Lessons Of A Lashpreneur

This interview SHOCKED me!  I’ve been in the beauty service-based industry a long time, first as a master lash artist and then a business coach - so I didn’t think anything could surprise me anymore. But on today’s episode I spoke to podcast listener Asha Foster who is not only using Groupon to attract clients into her business - but she’s KILLING it!  She’s been able to convert 85% of those groupon users - who typically only show up for the cheap deal - into loyal repeat customers. If you know me, you know I’m pretty much anti-groupon for marketing for a whole host of reasons - which we’ll get into today - but the numbers don’t lie! It’s really working for Asha’s business.   Episode Highlights: [10:31] How to increase customer lifetime value with Groupon. [15:15] How do you know if/when it’s time to get rid of Groupon? [18:09] Asha’s biggest struggle with using Groupon. It’s probably not what you think. [27:54] How to scale your business quickly (when you have a team) so you can eventually get out of the tr