using premades. [20:59] What makes a quality premade?  [30:15] Why you shouldn’t be so quick to judge someone who runs their business differently than you.   Want to connect with Michelle online - follow her on Instagram at www.instagram.com/imperfectionisbeautylashes Visit her website: www.imperfectionisbeautyco.com For more Lash Biz Building tips, follow The Lashpreneur on Instagram at www.instagram.com/thela

In Part 2 of this two-part episode, I continue my conversation with Cheryl of Untamed Artistry on mental health issues and what that looks like in business ownership. Today we’re talking about what it means when you reach a goal that, by society’s definition, makes you successful (like earning six figures in revenue) - but it doesn’t bring you the feeling of joy or happiness that you thought it would.  We also discuss how learning to love yourself will make you a better CEO, finding the balance between anxiety and depression, and the reason why using the work and hustle of entrepreneurship is not a healthy escape. Missed Part 1? Check it out HERE If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online.  Where you can find Cheryl:  Website: www.untamedartistry.com Instagram: @untamed.artistry Cheryl's Personal Instagram: @agoodenoughhu

It is often too easy to look at business owners or influencers in our industry - especially those that have a platform and a lot of followers - and think they’ve got it all “figured out”. Like they’re just living the highlife. I want to assure you that this is NOT always the case - in fact it rarely, if EVER is.  I’ve gone through the experience of having my mental health tank, as I’m sure many of you listening have. I still go through big ups and downs, they’re just not as scary for me anymore because I gave myself permission to do what was scary back when I shut down my business and walked away for 4 months - unsure if I’d ever go back to it. In Part 1 of this two-part Lessons of a Lashpreneur episode, I talk with Cheryl of Untamed Artistry. Cheryl shares her journey of dealing with mental health struggles, anxiety, and depression - all while trying to run a seven figure business. By society's standards, she is considered a "successful" business owner - but reaching that milestone didn’t give her the happin

I recently attended an event for one of my biz buddies, Britt Seva - a stellar business coach for hairstylists, called Thrivers Live. One thing that really resonated with me that one of the speakers spoke about was having EMPATHY in how you handle the clients in your business.  When a client gets unhappy - It’s usually caused by two factors - either they don't like the results, OR they didn’t  like the experience. Depending on their comfort level of communicating with the business on their undesired results or experience will determine how they feel they can be heard. Sometimes that means contacting you and giving you the opportunity to fix the error and sometimes that means putting you on blast online by way of a bad review and telling anyone who will listen about their results/experience. It’s totally normal when we feel like somebody's upset with us or we feel threatened to go on the defensive and try to protect ourselves by making the client out to be wrong or that we’re the wronged party - but this appro